Shawna Vercher helps businesses effectively leverage Web Publicity and Web 2.0 strategies. She founded VTi-Web, a web marketing and social media firm, in 2002 and grew it to be one of the most successful and well respected in its market. The company has successfully completed projects for seven government agencies, several top corporations and hundreds of entrepreneurs, and coordinated over 80 programmers in 12 countries.

She played a vital role on the Obama Presidential Campaign in Florida, implementing the Web Publicity tools and techniques that she now provides - and teaches - to small business owners. During the initial stages of the campaign Shawna coordinated press coverage and ensured accurate reporting by acting as web liaison between the campaign and various national publications and journalists. During the Primary and General Election she was responsible for monitoring, shaping and enhancing viral web coverage on hundreds of blogs and news sites, as well as assisting with the coordination and management of four events for the Senator.

She is also the President of “The SSW”, an online publication for women. The SSW recently hosted the inaugural Successful Women’s Super Bowl Luncheon to benefit the NFL YET Centers of Tampa Bay. Based on the success of the event The SSW has been asked to coordinate and host the event for future Super Bowl host cities and NFL YET centers across the country.

Shawna grew up in Galveston County, Texas, a small refinery town with a population of approximately thirteen thousand and the site of the largest oil refinery explosion in US history. She was one of less than twenty percent of her High School Class that graduated.

In high school she played tennis competitively and was ranked in the State. She also starred in the award-winning United States premier of the play A Jovial Crew.

She left home at age 17 and worked three jobs for almost two years to fund her education at Florida State University. While there she ran for Student Body President in a campaign that garnered statewide interest and resulted in the most votes being cast in University history. She graduated in 1999 with a Bachelor’s of Science in Management of Information Systems.

Shawna enjoys music and travel. A distant cousin of Elvis Presley she has performed as a vocalist and saxophonist for thousands of people around the country including President Bill Clinton. Always a seeker of adventure Shawna has stayed in an old castle in Italy, dined on top of the former World Trade Center and was a winning contestant on a game show in Los Angeles (Supermarket Sweep).

Shawna married her college sweetheart, Jason, at Walt Disney World and is a proud mom of Madeleine who is four years old going on forty.

Blog Entries by Shawna Vercher

Democrat or Not, Why You Should Wear Black Now

9 Comments | Posted August 26, 2009 | 02:59 PM (EST)


My father is a true Texas Republican -- so much so that he would cringe at me sharing his political beliefs so publicly as it is his God-given right to vote privately. He's not one of those "tea bag" Republicans or "birthers" or any other kind of recently fabricated and...

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In the Days of Transparent Social Media, is "Reality" TV Out-Dated?

1 Comments | Posted June 3, 2009 | 12:27 PM (EST)


Maybe we're becoming information snobs, but discerning net surfers are demanding updated and transparent content on any number of subjects. Is your site the source of political reporting? Slant the article unfairly and deal with the consequences of an unkind blogosphere. Looking to cover current events? Leave out critical facts...

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Diane Chambers Bracket -- Sweet Sixteen Edition

Posted March 26, 2009 | 05:00 PM (EST)


Well gang, my tried and true method for picking teams has proven...respectable over the course of the past two rounds. Click here for my Round 2 picks. Click here for Round 1 picks.

"But Shawna," you ask, "How do I pick the Sweet Sixteen?" Never fear! I am...

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March Madness and the Diane Chambers Law: Round 2

Posted March 21, 2009 | 04:22 PM (EST)


Guess who had Wake Forest upset in her first round bracket? ME! Thanks to the Diane Chambers Law that states that a set of Vikings would defeat a group of clerics that have gone morally astray. Now it's time for Round Two.

As a reminder for the folks playing at...

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March Madness - Applying the Diane Chambers Law

Posted March 19, 2009 | 11:37 AM (EST)


In an infamous episode of Cheers, Diane Chambers placed her bets for the football pool based on which animal/creature would win a fight in real life. (For example, clearly a (Chicago) Bear would beat a (St. Louis) Ram.) The result? She mopped the floor with everyone. I shall attempt the...

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FL Already a Hotbed of Voting Problems

Posted November 4, 2008 | 02:28 PM (EST)


A quick glance at what is currently being reported from across the state:

Tampa, FL - Special "Emergency" Ballot Box Created On the Spot
All ballots at a particular polling place were rejected by the optical scan machines. Technical Support was called but was unable to remedy the problem,...

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Obama to Florida: We'll Make Sure Your Vote Will Count

Posted October 20, 2008 | 11:28 PM (EST)


A team of military veterans, state and local government officials, Barack Obama and, less than twenty-four hours after winning game #7 of the American League Championship, members of the Tampa Bay Rays baseball team have a singular message for Floridians--the election starts now.

Attendees at a Tampa rally yesterday were...

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Five Reasons Obama Owes the Town Hall Protesters a Thank You Note

Posted August 2, 2008 | 07:49 PM (EST)


As a Tampa Bay resident with Forrest Gump-like luck, I found myself sitting literally a foot away from the protesters from Uhuru during the Obama St. Petersburg town hall. Here are some observations I think both the media and the Obama campaign might be missing if they consider the...

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Dear Abby, America Is Recovering From A Bad Relationship

Posted July 30, 2008 | 03:58 PM (EST)


Dear Abby,

I have this friend that I'll call "Mary" and she has a major relationship issue. I'm afraid that her past relationships are sabotaging her future happiness and, as someone that cares about her deeply, it's painful to watch.

Mary is just getting out of a relationship with George...

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Obama 2.0: Online-Offline and Everywhere in Tampa Bay

Posted July 7, 2008 | 07:05 PM (EST)


The Tampa Bay area is known for having festivals. As Jon Stewart once remarked on a visit, "A two week festival just to celebrate the strawberry?? You people sure do find any excuse for a party." It was no surprise to see so many Independence Day festivals throughout the Bay...

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