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Seth Godin
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Entries by Seth Godin

Who Decides What Gets Sold In The Bookstore?

(52) Comments | Posted February 29, 2012 | 12:48 PM

Originally published in The Domino Project

We can probably agree that the local supermarket has no moral or ethical or business obligation to sell cherry-flavored Cap'n Crunch. If the owner doesn't like cherries, she doesn't have to sell them.

And the cereal maker shouldn't work under the assumption...

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Saving Lives One Book at a Time

(0) Comments | Posted September 7, 2011 | 9:56 AM

The Domino Project is an independent publishing company, powered by Amazon.

I started it with a simple notion in mind: I wanted to explore the idea of bringing noteworthy ideas directly to readers who wanted to hear about them. Short, powerful manifestos, delivered with permission and designed to be...

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Is Control the Answer?

(79) Comments | Posted January 26, 2010 | 9:00 AM

I don't think it's an accident that corporations and governments have similar structures.

CEOs are a lot like kings and presidents. They've got power and perks and deniability. They order people around, pretend to be infallible and are apparently hired to think big thoughts.

Obviously, this started with tribal chieftains,...

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What Business People Can Teach Dick Cheney

(24) Comments | Posted May 14, 2007 | 1:07 PM

Most projects come in one of two flavors: Dips and Cul de Sacs.

A Cul de Sac is a dead end, a hamster on a wheel. You work and you invest and you sweat and you never really get anywhere. If you work in a dying industry, you might...

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