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Shelley A. Lewis

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Reclaiming Our Sense of Self in a Globalized World

Posted: 06/12/11 12:10 PM ET

The word "globalization" rings in most people's ears as a signal of our advancement, the recognition of our limitless ability to create and have -- beyond measure -- anything we want.

A Delta advert on the subway reads, "A larger network makes a smaller world." So our world appears smaller, and not only does it fill us with a feeling of extended opportunity, but we assume that it is in our best interests.

But is it really in our best interests? What are the true impacts of globalization, from an ecological, economic and, more importantly, psychological perspective? In short, what is the psychological impact of globalization on our sense of self?

Helena Norberg Hodge explores this beautifully in her recently released film, "The Economics of Happiness," in which she calls for a return to localization.

"We have created a system that could not be more wasteful," Zac Goldsmith states in the introduction to the film. "You have tuna fish caught on the east coast of America, flown to Japan to be processed, shipped back to America to be sold to consumers. You have English apples picked in England, flown to South America to be waxed, flown back again to be sold to consumers."

I have read that sentence 50 times since I typed it, and I still can't get my head around it. The prominent policymakers' belief that economic growth can solve everything has created a system so wasteful and inefficient that now it seems that the only hope we have is in those grassroots organizations that a decade ago we were laughing at but that today, in a very different world, we are starting to eulogize. Goldsmith's comment, displayed for more to see, would at least give us a clearer picture of the systemic problem we are facing.

As the ecological impact is acknowledged but poorly understood, the economic impact is far clearer.

The world is bombarded with Western-style consumerism: the latest handbag, the newest car, the next-generation iPhone are now plastered on billboards from Belarus to Bangladesh. Like robots, we are programmed to purchase and follow with bated breath the next cool thing. And with that, we've created a type of globalized, homogenized beauty. Images we have learned to associate with perfection are everywhere, and although there is transitory pleasure in the promise of self-improvement that they hold, the bigger truth is that the effects from a psychological and holistic perspective are breeding intense competition and breaking down cultures.

Learning to think is what a good school is supposed to do for you -- not the rote absorption of facts but the systematic development of constructive, sound thought.

However, as Norberg Hodge rightfully states, "A set of corporations rule children, and yet the constant hankering after the latest gadget is leading them far astray from what they really seek, a feeling of deep love and true connection."

Why is it that having more seems to lead to less?

One interesting theory comes from a new study by psychologists at the University of Liege, published in Psychological Science. The scientists explore the "experience-stretching hypothesis," an idea first proposed by Daniel Gilbert, who expresses his theory in anecdotal form: A man who is given a drink of water after being lost in the Mojave Desert may at the moment rate his happiness level as 10 out of 10. Yet a year later, the same drink might induce him to feel no better than a 2.

As that relates to the aqusition of objects, the ability to enjoy over and over again the best things in life actually reduces our ability to savor those pleasures, and it is in the savoring of experience where we find our greatest satisfaction.

In our over-stimulated, have-it-all culture, we have become acquirers, not makers; we have lost touch with the very byproducts of our output, the direct result of our work, that we need to experience to keep grounded in a sense of our own identity.

Is what's required a return to localization in the truest sense of the word? Do we need a return to localization to reclaim our sense of self?

Centuries ago, in tribal cultures, enclaves of which still exist today, it was one tribe against the other tribe, especially during times of scarcity. During the capitalist era it was the individual against the corporation. In the culture of today, where the digital age beckons us into the virtual world of tomorrow and an overstimulated frenzy to keep up, it has become me against me.

Where along the way did we get so lost? And how do we reinvent a return to innocence to reclaim those essential elements of the self that are necessary to flourish in our contemporary climate, where, ironically, staying connected in our interconnected world is, in equal measure, both harder and more important than ever?

How do we stay connected to that sacred space within that allows us to stay present so that we don't miss our appointment with life?

Observing cultures who appear to have less, but in which the primary emphasis is on sense of community and not materialism, is one helpful way to get back in touch with the kind of support system that is necessary for the self to grow and be nurtured in a healthy way.

Several years ago, while working for a private foundation, I took a trip to Bangladesh, and much like the experience Norberg Hodge had in Ladakh, Tibet, I was amazed at the power, joy and resilient nature of the people. The influence of that trip on my life deserves an entire post dedicated to it, and it will have one, but the lessons I learned from the people I encountered emphasized the qualities of enrichment we all seek: deep love and true connection.

When children in particular are fast-tracked, as is common in advanced societies, it almost inevitably leads to feelings of isolation and not being good enough -- not to mention the fact that we are depriving them of the very inner resources they need to get ahead: a sense of equanimity and accomplishment.

Localizing our efforts on the relationships closest to us that give us deeper meaning beyond the homogenized, fake images of perfection that are being fed to us is extremely important in creating a blueprint for living that is fresh and relevant.

In the U.K., the Transition Towns Movement, a dynamic, community-led group that is strengthening the local economy, reducing the cost of living and preparing for a future with less oil and a changing climate, has become one of the fastest-growing schemes the U.K. has ever seen. The return to a localized sense of community is proving extremely effective in combating the deleterious effects of globalization and the digital era in which live.

