1.0 link 84252 http://www.huffingtonpost.com/tom-doctoroff/chinese-youth-and-their-i_b_84252.html Even the savviest marketers are amazed at how deeply China's new generation is engaged with the internet. Americans tend to have a relatively "functional" relationship with the web -- finding cheap flights, researching medical conditions, day trading and so on. On the other hand, Chinese netizens, particularly logged-on youth, are emotionally dependent on -- just stopping short of addiction -- virtual buzz. Consider the following findings uncovered in a recent IAC/JWT survey on American vs. mainland young digital "mavens":

• While a...

]]> 2008-03-28T02:48:00-04:00