THE BLOG
01/17/2014 06:03 pm ET | Updated Mar 19, 2014

WATCH: Beats Music Bets on Personalized Curation

Beats Music is coming! If you haven't heard about it, you will.

It's the new subscription music streaming service from the folks behind Beats headphones, namely, Dr. Dre and music mogul Jimmy Iovine, and it's scheduled to open for business on January 21. The fact that it's already got Spotify and Pandora shaking a bit should tell you that it's expected to make waves.

Part of that reason is a partnership with AT&T that would bundle the service with your monthly wireless bill, while offering a family discount for subscribers.

But the real selling point for Beats is its mix of algorithms that take into account not just the music you like, but your age, your gender, what you're doing and where you are, with a layer of good, old-fashioned music sense. Human music sense, from a team of music experts and partners like Rolling Stone and Pitchfork, designed to keep all the number crunching in check and only deliver the best songs.

Are you sold? Well, get out the checkbook, because there's no free version here, beyond a limited trial.

See more in the latest episode of "The Content Brief" from Freshwire below.

Still getting a handle on 2014? Check out our digital marketing predictions for the new year and dive in.