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Shelley Bird
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Shelley Bird is Executive Vice President, Office of the CEO, at Cardinal Health, a Fortune 19 company that improves the cost-effectiveness of healthcare. For the past seven plus years, she has been responsible for global branding, corporate marketing, digital media, public relations, community relations and government affairs.

Currently, Bird is serving as an advisor to the chairman and CEO, and as chairman of the Cardinal Health Foundation’s board of trustees. Additionally, by special appointment of the chairman and CEO, she is a consultant and strategist to the Columbus Partnership and its CEO-members on education reform and business community engagement. And she is the founding advocate of Widen the Circle, a regional effort to increase the representation of women in leadership and on corporate boards.

Ms. Bird has a Doctorate in Communication and a Master of Arts degree in Communication Management from the University of South Australia in Adelaide.

Entries by Shelley Bird

Because It's 2015

(0) Comments | Posted November 16, 2015 | 8:38 AM

When newly elected Canadian Prime Minister Justin Trudeau announced his cabinet recently, it wasn't just its gender parity or ethnic and generational diversity that made the news, but Trudeau's explanation. When asked by a reporter why a cabinet with an equal number of men and women was important...

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Open Letter to Playboy: Reinvent the Centerfold

(5) Comments | Posted October 20, 2015 | 4:28 PM

As an enthusiastic consumer of media, I assume that media owners -- whether print, broadcast, online or some combination -- must worry about the cultural relevance of their content. Or perhaps more accurately, the commercial relevance of their content. Content attracts consumers. According to marketer and author Seth Godin, "

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Who's in Charge? Most Teens Don't Care

(0) Comments | Posted August 11, 2015 | 4:52 PM

Ask any teenager who's the more effective leader, a man or a woman, and the majority says both. This is the finding of a recent study out of Harvard on Teens and Leadership. Does this finding conflict with the recent study from Harvard that drew headlines such as,...

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Best Practices From the Land Down Under

(0) Comments | Posted May 29, 2015 | 4:23 PM

2015-05-24-1432508949-3739007-Change.jpg
In Australia, there's an organization of business leaders who call themselves Male Champions of Change (MCC). Made up of 25 men -- mostly CEOs and board directors, as well as the Chief of the Army -- the group is committed...
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What I Learned About Business From Making Art

(0) Comments | Posted April 9, 2015 | 4:29 PM

Making art has always been my stress relief. I can spend countless hours in my basement studio and I always feel better for it. I don't really draw or paint -- much. I'm primarily an assemblage artist. In the words of my son, that means I make things out of...

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Check Your Blind Spot When Changing Career Lanes

(0) Comments | Posted March 17, 2015 | 6:22 PM

For an experienced driver, changing lanes is a simple maneuver. But because we are so comfortable in the driver's seat, we may not always be as attentive to the rules of the road as we were when we first learned to drive. And we all know what can happen if...

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The Simple Math of Board Diversity

(0) Comments | Posted January 20, 2015 | 11:57 AM

According to a 2013 report by the Ernst & Young Corporate Governance Center, the size of corporate boards has declined over the last five years. Currently, the average board size for small-cap companies is 8.3 directors and for mid-cap the average is 9.7. Large-cap companies have slightly larger...

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A New Measure for Scaling-up

(0) Comments | Posted December 4, 2014 | 12:26 PM

Social innovation is alive and well across America. There is really no shortage of great ideas and passionate socialpreneurs working to make society a better place -- but the majority of them fail. Like many for-profit start-ups, charitable start-ups fail primarily because they, too, run out of money. But we...

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Super Majority Without the Super Power

(1) Comments | Posted November 11, 2014 | 12:36 PM

A super majority sounds like a big deal, doesn't it? For example, a super majority of two-thirds is what is needed for Congress to override a legislative veto by the President. As decision-making authority goes, that two-thirds requisite is a high bar to reach. And as a result, the situation...

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Catfights and Clichés

(0) Comments | Posted October 20, 2014 | 1:01 PM

There has been plenty written about the rivalries among women in highly competitive jobs, whether those jobs are in the boardroom, on the tennis court, in the courtroom or on the movie screen. These situations are often characterized in the media as "catfights." It's striking to me that a term...

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A Plea to the NFL

(2) Comments | Posted September 30, 2014 | 11:42 AM

The National Football League (NFL) and its commissioner Roger Goodell have become poster children for how not to handle a crisis. With Ravens running back Ray Rice suspended indefinitely for striking his now-wife in a casino elevator and knocking her unconscious, the NFL was slow to commit to revamping its...

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Tech Revolution or Gender Revolution: Which Has Had a Greater Economic Impact?

(0) Comments | Posted September 4, 2014 | 5:04 PM

The technology revolution has profoundly changed the way we live and work. How's that for stating the obvious? At the risk of channeling my grandmother, this is noteworthy for someone who grew up in the age of fax machines and VHS tapes.

A simple example of the ubiquity of...

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Balance Schmalance

(2) Comments | Posted August 1, 2014 | 11:39 AM

Ladies, let's stop kidding ourselves: Work-life balance is a fairytale. And the emerging change of nomenclature to the term work-life effectiveness feels a bit like putting lipstick on a pig. It's a futile attempt to put a more positive spin on a thorny issue. My concern with either term/phrase is...

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A Rooney Rule for Corporate Boardrooms

(0) Comments | Posted July 15, 2014 | 4:13 PM

From derogatory language to fans in blackface, the 2014 World Cup in Brazil -- and professional football, or soccer, as we know it -- has been marred by incidents of racial discrimination. Americans have been shocked and appalled at the behavior of some fans and FIFA's apparent lack of intervention....

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The Power of Cities: Boston's Plan to Close the Gender Wage Gap

(0) Comments | Posted June 13, 2014 | 1:43 PM

No question, I'm a "city girl" at heart. I grew up in Toronto and have lived in many big cities around the world from Hong Kong to Paris. I've always believed in the power of cities as centers of creativity and cultural influence. What I didn't realize was the potency...

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