In 2012, smart brands went bold with content marketing strategies that incorporated social media, email, mobile devices, Web sites, video and graphics. So what can we expect in 2013? More ... and better.
More content - lots more content - from more brands, but better targeted to make sure it's reaching the right people at the right time. Whether it's email campaigns based on customer interest or purchase history, in-store mobile marketing or personalized, custom content on Web sites, brand success stories in 2013 will be built on a foundation of consumer data, analytics and hyper-targeting.
And you may have heard a bit about the resurgence of the GIF, particularly the animated variety. Once shunned as a reminder of the cheesy, spinning, 3D graphic era of Web design, "GIF" is Oxford American Dictionary's word of the year. Tumblr even live-GIFfed the presidential debates and New Year's Eve. Look for more brands to invest in original images and graphics for their own social channels this year.
If you were wondering if there would be any last social media fails before the end of the year, well, Starbucks made it in just under the wire.
Catch up on last week's episode, on Instagram's almost perfect year, here.