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Shayna Zamkanei

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Body Image: Why Body Types Should Never Be 'Fads'

Posted: 03/ 6/2012 9:56 am

It's time to toss away your Spanx and to let your body take shape as Mother Nature intended: fat is officially in. Being "curvy," "voluptuous" and "womanly" is not only acceptable, but promoted. Its promotion, however, reveals a schism within both the fashion industry and governmental approaches to regulating beauty norms. Other competing ideas of beauty are losing ground, but why? And should we readily embrace the fatness as a new fad, a new fashion? Let's examine the competition.

Contestant Number One: The Dangerously Thin
She rose to fame in the 1990s with the reign of Kate Moss, but in 2006, the definition of thin began to change. During Fashion Week in Montevideo, Uruguayan model Luisel Ramos' died on the catwalk from anorexia, prompting governments to intervene in the fashion industry's standards (her sister, an anorexic model, died from the disease the following year). Ramos' diet consisted of lettuce and Diet Coke and she refused to eat for several days before the show. When she died, her BMI was 14.5. A tall 5'9," she weighed a mere 97lbs. Following her death, the Madrid Fashion Week established a minimum BMI of 18 for its models, while Italy followed suit by banning women who wore size 0. These measures, however, emerged following government pressure.

Fast forward six later, neither age nor BMI minimums have been legislated by the fashion powerhouses. Madrid and Milan still have their recommended BMI and age minimums, but Paris insists that its own health standards are sufficient without the need for cut-offs. London's British Fashion Council similarly emphasizes changing society's perceptions about eating disorders, rather than changing the models themselves. In the United States, New York Fashion Week organizers issued comparable recommendations about weight, age and lifestyle. The Council of Fashion Designers of America created guidelines to encourage models with eating disorders to seek help, and committed themselves to supplying "healthy snacks" and beverages backstage -- celery sticks and seltzer, anyone?

Surprisingly, Israel is paving the way in regulating beauty standards. On Monday, the Israeli government introduced a bill that forbids Israeli media from using underweight models -- Israeli or foreign -- in advertising. These efforts aim to counter the effects of promoting an unhealthily thin ideal of beauty. Advertisements that are photoshopped will need to include a disclaimer, which leads us to ...

Contestant Number Two: The Virtual Model
Not only photoshopped beyond belief, the Virtual Model is, well, virtual. Her entire body is computer generated, although her face, for the meantime, remains real -- 100% real heads on otherwise 100% fake bodies. This is the brainchild of H&M, where "the only distinction between the [lingerie] models' bodies is the pigment of their skin which has been adjusted to fit their faces," explains H&M's press spokesperson HÃ¥can Andersson to The Local. While it's hard enough to make oneself super thin, you really can't compete with the imaginary body. This brings us to...

Contestant Number Three: The Male Model
Tall. Thin. Long-legged. Blonde ... and male. Neither transexual nor transgender, Andrej Pejic has been ordained as an androgynous beauty who can model both female and male clothing. He's walked the runways of the some of the biggest names in the industry, including Marc Jacobs and Jean-Paul Gaultier. There's a certain poetic justice in having a man model clothing in a industry that is, arguably, largely governed by men who have men in mind when designing the fit and drape of their clothing. Unfortunately, the Male Model can join the Virtual Model in being utterly unattainable for women -- too much testosterone, not enough estrogen and a few critical differences in appendages. This leaves us with our winner ...

Contestant Number Four: The Fat-But-Don't-Say-Fat Model

Neither average nor fat, she is curvy, voluptuous, womanly, confidant and composed. Oh sure, sometimes she's criticized for her weight, like when Chanel mastermind Karl Lagerfeld spoke of the British Grammy-winning singer Adele as "a little too fat, but she has a beautiful face and a divine voice." Yet Adele's success has also contributed to a 16% increase in size 12 mannequins in UK clothing stores. She is considered to be a healthy role model because of her singing success primarily, but also because of (or despite her) larger frame. While it's tempting to applaud the reception of Adele's figure, alongside that of Mad Men's Christina Hendricks hourglass shape, as a fashion icon, there is something deceptive underlying these affirmations.

First, being fat or curvy is seen as trendy and retro, as a form of fashion that suits a fad but can be discarded when trends change. Nevertheless, women's bodies, unlike items of clothing, cannot and should not be subject to severe changes. There are women who are naturally thin, naturally average, and naturally fat; compelling them to hastily gain or lose weight to comply with clothing trends is to view their bodies as a fashion accessory rather than as the physical embodiment of who they are.

