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Seth Shostak

Seth Shostak

Posted: September 18, 2010 12:33 PM

I'm willing to bet you this: within three years, 3-D movies will fall flat.

Sure, they're all the rage now. Not only are oodles of new films being shot in 3-D, there are multiple efforts to retrofit existing pictures in a frenzied effort to keep the distribution pipeline stuffed with stereo.

This latest wrinkle for adding a whole new dimension to your multiplex experience began big time, with honking hits such as Tim Burton's Alice in Wonderland and James Cameron's Avatar. Hollywood -- never reluctant to bet on imitation -- has given 3-D two thumbs up. The titans of Tinseltown have rushed for the technique quicker than greased weasels.

The television industry isn't far behind. Already busy muscling high-def TV into the world's living rooms, equipment manufacturers are ramping up the production of 3-D sets. Hand-held devices aren't far behind.

So what's not to like?

First off, allow me to point out that 3-D has been around the block more than a few times. And it's always, always run out of steam. The first efforts date back to the 1920s -- short films made using the anaglyph (red/green glasses) technique. Audiences, impressed at first, soon became less so.

There was a brief resurgence of anaglyph in the early 1940s, but the real action came in 1953, when the new Polaroid process finally permitted 3-D films in color. House of Wax, in its time about as noisy a new arrival as Avatar, spawned two years' worth of 3-D product.

At the time, Hollywood was locked in a brobdingnagian battle with an existential competitor: television. Instead of sauntering to the cinemas each weekend as had been their wont for a generation, Americans were increasingly content to watch living-room boob tubes. The film biz responded with wide-screen processes (Cinemascope, Todd A-O, Cinerama), stereo sound, and... 3-D. The first two eventually succeeded, albeit in modified form. 3-D, until now, didn't.

The answer to "why not?" is complex. To begin with, there are those troublesome glasses. While engineers keep promising a glasses-free process that's both pleasing and practical, no one expects success any time soon. For someone who already wears specs, donning a second set is an irksome irritant. And can you seriously picture a macho, sports bar crowd shouting at a televised football game while decked out in stereo goggles?

Then there are the optical problems. All 3-D schemes will reduce screen brightness or picture resolution (and sometimes both). Even the vaunted Polaroid process dimmed the light entering each eye by a factor of two. Not good.

In addition, at the edge of any screen there will be parts of the scene that lose depth because they are imaged by only one of the two camera lenses, a problem that's especially noticeable for small-screen displays.

Then there's this: If the director makes a cut from a long, establishing shot to a close-up, it's as if someone had suddenly jumped in front of you, and your eyes have to "toe in" to accommodate the closer view. In real life, that doesn't happen much (unless you're trying to queue in Europe). When it happens in the cinema, it can be tiring, so film makers have to slow down the rate at which they cut certain shots together.

In other words, even aside from the additional costs of shooting, editing, and projecting 3-D, there's an aesthetic cost -- one which I think is going to prove too steep to pay. Despite the impression you may have from watching too much TV, movies are not about reproducing reality. They're about telling stories.

So I'm betting that 3-D, which reliably returns to the popcorn palaces every few decades, will once again show itself to be an ephemeral novelty. I'll give you a thousand days to prove me wrong.

 
I'm willing to bet you this: within three years, 3-D movies will fall flat. Sure, they're all the rage now. Not only are oodles of new films being shot in 3-D, there are multiple efforts to retrofit...
I'm willing to bet you this: within three years, 3-D movies will fall flat. Sure, they're all the rage now. Not only are oodles of new films being shot in 3-D, there are multiple efforts to retrofit...
 
