At the television upfront presentations this week, networks tried to prove they can catch up to consumer habits and deliver viewers, who have more choices than ever for video content. ABC, TBS and TNT announced they'll offer live streaming via apps and websites, no doubt hoping they can head off any potential cord-cutters thinking they'll give services like Barry Diller's streaming startup Aereo a shot.
USA network, on the other hand, isn't looking for a partner: they're going to create a multiplatform user experience that aims to keep viewers on its sites.
And then there's CBS, who, to be fair, can afford to be a little smug (for now). President and CEO Leslie Moonves is unimpressed with rival nets and their digital efforts: "Anybody who spends 20 minutes talking about multiplatform at their upfront does not have much else to sell."
And you can catch last week's episode on big data right here.
Follow Shawn Amos on Twitter: www.twitter.com/ShawnAmos