Art of Making Money: 3 Keys to Getting Obsessive to Achieve Greatness

07/09/2014 01:19 pm ET | Updated Sep 08, 2014

If you've ever gotten that big "ah ha" moment, not slept for days and spent every last ounce of time and energy pursuing your "crazy idea", you may have the first sign of greatness. Every great entrepreneur I have ever known suffers from "obsessive compulsive order": a condition marked by a relentless pursuit of excellence in one's chosen field.

I believe that when the brain and body are relaxed, the doors to creativity open. When this happens we are in the zone and we each have the ability to access the essence of what we do best. If allowed this can grown into an obsession. This is our life's purpose. This is the greatness we each bring to the world.

Everyone has had the experience of being in the "zone" and "on top of their game". The difference I have noticed between mega successful entrepreneurs and everyone else can be encapsulated in one word: obsession. It is not enough for someone destined for greatness to simply get their feet wet, they have to dive in headfirst and avoid insanity by just a hair.

Key 1

Absorb what is useful, discard what is useless.

Bruce Lee, practiced ruthless pragmatism in his art. He read everything he could get his hands on. However, he only retained what he "found useful and essential". This for many was the core of his martial arts philosophy.

Key 2

Think big and set outrageous goals.

Obsession is infectious. People will catch on to what you are obsessing over, so you might as well think big. Steve Jobs didn't want to make a better computer, he wanted to put a "dent in the universe". Jeff Bezos didn't want to sell books on the internet, he wanted to "redefine how we shop". Goals define our deepest ambitions. Great entrepreneurs model the goals of those who have achieved the greatness they strive towards.

Key 3

Aim past the finish line. Ever wonder what a great runner like Usain Bolt is thinking? He is thinking past the finish line.The greatest runners and similarly entrepreneurs of our time would have failed if they simply aimed for the finish line. Be unrealistic. The key is to aim well past the finish line. That way you slow down only after the race.

With these three keys in hand,the great entrepreneur inside of you can emerge and embrace the infectious obsession that has made so many men and women great.