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Sheila Shayon
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Blog Entries by Sheila Shayon

The 2012 Presidential Race Heats Up on Facebook

Posted June 21, 2011 | 13:23:39 (EST)

Facebook, not surprisingly, is a hotbed for political brand advertising -- particularly as the 2012 race heats up.

SocialCode, a subsidiary of The Washington Post Company, just completed a Republican political message study on Facebook (between May 23 and June 4) in which random users in Iowa and New Hampshire...

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Digital Death... for a Cause (VIDEO)

Posted November 30, 2010 | 11:06:16 (EST)


Entertainment royalty are joining forces for World AIDS Day -- leveraging social media in an unprecedented move to raise awareness and money.

This Wednesday, December 1, Lady Gaga, David LaChapelle, Justin Timberlake, Usher,...

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Happy 90th Birthday...Radio

Posted November 10, 2010 | 13:55:32 (EST)

Ninety years ago last week, Westinghouse Electric Co. launched electronic mass communications with the Harding-Cox Presidential election -- via Pittsburgh's KDKA radio station.

For audio of that broadcast... yes audio-only, click here: http://www.fyrbotlz.com/index.html.
Estimates are that about 100 people heard that first KDKA broadcast that Warren G....

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Facebook Upgrades Mobile With Single Sign-On, Local Deals

Posted November 4, 2010 | 12:25:54 (EST)

"Friction-free." That was the catchphrase at Facebook's press conference today in Palo Alto, where the social network aggressively moved to own the log-in standard for mobile.

Three key pieces in their mobile strategy were announced:...

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The Coffee Klatch Party

Posted October 24, 2010 | 19:59:03 (EST)

This is an invitation to join the newly formed virtual party, "The Coffee Klatch." If, when you finish reading this short blog you care to join, please send a comment in as your response.

"The Coffee Klatch Party" is for anybody not aligned with "The Tea Party."

Here's a partial...

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CollegeOnly: Facebook for Students Only

Posted August 27, 2010 | 18:47:08 (EST)

CollegeOnly launched (in beta) yesterday at seven Ivy League colleges and universities including Princeton and Yale with this pitch: "Our site is the only one that is free from parents, potential employers, and other folks that shouldn't see what you are up to on a Saturday...

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Were Mohammed Incarnate Today...BLM Beware!

Posted August 2, 2010 | 14:28:11 (EST)

As the Prophet Mohammed's army marched towards Mecca in 630 to conquer it they passed a female dog with puppies. The Prophet gave orders that they should not be disturbed and posted a man to see that this was done. He said, "Verily, there is heavenly reward for every act...

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Nike Bows to Labor Activists

Posted July 27, 2010 | 14:24:41 (EST)

In a landmark, unprecedented win, students and human rights activists have forced the hand of retail giant Nike to pay $1.54 million to compensate 1,800 laid off workers in Honduras.

The workers were subcontractors who...

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Digital Democracy: Scytl, MySociety Secure Funding

Posted July 14, 2010 | 16:18:37 (EST)

We may never again have to suffer "pregnant chads," "swinging chads" and other questionable voting protocols in an election thanks to the likes of Scytl, which calls itself a "worldwide leader in the development of...

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Eat, Pray, Love ... Shop

Posted July 8, 2010 | 17:21:21 (EST)

Elizabeth Gilbert's gastro-spiritual bestseller Eat, Pray, Love has sold more than 7 million copies worldwide. The publishing phenomenon has led Gilbert to Oprah's couch (twice), to TED's stage, to the New York Times bestseller list (177 weeks and counting) and to being optioned by Julia Roberts the producer

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Dying to Talk: Cellphones and Cancer

Posted June 18, 2010 | 17:59:27 (EST)

San Francisco lives up to its forward-thinking reputation once again and passes a new law enforcing cellphone shoppers' "right to know."

A Tuesday vote, strongly supported by Mayor Gavin Newsom, will require retailers to post information about 'specific absorption rates' (SAR's), and the requirement that any phone sold in the...

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IV-7: The Next Generation of Germ Defense

Posted June 14, 2010 | 17:27:49 (EST)

It's a match made in heaven -- a revolutionary product that will benefit mankind and a veteran, visionary marketer at the direct sales helm. The just-launched IV-7 Ultimate Germ Defense is a non-toxic disinfectant boasting the lowest EPA toxicity rating possible: a 4 ("practically nontoxic") on a scale of 1...

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CNN Reveals Toxic America

Posted May 25, 2010 | 15:55:13 (EST)

Tragically, this video clip is not far enough from the truth. It's from Toxic America, a CNN special that will air on June 2 and 3. If you care about public and environmental health and America's future, it's must-see TV.

Dr. Sanjay Gupta hosts the two-part program, revealing...

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Nike Just Did Tiger

Posted April 8, 2010 | 16:58:11 (EST)

I swore I wouldn't blog about the whole Tiger Wood's affair...s, but today's release of the latest Nike ad forces me to renege.

From a strict advertiser/brand POV, the creative is quite brilliant. Although Tiger does look a tad inanimate. The timing, however, coinciding with Tiger's first foray back...

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The Justin Bieber Phenomenon - Social Media on Steroids

Posted March 25, 2010 | 18:33:04 (EST)

If you don't have a tween or pre-tween in your house, keep reading. If you do - you already know.
http://www.youtube.com/watch?v=QVnLp4wkc14

Justin Bieber is arguably the biggest pop star ever launched by YouTube. Bieber's personal brand has leveraged social media to new heights...or is it lows?

The sixteen year...

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The Avatar in Us All

Posted March 15, 2010 | 13:46:57 (EST)

The best thing about the movie Avatar is the reminder -- in a pop culture way -- that each of us is plodding along on this earth in our individual avatars.

Sanskrit for "descent," "avatar" refers to an intentional journey of a deity from heaven to earth. Translated into...

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The New Face of Mobile Giving

Posted January 19, 2010 | 12:08:03 (EST)

The horrendous crisis in Haiti has spawned an outpouring of donations via mobile texting that philanthropy experts believe could have a lasting impact on the charity world.

As of Thursday, 1.14.10, the Mobile Giving Foundation reported that in 36 hours, donations made via mobile phones for Haiti had surpassed...

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Spirituality: Lifting The Veil

Posted December 28, 2009 | 18:05:30 (EST)

I am on the edge of mysteries and the veil is getting thinner and thinner. - Louis Pasteur

This is a true story.

A World War II pilot was shot down over the Pacific Ocean. He bailed out of the plane into the freezing waters in complete...

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Purity, Integrity, Inspiration: Possible in 2009 News Online?

Posted November 2, 2009 | 12:50:21 (EST)

"Amazon Tribe Finds Jet Crash Survivors"
"Reward Bus Trip Turns Deadly in China"
"Soon-to-be Graduate Deported to Gaza"
"Navy Accidentally Fires on Polish Port"
"Pirates Demand $7M for Yacht Couple"
"Sex Offenders Monitored at Halloween"
"6 Bodies Found; Convicted Rapist Sought"
"Iran Undermines...

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Digital Divine Mind

Posted September 28, 2009 | 15:57:48 (EST)

"The messages wirelessed ten years ago
have not reached some of the nearest stars."
Guglielmo Marconi

The digital world of communications is the nearest thing to heaven on earth. The smarter we get about the true nature of matter -- the smaller, faster, and more powerful...

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