Sheena Matheiken
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Irish born, Indian raised and Brooklyn based, Sheena is the founder, creative director and first Pilot of the Uniform Project. In May 2009, Sheena came up with an unusual creative challenge; to wear the same dress for an entire year as an exercise in sustainable fashion. The challenge was also designed to be an online fundraiser, raising money to send underprivileged kids to school. By the end of the yearlong challenge, the Uniform project site received over 2 million hits and raised over $100,000 in donations for the Akanksha Foundation and Sheena was named one of Elle Magazine’s Women of the Year 2009.

Blog Entries by Sheena Matheiken

Uniform Project Pilot Series: Summer Rayne Oakes

Posted March 18, 2011 | 17:40:47 (EST)

In our final installment of the Uniform Project Pilot Series, we have a chat with model, activist, entrepreneur and March pilot, Summer Rayne Oakes. A true eco-fashionista, Oakes shares not only her homage to 1950s style as demonstrated by her take on the classic LBD, but also details on her...

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Uniform Project Pilot Series: Sarah Jones

Posted February 24, 2011 | 21:00:07 (EST)

This month's Uniform Project pilot features Miss Sarah Jones, the "Lil Snotty" half of the Brooklyn based clothing line Ruffeo Hearts Lil' Snotty (RHLS). Being half of a two person run business, Sarah spends her very long days designing and sewing clothes, finding hardly anytime to...

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Uniform Project Pilot Series: Jessica Engle

Posted January 27, 2011 | 18:15:40 (EST)

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The Uniform Project had an incredibly successful 2010, thanks in part to the eBay Green Team's interview series, showing the world that sustainable style is some of the most eclectic, unique, and inspirational fashion out there -- and helping raise money for...

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Uniform Project Pilot Series: Aki Goto

Posted December 17, 2010 | 15:36:18 (EST)

In case you missed last month's announcement...

In 2009, I pledged to wear one little black dress for 365 days as an exercise in sustainability and a fundraiser to support the Akanksha Foundation - a non-profit organization providing education to children living in Indian slums. And...

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Uniform Project Pilot Series: Angie Johnson

Posted November 30, 2010 | 09:07:19 (EST)

In 2009, I pledged to wear the same Little Black Dress for 365 days as an exercise in ethical fashion. Operating as a creative digital platform, the goal of the project - the Uniform Project - was to enable individuals to fund raise online by taking on a...

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