Tonight, whether you're watching The Emmys, Breaking Bad, football, or anything else on television, you can bet Twitter will be blazing with people chatting about what's on the tube. And Twitter has big plans to capitalize on our social TV obsession.
It wasn't that long ago that people wondered how Twitter would monetize its rapidly expanding user base. Promoted Tweets, Trends and Accounts proved it could integrate advertising without alienating fans. But Twitter realized its natural connection with television opened up multiple opportunities. It could be more than the consumer home for social television: with key partnerships, acquisitions and new ad products, they could become an advertiser-friendly platform for brands and networks to reach viewers.
And find out how gamification is helping brands increase engagement and loyalty in last week's episode here.