Second, there's a certain public hypocrisy concerning weight fluctuations in models and fashion icons. When a skinny (read: anorexic) model gains weight, we applaud her ability to overcome a negative self-image promoted by a malicious industry. When a larger model loses weight, however, her authenticity is questioned. There is a sense of betrayal by the model's admirers that follows; any claims made by the model that her weight loss was the result of healthy lifestyle changes go unheeded. Former anorexic-turned-plus-sized model Crystal Renn, for example, has had to defend her drop in weight from size 14 to size 6-8 (which she attributes to the stress of a breakup, lots of hiking and yoga, and healthy eating). It is as a size 6-8 that she occupies the front page of the 2012 Sports Illustrated Swimsuit Edition.

Regardless of how she lost the weight, neither thinness nor fatness should be seen as a normative beauty ideal that can be easily changed to suit the needs of a mercurial industry. While celebrating larger models such as Adele can help diversify our conception of beauty, weights and figure shapes shouldn't be fads. Being fat or skinny, curvy or straight, is not a fad. Using computer-generated models and men as models in women's fashion shows is. Our bodies simply weren't designed to cater to capricious whims. If people are to celebrate Adele as a model, they should do so because they find her beautiful, and not simply because it's trendy to have a chest and an ass.





 

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It's time to toss away your Spanx and to let your body take shape as Mother Nature intended: fat is officially in. Being "curvy," "voluptuous" and "womanly" is not only acceptable, but promoted. Its p...
It's time to toss away your Spanx and to let your body take shape as Mother Nature intended: fat is officially in. Being "curvy," "voluptuous" and "womanly" is not only acceptable, but promoted. Its p...
 
 
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10:28 AM on 03/09/2012
Hello from Montevideo, Uruguay! Luisel had a congenital heart disease. She would have died, unfortunately, even if she hadn't been a model. Even her little sister met the same tragic end a year later. Still, a very interesting article, two thumbs up!
09:57 AM on 03/08/2012
I feel like "dangerously thin" started well before the 1990's. During the 60's (perhaps because of the rejection of all things seen as Establishment), if you weren't thin you were fat and if you were fat you couldn't possibly be hip. Twiggy was the original waif.
RealistBC
Micro-bios must pass muster.
04:00 PM on 03/07/2012
As an interested observer of women, I find the sexiest women work with what they have and not what they wish they had. Not every woman has a runway model body, and this guy is very glad for the variety.
09:01 AM on 03/07/2012
I don't know whats a good body type. I just find one when it's appealing. But there are two things i know. If a woman is thin enough to show he ribs, it's a problem. If she has rolls of fat, it's also a problem.

Regardless of what the feminist agenda can tell you. Physical attraction is the basis's of any attraction. From there through talking and emotions it develops. If you aren't attractive in this way to a male he won't approach or if he sees you doing something that he is person interested in either. It's been that way since the dawn of humans, stop complaining and get over it.
10:46 AM on 03/07/2012
What's feminism got to do with anything?

A relationship based on physical attraction will sooner or later fizzle out. There is more to attraction than the physical aspects. If you're just looking for a physical attraction in a relationship, that's all you will get. Not much intellectual discussion will come out of a shallow relationship.
04:20 PM on 03/07/2012
i dont know why you think feminism anything is relevant to this issue. We all like what we like, but to think the only people overweight people attract are also overweight is asinine. Love comes in all shapes and sizes, dont get it twisted.
11:42 PM on 03/07/2012
see other response on that.

"We all like what we like, but to think the only people overweight people attract are also overweight is asinine. Love comes in all shapes and sizes, dont get it twisted. "

1. You are the one twisting, in this case words. I never sad the obese only attract the obese now did I? What i did is that it is a problem. As in if your showing your ribs, or you have rolls of fat, how can you take care of someone else when their health is in need if you can't solve your. Thus i find them unappealing.
2. Here we go agian. Although i do not believe i explained my self thoroughly i guess on this. Of course love does come in all shapes and sizes. But doesn't mean all shapes and sizes are for everyone. It's like buying the wrong shoe size, it doesn't work. People like what fits their needs. As for me i like a slim woman who keeps her weight in check (not to the point of ribs showing) or a woman of average weight. I'm not into either end of the extremes.
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mlshea1983
Politics is my football.
08:31 AM on 03/07/2012
Physical beauty is actually biological. People with a certain symmetry to their faces and a certain body type generally attract the opposite sex on a primal level. There have been many studies done on this. Now, there are always exceptions to the rule, but generally speaking, both men and women have a certain type of "gut" attraction to certain physical attributes depending on whether it is a male or female. Reality is, while there will be cultural shifts and "fads" which will attract people for other reasons, as long as we are human and have primal brains, certain physical attributes will attract people regardless of what society says or does not say.
10:47 AM on 03/07/2012
Not everyone is attracted to the same thing as beauty is subjective so I don't know how you can say that everyone is attracted to the same body type or facial features because they are not.
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mlshea1983
Politics is my football.
11:17 AM on 03/07/2012
No, not everyone. However, there have been numerous studies on what most people are attracted to and it is different for men and women. The majority find certain attributes and certain physical characteristics most attractive. And the science says that its probably based in biology. You don't have to call it "beauty.' You can call it whatever you want. But the facts show that there are specific traits which a majority of human beings find attractive in other human beings. I'm not talking about the exceptions to the rule. For instance, a majority (not all) women find a squared jaw, high cheekbones and a thicker brow attractive in a male face. Symmetry is attractive as well for biological reasons, as symmetry indicates strong genes. I'm not just throwing garbage out there. This is based in science.
05:47 PM on 03/11/2012
Read some actual peer reviewed scientific papers. Beauty is mostly objective.
06:55 AM on 03/07/2012
The media has become so inundated with these fads, it's hard to keep up. One decade ago, skinny was the ideal, now it's curvy? Whatever curvy is.

