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Seth Priebatsch
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Entries by Seth Priebatsch

Groupon Rewards Program: The Top 3 Things Merchants Misunderstand

(7) Comments | Posted October 20, 2011 | 9:02 AM

Loyalty. The final frontier. Every daily deal peddler is out there trying to conquer it. Perhaps no one more so than Groupon. And for good reason. In many ways, the success or failure of their IPO is hinged on their solving this monster of a merchant complaint: that Groupon customers...

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Engineering Successful Customer Loyalty Programs

(2) Comments | Posted May 10, 2011 | 5:10 PM

Loyalty programs are an effective way to reward your most frequent customers. In other words -- you should definitely have one.

Unfortunately, it's not as simple as issuing a few colorful punch cards and calling it a day. As fun as they are, these wallet-fatteners don't come close to allowing...

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Use Game Mechanics to Build Customer Loyalty

(5) Comments | Posted April 14, 2011 | 10:40 AM

If you're not thinking of your customers as gamers yet, then you're missing out on all the fun.

Whether you know it or not, customers are playing a number of games when they enter your business. They may or may not be playing overt games -- groaning over another Angry...

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How 'Game Mechanics' Can Help Your Startup

(0) Comments | Posted November 3, 2010 | 8:15 PM

Raise your hand if you like winning. Me too! Sweet. It's no secret that everyone loves winning. But imagine if you could make customers feel like they're winning every time they interact with your business. You'd generate a wealth of positive emotion and a tremendous amount of loyalty, all by...

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Drop Out Of School. Find An Incubator. Act Crazy. The Rest Is All Commentary.

(17) Comments | Posted October 18, 2010 | 12:30 PM

Ten days before my 20th birthday, I received a check for $750,000. On my 21st, I received a check for $4 million. As for my 22nd birthday, well ... that's a long ways away. Who knows what'll happen?

So, some clarification is probably needed. It wasn't quite "me" that received...

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Dropping Out Of Princeton Wasn't The Plan, But My Startup Couldn't Wait

(4) Comments | Posted October 12, 2010 | 7:11 AM

Dropping out of school wasn't always the plan. In fact, I had a much more sensible path charted out as I entered my senior year of high-school. Here's how it went: Get into Harvard. Study hard for four years. Intern each summer at a prestigious banking institution. Learn the ins...

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