Originally published in The Domino Project

We can probably agree that the local supermarket has no moral or ethical or business obligation to sell cherry-flavored Cap'n Crunch. If the owner doesn't like cherries, she doesn't have to sell them.

And the cereal maker shouldn't work under the assumption...

The Domino Project is an independent publishing company, powered by Amazon.

I started it with a simple notion in mind: I wanted to explore the idea of bringing noteworthy ideas directly to readers who wanted to hear about them. Short, powerful manifestos, delivered with permission and designed to be...

I don't think it's an accident that corporations and governments have similar structures.

CEOs are a lot like kings and presidents. They've got power and perks and deniability. They order people around, pretend to be infallible and are apparently hired to think big thoughts.

Obviously, this started with tribal chieftains,...

Most projects come in one of two flavors: Dips and Cul de Sacs.

A Cul de Sac is a dead end, a hamster on a wheel. You work and you invest and you sweat and you never really get anywhere. If you work in a dying industry, you might...