 
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HUFFPOST SUPER USER
Bergen2
01:07 PM on 09/21/2010
Love 3D, but there isn't enough out there to give it a chance yet. Could only find two cartoon type 3D DVDs, so far. The glasses do convert 2D to 3D, somewhat, but it's not great. Hope it finds a respectable niche.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
11:38 PM on 09/20/2010
Fleeting Fad. But Smell-O-Vision is the real thing.
06:19 PM on 09/20/2010
As is so often the case with debates about 3d tech, you're all overlooking Nintendo's 3ds which will go on sale in the next 6 months. It provides 3d movies and gaming with no glasses with what is reportedly the brightest and clearest 3d picture yet. All for under $200.
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jaycg9
05:02 PM on 09/20/2010
As long as big studios keep marketing 3D films as special, and people keep falling for it and paying significantly higher ticket prices, Hollywood will keep on churning out the movies. My hope is that, instead of retrofitting 2D movies into 3D, they'll shoot more made-for-3D films. The recent Resident Evil (which was stunning to look at) is a great example of something made to be 3D (but without the drama associated with Avatar). It can be done. That said, I hope that this will be limited to movies where 3D really is useful. Not every movie needs to be in 3D. I don't want it to go away, I just want it to be limited to where it will be most useful.
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Gnostic Priest
11:50 AM on 09/20/2010
Yea, I'm old and loved John Wayne's 3D "Hondo" on the Big Screen. "House of Wax" with
Charles Bronson as Igor in 3D was a thrill also.
10:57 AM on 09/20/2010
Until there is a true volumetric 3D display technology that does not require glasses (but then might return us again to "display boxes"), I agree that this will have limited use and acceptance (except maybe for science and sci-fi pics).
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Eris23
Justice is in indefinite detention.
10:01 AM on 09/20/2010
It will fail as far as Hollywood is presenting it. But, when the price comes down on the tech to produce such films, you'll likely see some interesting indy/arts projects with it.
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RickTheScribe
08:48 AM on 09/20/2010
I was never a fan of 3D films. I remember seeing Jaws 3D in the 80s and never really getting the thing in focus. But after seeing Avatar in 2D and reading Roger Ebert's review, I went back and saw it in 3D. It was a huge improvement over previous 3D technology and in that particular film it was used to enhance rather than as a gimmick (like the old 3D films of the 50s where an ax thrown by an Indian might come right out of the screen at the audience). And the glasses, which are more like a pair of sunglasses than the cheap cardboard things, fit perfectly well over my own glasses and were quite comfortable. Still, I don't really see the point and you're probably right that it's again a passing fad, although a lot of the current 3D films are children's films so there might be a continuing market there.
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stew66
05:02 AM on 09/20/2010
If it's done right (as in Avatar), 3d can be spectacular. But the low-budget 3d films I've seen were just gimmicky and disapointing--just a lot of junk being thrown at the audience. If 3D is to survive, it will take real artists like Cameron to make it work.
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Silverwolf72
Are We There Yet?
04:28 AM on 09/20/2010
I read another article explaining how most movies are shot in 2D and run threw a computer to get the 3d effect. I think the industry is going to kill itself with all of this sub-par 3D. I have seen 3 movies in 3D and have been totally disappointed and probably will not see another any time soon.
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MarkInEugene
A blasphemy a day keeps the deities away.
12:44 AM on 09/20/2010
I recently saw a 3D clip on a 52" Samsung of Polar Bears swimming in a pool that just astonished me. Yes I had to wear the glasses over my glasses and that does suck. Yes the brightness is clearly diminished and that sucks...especially after all the years of improving the 2D image that dazzles us today. But the depth perception I had of these creatures in this 100 foot pool was super cool and very satisfying. Likewise, I saw a video game in 3D on the same set that was more compelling, more engrossing, and more lifelike than 2D...it really brought me right into the action!

Let me just say, that I agree that the technology leaves a lot to be desired, but the compelling nature of 3D isn't going away!! There are millions of gamers out there who enter their artificial worlds in dark rooms at night and donning a pair of 3D glasses is probably not going to phase them much. So I think the jury is out yet. I think the technology will get better and I think the manufacturers will eventually hit pay dirt. Or perhaps a holographic solution may replace 3D...but it's got to be exquisite!
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8arrows
Crushing my enemies and driving them before me
11:51 PM on 09/19/2010
OK, now I've read it.

I haven't gone to see anything in 3-d. I don't think it is worth paying 50% more in most cases. I will see Tron in 3-D. Yes, I know, it's probably going to suck and I REALLY shouldn't shell out any extra cash; but the original tron was a very visual piece and, at 38, it does qualify as sort of a nostalgia thing for me.

What I have noticed, however, is that trailers for movies shot in 3-d look wrong. It is not pleasing to the eye, and I will probably not see them in 2-D as a result. If I am not the only person who thinks this, then this fad will hurt the motion picture industry in the long run.
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8arrows
Crushing my enemies and driving them before me
11:44 PM on 09/19/2010
Haven't read this article yet, but to answer the question posed by the headline: scam to take more money from movie-goers!
11:20 PM on 09/19/2010
3d is good in some movies but I think that a few producers are making everything to ride the fad. I think it may last at the cinemas as some movies work well in 3d. However I notice that as I attend most 3d movies in their 2D release (3d tends to give me a headache along with about 20% of the viewing audience) I notice a lot of people with small kids U/5s etc who don't like wearing the glasses and people like me who find 3d a pain to watch. I will go to 3D occasionaly for a movie that I think warrants the effort eg avatar.

I think 3D at home is a long way off. Unless you have a home cinema the idea of sitting down in a darkened room watching 3d tv with my very expensive glasses on just has no appeal at all. People really tend to watch tv while they are doing other stuff so I cannot imagine the appeal.
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Valkyrie Ice
Writer for H+ Magazine, and commenter at random
06:07 PM on 09/19/2010
It's not going to last long, no, but part of the reason will be because we will be creating wraparound displays soon which will provide seamless 3d as well as AR and VR overlays. Your "eyePhones" will not only allow for the projection of "virtual holograms" for "movie watching" but be made of extremely lightweight graphene films that can appear "optically transparent" from the outside, and be so cheap to make that they are "disposable". These "Virtuals" might even have been reduced down to contact lenses by the end of the decade.

Pretty soon, TV will just be another content stream on the internet and 3Dtv will be once again be a footnote in history.