With Kony 2012, social media has taken on its next mission impossible: stopping an international child-killer.
To which we can only say: Why not?
After fomenting revolution in Iran (a green one), toppling a government in Egypt, awakening a generation to elect an African American president, stopping piracy legislation its tracks -- to name just a few accomplishments -- YouTube, Twitter and Facebook can hardly be dismissed as a means to stop an obscure Ugandan crazyman with a penchant for murdering children.
Seriously. We no longer live in a world where such a thing is the stuff of fantasy.
The viral, 30-minute video that has spent a few days on YouTube now has more than 70 million views and has lit a brush fire across the landscape of the media and political establishment.
It's not exactly a coincidence, but it's not all calculation either. It's the power of social media, and once again we are learning how the power of these technology-era tools can be world-changing in their speed and reach.
How will Donald Trump’s first 100 days impact YOU? Subscribe, choose the community that you most identify with or want to learn more about and we’ll send you the news that matters most once a week throughout Trump’s first 100 days in office. Learn more