Natural body types, each and every kind including skinny and naturally slender, should be celebrated. I'm sick of men (sometimes women sadly) saying that women should have more meat on their bones or women who have no hips or breasts look like 12 year old boys. All body types should be appreciated because there is not much we can do to change them. This includes men too.
09:39 PM on 03/06/2012
So you just offended every woman with the above body types, save for number 2 obviously. How do you think naturally skinny teenage girls who read this will feel? How about we stop tearing down women's body types and just accept that beauty is everywhere? Beauty is in the overweight mom who has the most caring loving eyes as squeezes her kids with hugs before they go off to school. Beauty is in the skinny girl in math class with the pretty hair and the warm smile she gives her best friend. Beauty is in the muscular legs of the sophomore soccer player who kicks the ball with a grace and agility like no other. There is beauty in all types of women. To hell with your list, I say. You are no better than the media who perpetuates these stereotypes to begin with.
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HUFFPOST SUPER USER
SmileAndActNice
Utilitarianism, the -ism that works.
09:07 PM on 03/06/2012
I'm shaped the way I'm shaped and don't really care what people think.

Wherever I am is just right and everyone else is judged with me as the standard. Taller than me. Shorter than me. Lighter/heavier than me. Etc.

It's my point of view after all. Why would I call someone tall when the top of their head is even with my eyes?
07:58 PM on 03/06/2012
sorry to say that my body typewas never "in"
HUFFPOST SUPER USER
japhya1
unless you know where you have been, you will neve
07:48 PM on 03/06/2012
Flat behinds has never been attractive. The were more popular because most of the people who had them were a majority. Now days caucasian women are paying big bucks for butts, lips, breast and cheekbones.
06:58 AM on 03/07/2012
It's sadder to see fake bottoms than a "flat" bottom. Just because a woman doesn't have a big, fake looking behind like Kim Kardashian does not her flat. The problem is with the media, obviously.

Oh and some caucasian women have big behinds. Big hips and curves are not exclusive to latinas or non-caucasian women.
04:56 PM on 03/07/2012
I've got a rather large rear, and I'm a Caucasian woman. BTW, Kim Kardashian is Caucasian, she's half Irish and half Armenian, Armenia being one of the countries in the Cacasus.
07:48 PM on 03/06/2012
The government in Italy banned an entire group of women (not men) because of clothing size... That sounds like discrimination, and does nothing to help the people who need it.
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HUFFPOST SUPER USER
dkelban
06:53 PM on 03/06/2012
Adele is beautiful.
06:42 PM on 03/06/2012
Who comes up with this crap? What a joke! Enjoy yourself like you are....don't change for anybody!!
10:40 AM on 03/07/2012
Yeah, do it for yourself, for your health.
06:36 PM on 03/06/2012
For the most part, this whole discussion boils down to human insecurities.
06:27 PM on 03/06/2012
Your BMI is more important than the size of clothes you wear. You can calculate your own BMI (there are several sites with the formula), or you can go to your doctor. Most doctor's offices now have the latest scales that not only provide your weight per body area, but can do BMI and fat analysis of body areas also (exp: arms, legs, trunk, etc.).
Not all clothes are "cut" the same. I am not fat or rail thin. Most of what I wear is a size 10, but I have size 8 and 12 that fit me well because I buy different labels and shop at different clothes stores.
You have to comfortable in your own skin.
04:23 PM on 03/07/2012
BMI has absolutely no importance in our lives. None. Be healthy, eat what you want, exercise, youll be fine.
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Absolute
Teacher and Old-School Liberal
04:41 PM on 03/07/2012
BMI is a faulty metric. It was developed in the the mid 1800s by a mathematician. It is bogus science.

According to the BMI tables I am overweight even though I have a flat belly and a small waist. I'm almost 6 feet tall and I have an hourglass figure with no rolls of fat anywhere on my body. I have curvy hips, a butt and full breasts.

I am one of many people who is statistically out of the norm and no 19th century mathematician is going to convince me that I'm overweight. People, including physicians, put far too much stock on the BMI tables. It is ridiculous.