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Shane Paul Neil
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Shane Paul Neil is a freelance writer, sometime podcaster, and director of partnerships for TWiB Media.

Entries by Shane Paul Neil

The Ten Unwritten Rules of the Internet

(0) Comments | Posted February 4, 2016 | 2:28 AM

The Internet streets are a modern-day wild west where there are more bad guys than peacekeepers. However, even the darkest corners of the interweb have some (formerly) unwritten rules that could be the difference between a relatively peaceful existence or a complete dragging through social media.

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Super Bowl 50: Solder the Silicon and They Will Come

(0) Comments | Posted February 3, 2016 | 12:14 AM

The last time California's Bay Area hosted the Super Bowl was 1985. Joe Montana and the San Francisco 49ers beat the Miami Dolphins, 38-16.

Back then, Ronald Reagan conducted the coin toss via a grainy satellite feed.

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Fast...

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10 Sandwiches You Should Definitely Try Before You Die

(0) Comments | Posted January 28, 2016 | 10:37 AM

The best sandwiches don't necessarily have lines around the block. There are best-kept secrets from coast to coast. These are 10 sandwiches you probably never heard of, should make a trip for, snap an Instagram of and eat at least once in your life.

Just like our tastes vary,...

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10 Fast-Growing B2B Startups That Might Just Transform Your Business This Year

(1) Comments | Posted January 14, 2016 | 12:00 AM

As each new year begins, businesses search for ways to be more productive and successful than ever. Often this means rethinking processes and either adding resources or streamlining existing resources to save money. For many it can also mean finding new business partners to help them grow.

There are numerous...

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8 Millennial Chief Technology Officers (CTOs) to Watch in 2016

(0) Comments | Posted January 11, 2016 | 3:14 PM

A business's chief technology officer (CTO) helps it grow, recommending solutions and making sure infrastructure is secure and reliable. As the millennial generation has entered the workforce, technology departments have seen their workforces gradually get younger, since millennials have a high level of comfort with the software and...

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The Best NYE Advice from Social-Mobile Experts

(0) Comments | Posted December 30, 2015 | 6:03 PM

It's that time of year again. Reflections on the past are eclipsed by commitments to the future. And to galvanize it all, we go out and party like rockstars.

But how do you do it right? Cosmo says not to be the 5th wheel. The Huffington Post's...

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How Mapping the Customer Journey Can Help You Create Better User Experiences

(0) Comments | Posted December 16, 2015 | 11:58 PM

In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company's beauty products. The company needed to integrate the journey to enhance...

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Talking Cable TV Shakedown with FreeCast CEO William Mobley

(0) Comments | Posted December 11, 2015 | 3:15 PM

Full Disclosure: I have no financial interests with FreeCast.

The pay television industry is rapidly evolving. Recent studies have shown up to 50% of adults over 32 will not pay for TV in the future. Consumers are interested in getting content at lower prices and...

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Tis the Season for Multi-Channel Commerce

(0) Comments | Posted November 8, 2015 | 4:22 PM

Online Sales Will Dominate

Statistic Brain's compilation of data from the U.S. Commerce Department, Internet Retail, ComScore, Inc. and Forrester Research revealed that 87 percent of online users have made purchases online, which could explain projected figures that have U.S. online purchases moving from nearly $350 billion in...

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Could This Be Hip-Hop's New Marketplace?

(0) Comments | Posted October 28, 2015 | 7:53 PM

Full Disclosure: I have no financial interests with Wix

Anything that tries to shake the music industry by either lowering barriers to entry, or delivering a more equitable share of profit to the artist is appreciated in this tumultuous space. As we've learned, accomplishing either is trickier...

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Apple's 3D Touch Is Advanced but Won't Hold Your Hand

(2) Comments | Posted October 15, 2015 | 5:09 PM

Co-authored by Mylea Charvat, Ph.D.

Connection. Closeness. Intimacy. Things we need, things we crave. That moment of calm when your partner wraps their arms around you in a hug. The security you feel when you reach out and grasp their hand.

As humans, we need touch....

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10 Tips for Raising Your First Million

(0) Comments | Posted October 6, 2015 | 10:20 AM

So you have a great idea, some early customers on your new app, and what you think is "product-market fit." Good for you! Now, your goal should be scale your company as fast as possible, acquire as many customers, own your category, exit, and buy a beach home.

Sounds...

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6 Tricks to Design the Perfect Logo

(2) Comments | Posted September 30, 2015 | 12:34 PM

Your logo is one of the most important pieces of your brand. It can bring to mind not only your company name, but also your entire brand personality with just one small picture. Your logo fits where words cannot, so creating one that is recognizable is key for...

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Happy 25th Birthday to the Chief Learning Officer (CLO)

(1) Comments | Posted September 2, 2015 | 5:10 PM

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Organizational titles have changed over the years and new ones have emerged like that of Chief Learning Officer (CLO) in response to the challenges and opportunities within the global business environment. With the understanding that learning and professional development is no...

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How a City's Business Culture Helps Mold Its Startup Scene

(0) Comments | Posted August 25, 2015 | 3:25 AM

By all accounts, 2015 is a strong year for startup companies; I know this first hand, having worked with more than a few. When consumer confidence rises, companies seeking funding to meet those consumer needs rise as well. B2B and B2C web technology startups are claiming 13.7 percent...

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Sales Acceleration: 2015's Dreamforce Buzzword?

(2) Comments | Posted August 21, 2015 | 11:25 AM

Just as Moneyball changed baseball through science, new advances in predictive analytics are changing how companies approach sales. So much, in fact, this year's Dreamforce features some great sales acceleration case study sessions from big name companies.

HR processing disruptor and $4.5 billion valuated Zenefits...

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5 Startups Disrupting the Wedding Industry

(2) Comments | Posted August 13, 2015 | 11:09 AM

According to a recent study, the American wedding industry is worth well over $55 billion. That is nearly one-fifth of the global wedding market that is valued at around $300 billion. Considering that an average wedding in the United States costs a whopping $30,000, this is...

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Idle Invocation: God Has a Biker Church and You're Invited

(1) Comments | Posted August 9, 2015 | 11:56 PM

I'm not what you'd consider a "motorcycle guy," but I've been known to ride a Vespa or two. But none of that really matters in the eyes of God.

Particularly in the town of Yucaipa, California. This quaint, dry but tree-laden, bucolic town is home to one of the...

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Selecting Between Native Advertising and Content Marketing in 3 Steps

(0) Comments | Posted July 28, 2015 | 10:41 PM

Co-authored by Lindsey Groepper, President, BLASTmedia

A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing?

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It's not an easy question to answer, brands must wade...

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More Than Half of Americans Have Social Media Regrets

(0) Comments | Posted July 27, 2015 | 6:01 PM

Oops, I Did It Again

Just last month the fashion world learned of yet another social media casualty as J.Crew's Alejandro Rhett, the vice president of men's merchandising, posed for Instagram photos after staff layoffs. Hashtagged #hungergames and #maytheoddsbeeverinyourfavor, the insensitive photos were quickly deleted, but

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