THE BLOG
05/26/2013 06:18 pm ET Updated Jul 26, 2013

WATCH: Are Teenagers Over Facebook?

New research shows teens may be souring on Facebook, but what's the lesson for brands?

While they're not thrilled with Facebook, teenagers aren't checking out completely. They're just dividing their time among other social networks, like Twitter and Instagram.

And the news comes on the heels of Yahoo's acquisition of Tumblr, a platform associated with younger people, and primarily focused on content, not social media drama.

To reach an increasingly splintered audience, brands will need to devote more time and effort to understanding each platform. Find out more in this week's episode of "The Content Brief" from Freshwire below.

If you missed last week's episode on how TV is going multiplatform to try to reach and engage viewers, check it out here.