Sheila Shayon, President, Third Eye Media, is a senior media executive with twenty five plus years in television and new media including expertise in programming, production, broadband, start-up models, creative and branding strategies, digital content and social networking.

Currently, Shayon is President/Founder, Third Eye Media, third-eyemedia.com, multimedia production with core competencies in broadband production, creative design and execution, training and personal development products. Shayon is currently involved with several online brands combining editorial content and social networking applications.

Recent projects include: www.globalshiftu.org, (PSA’s); ShiftShots, http://www.youtube.com/watch?v=1QsihOrrEAk; Special Olympics PSA’s: Share the Magic; Digital Bookmarks:No Cry Discipline and Your Developing Baby (Book Videos), McGraw-Hill Professional; Development of two online sites for teen girls and their mothers, Focus Group DVD’s, Teen Angel; E-cards: International Women’s Day: www.wfnet.org, Fenton Communications; The People’s Therapy: DVD Sales Piece; Ruminations: Animated DVD (Broadcast Design Association 2003 Gold); Playfilled: Virtual Meditation CD-Rom; Rumi: A Divine Love; DVD pilot.

Beginning at Home Box Office (HBO) in the early 1980’s, Shayon helped launch the documentary division and produced high profile programming including JFK: In His own Words (NATAS Emmy Award) and Multiple Personality Disorders (NATAS Emmy Award). Additional duties included design and strategy for all Trade Advertising and HBO corporate contributions.

In the 1990s, at Time Warner Cable, VP, New Business/Brand Development, and Creative Director, New Media, she created and produced one of the earliest broadband, interactive parenting services, parenttime.com, an e-commerce service, dreamshop.com, and ParentTime@Work for the Pointcast Network. Shayon designed and executed the ITV interface for TW’s Full Service Network.

More recently, as SVP, Programming and Production, WISDOM Television, she helped brand and launch the first 24/7 ‘Conscious Living’ network, producing more than 200 hours of signature Original Programming focused on Well-Being and Personal Development. Shayon also created the On-Air Wisdom ‘look/feel,’ was responsible for all Promotion, Scheduling, Acquisition and Talent relations. This work garnered numerous accolades including six Broadcast Design Association (BDA) awards.

Shayon graduated Magna Cum Laude, University of Pennsylvania with a B.A. in Communication, the Annenberg School for Communication.

Blog Entries by Sheila Shayon

Purity, Integrity, Inspiration: Possible in 2009 News Online?

Posted November 2, 2009 | 12:50 PM (EST)


"Amazon Tribe Finds Jet Crash Survivors"
"Reward Bus Trip Turns Deadly in China"
"Soon-to-be Graduate Deported to Gaza"
"Navy Accidentally Fires on Polish Port"
"Pirates Demand $7M for Yacht Couple"
"Sex Offenders Monitored at Halloween"
"6 Bodies Found; Convicted Rapist Sought"
"Iran Undermines...

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Digital Divine Mind

1 Comments | Posted September 28, 2009 | 02:57 PM (EST)


"The messages wirelessed ten years ago
have not reached some of the nearest stars."
Guglielmo Marconi

The digital world of communications is the nearest thing to heaven on earth. The smarter we get about the true nature of matter -- the smaller, faster, and more powerful...

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Upper East Side Ethics

1 Comments | Posted August 1, 2009 | 06:38 PM (EST)


"Ethics is nothing else than Reverence for Life."
--Albert Schweitzer

This most basic wisdom came home to roost in my life today in a personal and palpable way.

My daughter is starting college in the fall. A routine physical exam is required - and a State law...

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Obama's Teachable Moment

5 Comments | Posted July 27, 2009 | 12:07 PM (EST)


It doesn't get much better than this.

We have a President -- who appears on national television to rephrase a controversial comment and reframe an unexpected explosion of national attention sparked by the recent Professor Henry Louis Gates versus Cambridge police incident.

Instead of fanning the flames of still nascent...

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The (2nd) Oldest Trade

3 Comments | Posted July 15, 2009 | 10:23 AM (EST)


One evening a Cherokee elder told his grandson about a battle that goes on inside every person.

"My son, the battle is between two wolves. One is Evil. It is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority and ego....

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Do you know what a CMU is?

5 Comments | Posted June 26, 2009 | 11:25 AM (EST)


If you care about your First Amendment rights - you should.

The United States Penitentiary at Marion is now home to one of two known "Communication Management Units" in the federal prison system. The other is at the Federal Correctional Complex, Terre Haute, Indiana. The units severely restrict the...

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Social Networking as Spiritual School

2 Comments | Posted June 22, 2009 | 12:02 PM (EST)


The Internet is an unprecedented, unmediated extension of the human experience...and we are just beginning to comprehend the power and skills of being a full-on participant.

It's like being back on the school playground, our first attempts at socialization -- but with enormously powerful communication tools. There is no...

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Can Volunteerism And Service Become Profitable?

10 Comments | Posted June 12, 2009 | 07:10 PM (EST)


As noted in Arianna Huffington's recent blog post, All for Good: A New Craigslist for Service highlights the call for volunteerism.

'Cause-wired' online social activism is a reality, unleashing the potential of a golden age for causes. Innovative web tools, online story-telling and social media are coming of age....

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Animal Grace: Can Humans Rise to the Call?

15 Comments | Posted June 2, 2009 | 02:40 PM (EST)


During Australia's deadly fires in February, firefighters came upon a burned and dazed female koala -- now nicknamed Sam. Sam was spotted by Victorian volunteer firefighter David Tree limping around on scorched paws. Tree approached slowly, crouched down and offered the furry marsupial a drink from his water bottle. She...

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