New York City is in its own way encouraging local green markets that bring in fresh produce from the nearby farming areas and establishing seated areas by replacing traffic lanes with tables and chairs for people to commune, but it doesn't yet provide the atmosphere of a town square.

What if public schools opened their doors until 10 p.m. for the community and had local individuals or restaurants take turns providing low-cost, nourishing food? This would allow a gathering place for students do their homework and help each other, and for parents to come together and share ideas about what is needed in the community and how to best provide for those needs to be met.

What if bookstores were reinvented on a global scale as a place of community in the city, developing programs that encouraged creativity in children and reinvigorated a sense of the intellectual life again, as a means to deepen our connection to self and others?

In life, the power that systems have over us are only as important as the power that we yield them. Rerooting our sense of self by embracing the community in a fresh way will help lead to social healing on a global scale that feeds us from the inside out, not the outside in. And that, as we know, is the only way to go. Then, globalization carries its inherent importance without the loss of what matters most: peace of mind.

 
 
 
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Stuart1021
Author: The Seventh System (www.seventhsystem.ne
09:05 PM on 07/01/2011
One thing at work here is the mixed force of the global economy. The Western economic system has generated goods and services many of which (such as medicine) are undeniably beneficial. At the same time, the desire of businesses and their leaders to sell, sell, sell has influenced consumers away from what they really want and need to whatever the companies have to offer. Who has an internal rudder strong enough to steer them away from attractive consumer goods in the name of inner satisfaction?
It's a values question. Traditional societies relied on the wisdom of their elders to guide them through uncertainty; our society prizes youth culture. Those over 50 should recognize and act on their responsibility to remind younger people of what matters.
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CMB1969
raging moderate
05:31 PM on 06/13/2011
But yet nations and peoples have always been more interconnected than we realize. I remember going through the the Victoria and Albert Museum in London about six years ago and seeing a hall dedicated to renaissance era "cartoons"--actually, large rough paintings made in workshops in Italy on very heavy paper. When these paintings were made, they were than loaded into sailing ships to be sent to allied workshops Flanders, where they served as templates for the weaving of tapestries. There are many other examples--Venetian glassware found in ruins in Zimbabwe for example--of trade goods moving incredible distances across cultures.
02:21 PM on 06/13/2011
I love this article - especially its suggestions about public schools and bookstores.

Brilliant thoughts - but it doesn't go so far as to recognize the role of churches to grow a sense of self in localized communities, and has been doing for years. Public schools systems across the US are involved in turning their public schools into Community Education centers and have been doing so for years. A fresh foods movement is sweeping across our country.

Part of our "re-rooting our sense of self" can be to look at what many communities are already doing and acknowledge, support and grow from that basis. We aren't starting from scratch here, but neither are we going back to what we once were. By learning to value what we already have in our own backyards, we find a sense of self that is distinctive and can thrive in a world of diversity.
01:35 PM on 06/13/2011
I think this article really touches on a very important idea that needs to be addressed about today's world. Its not necessarily about the binaries of past or future, good or bad and so on. Its about once again taking back control of the environment and situations we find ourselves faced with and developing our own way of living within them that go beyond the many pressures and influences that we come across daily. Whatever shape or form this control may take - its important that individuals are thinking and using their own methodologies to build a better world. Globalization will continue, there's no doubt about that, but if we can begin to take control of our own lives and environments, such as in some of the ways this article mentions - but really the possibilities are endless, than we can at least hope to slowly guide the shape in which this globalization evades our lives.

The beauty in this article is that is encouraging thinking and discussion, alternatives and possibilities Hopefully it will help others to find their own way of taking control as well.
01:16 PM on 06/13/2011
Nice! Sometimes I wonder why more people don't think this way. I've found that by focusing in on the things I do have, rather than looking for more, I can be more present. But how often do we consider that community, connection, identity, and vitality are things to be acquired? If we thought of localization this way, a more meaningful sense of acquisition, of purpose, would emerge. Globalization tells us who we could be, then forces us to work endlessly for a pipe dream. Localization tells us who we are, and gives up an opportunity to live in resilient vibrant and naturally abundant communities. The website for The Economics of Happiness is www.theeconomicsofhappiness.org. I bought the DVD there.
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Matt Blanc
12:34 PM on 06/12/2011
"Centuries ago, in tribal cultures, enclaves of which still exist today, it was one tribe against the other tribe, especially during times of scarcity. During the capitalist era it was the individual against the corporation. In the culture of today, where the digital age beckons us into the virtual world of tomorrow and an overstimulated frenzy to keep up, it has become me against me." I disagree with this observation. Watching the "millennial" celebration on January 1, 2000, I was struck - and horrified - to see how ethnic identity had become the accepted formula for conveying nationalistic statements. From Estonia to New Zealand, the emphasis was on tribal customs, costumes, language and music. This return to a romanticized isolation seems to be growing as globalization increases. We are now clinging to a past that we only vaguely understand as a talisman against the future where we might need to create new identities. I am not a proponent of globalization as a positive force -- but it is a real one. And we need better responses, both psychological, and political, than trying to recapture an essence of our pasts that leads to division and ethnocentrism.