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Seth Godin
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Seth Godin is the author of nine books that have been bestsellers around
the world and have been translated into more than 20 languages.
Permission Marketing was a The New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow may be the bestselling marketing book of the decade. His newest book, The Dip, comes out in May, 2007.

In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is the 20th most popular in the world, out of 80 million blogs (and counting).

Blog Entries by Seth Godin

Who Decides What Gets Sold In The Bookstore?

9 Comments | Posted February 29, 2012 | 02/29/12 12:48 PM ET

Originally published in The Domino Project

We can probably agree that the local supermarket has no moral or ethical or business obligation to sell cherry-flavored Cap'n Crunch. If the owner doesn't like cherries, she doesn't have to sell them.

And the cereal maker shouldn't work under the assumption...

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Saving Lives One Book at a Time

Posted September 7, 2011 | 09/07/11 09:56 AM ET

The Domino Project is an independent publishing company, powered by Amazon.

I started it with a simple notion in mind: I wanted to explore the idea of bringing noteworthy ideas directly to readers who wanted to hear about them. Short, powerful manifestos, delivered with permission and designed to be...

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Is Control the Answer?

Posted January 26, 2010 | 01/26/10 09:00 AM ET

I don't think it's an accident that corporations and governments have similar structures.

CEOs are a lot like kings and presidents. They've got power and perks and deniability. They order people around, pretend to be infallible and are apparently hired to think big thoughts.

Obviously, this started with tribal chieftains,...

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What Business People Can Teach Dick Cheney

Posted May 14, 2007 | 05/14/07 01:07 PM ET

Most projects come in one of two flavors: Dips and Cul de Sacs.

A Cul de Sac is a dead end, a hamster on a wheel. You work and you invest and you sweat and you never really get anywhere. If you work in a dying industry, you might...

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