Never has the world of brands and consumer culture been more closely aligned with philanthropy - and the human desire to change the world for the better. World leaders, captains of industry, rock stars and mega-athletes. They're all embracing philanthropy in the new 21st century, bringing a "win now" mentality to the marketplace, and vowing to see to it that their dollars really do bring about change.
Consumer-oriented philanthropic messages are everywhere. From American Express's highly-polished Red campaign to the
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