We know online video viewership is on the rise, but is Madison Avenue convinced?
There's encouraging data that suggests digital video ads actually have a greater impact than TV ads. But the NewFronts were about more than just traditional advertising: companies like AOL and Microsoft made their cases as brand partners, eager to help create and distribute branded content and other opportunities across their networks and on all platforms.
If you missed our last episode on 3D printing and brands, check it out right here.
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