Shelley Ross
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Shelley Ross is a three-time Emmy Award-winning producer who changed the landscape of morning, primetime and late night television over the course of her career. She is perhaps best known for her 17 years at ABC News where she won three Emmys, a Peabody award and other honors while she continually spiked the ratings and grew the audience with editorial decisions and unique marketing and promotion campaigns. As executive producer of Good Morning America, she came up with the idea to team Diane Sawyer with Charlie Gibson to launch true 24/7 news at ABC. At GMA , she added nearly a million viewers and greatly boosted income revenue by keeping a unique finger on the pulse of the public and creating big newsmaking events. She was the first ever to broadcast live from a battleship during wartime -- from the decks of U.S.S. Enterprise at an undisclosed location during the early months of the war on terror. She broadcast a 2-hour live special on school shootings from the White House with Bill and Hillary Clinton five weeks after Columbine. She was the first to originate a live tv show from the Vatican, commemorating the Pope’s 25th anniversary of his leadership; from the Pentagon, one year after 9/11 to reopen the wing destroyed by the hijackers; and from the Tower of London on the 50th anniversary of the Queen’s accession to the throne. For the day to day shows, Ross super-charged the pacing, format, graphics, and music along with creating award-winning promotion and marketing campaigns. Her morning trajectory continued even after she became executive producer of PrimeTime Llve and she was credited with driving GMA within 40,000 viewers of Today.

At ABC, Ross also executive produced David Blaine’s Drowned Alive, a week-long live event in Lincoln Center which ended with the successful live 2-hour televised ABC entertainment special which in the last half hour beat the season finale of “24,” one of toughest nights of the season.

In late 2007, CBS News hired Ross as senior executive producer to relaunch CBS News’ Early Show, at which time she changed the architecture of the studio, the set, music, graphics, editorial content, pacing of the show and more. During her 23-week tenure, she increased the key demographics of the show by 22%, adding 195,000 new viewers (25-54). This, during a news cycle where every other daily network news broadcast was down year to year. CBS’ Evening News with Katie Couric, sharing the same network resources, saw a demo loss of 340,000 viewers in those same weeks.

Ross’ directing debut was in 2010: a one-hour PBS concert Special, “4TROOPS: Live From the Intrepid” for Sony Masterworks. 4TROOPS, all combat veterans of the wars in Iraq and Afghanistan, came together as performers to raise money for veterans in need and awareness of the sacrifices of all troops and their families.

On January 11, 2011, Ross launched daily Xpress, a news and pop culture blog with the dictum, “we put our name to it,” her personal note to anonymous bloggers whom she calls “anonymouses.”

Early in her career, Ross wrote sitcoms and variety shows. Three weeks into her first network television job, she booked and produced the first ever interview with Charles Manson for Tom Snyder and NBC’s Tomorrow Show. Back then, that interview more than tripled the ratings in the history of the time slot. (Average ratings were 2.2; Charles Manson interview was 6.9)

Before her television career, Ross worked as a reporter for the Miami Herald and Pompano Sun-Sentinel and Ft. Lauderdale News. At age 24, she became the youngest editor of the National Enquirer. Ross has also co-authored three editions of a medical book with a professor of clinical neurology at UCLA which The New England Journal of Medicine called “the best patient-oriented book on multiple sclerosis.” It was recently among the medical books selected for the launch of Dr. Mehmet Oz’s website, “Sharecare.”

She is also the author of a political history book, Fall From Grace: The History of Sex, Scandal and Corruption from 1702 to the Present (Ballantine 1988.) Fall From Grace has been published in South Korea, Germany and other countries around the world, including in the U.K. as Washington Babylon, which Sir Bob Geldof called “the world’s sexiest history book.” It has also received high praise from presidential historian Michael Beschloss and ABC News legend Sam Donaldson.

Shelley Ross lives in New York City and New Canaan, CT with her husband, a British- born music industry veteran.

Blog Entries by Shelley Ross

Before There Was Whitney, There Was Judy

0 Comments | Posted March 21, 2012 | 7:26 PM

March 19, 2055, Broadway: the Belasco Theater in New York and it is opening night for the previews of "I Will Always Love You," the story of the last days in the life of Whitney Houston which takes place, almost in its entirety in the Hilton Hotel suite where she...

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CBS' Gayle King Finally In Her Comfort Zone: In the White House

0 Comments | Posted January 12, 2012 | 2:10 PM

In advance of Gayle King's interview Wednesday morning with Michelle Obama, I had suggested that an interview with a first lady is a true litmus test for the strength of a new morning show anchor.

As former executive producer of ABC's Good Morning America and former senior executive producer...

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CBS: Putting the (S)Neeeews Back Into the Morning

0 Comments | Posted January 11, 2012 | 5:01 PM

As a former Senior Executive Producer of a past CBS News morning show incarnation, I write this headline with a more generous heart than may appear; I always root for news shows to thrive and headlines like this just might help trigger a surge of competitive juice that pumps ferociously...

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Why Does Gov. Tom Corbett Get a Free Pass in the Penn State Scandal?

0 Comments | Posted November 16, 2011 | 1:47 PM

Pennsylvania Governor Tom Corbett has launched one of the most fascinating CYA campaigns in memory, in public everywhere serving as a moral compass on everything from the firing of Joe Paterno ("It was the right thing to do") to the question of whether or not to fire the graduate assistant...

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Dear Mrs. (Herman) Cain: Don't Be So Sure Your Husband "Totally" Respects Women

0 Comments | Posted November 16, 2011 | 7:25 AM

Poor Gloria Cain. I'm afraid Herman Cain's wife of 43 years is about to suffer some of the indignities experienced by the women who have accused him of egregious groping and abuse of power.

There will be many who won't believe Gloria Cain's words, many who think she's only speaking...

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Bob Costas: He Put the Rock in Rock Center

0 Comments | Posted November 15, 2011 | 4:01 PM

Oh, the joy to watch a brilliant news interview, the work of a master such as Bob Costas who, like a knight out of our journalism story books, charged onto NBC's new high-tech set Monday night and delivered a low tech tour de force.... phoner!

As happens in all high...

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And Then the Candidate Said, "Oops"

0 Comments | Posted November 10, 2011 | 7:30 AM

There was a game-changing moment for one candidate in last night's Republican debate on CNBC and it wasn't Herman Cain, who must be so relieved that someone else will be the brunt of political jokes in the next news cycle.

Texas Governor Rick Perry not only shot himself in the...

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Propofol, Tina Fey and What Happens When You Can't Tell a Superstar "No"

0 Comments | Posted November 9, 2011 | 11:05 AM

How fitting that on the day that Dr. Conrad Murray was convicted of Involuntary manslaughter, the second installment of Rock Center aired, featuring yet another empty, cringe-worthy live celebrity interview by Brian Williams.

As clear as we saw that Dr. Murray could not say "no" to Michael Jackson, it is...

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Rock, Paper, Scissors: Brian Williams' New Show

0 Comments | Posted November 5, 2011 | 3:13 PM

It's difficult to be critical of Brian Williams' new primetime magazine show which debuted this week on NBC: Rock Center has stated only noble intentions in the swampy landscape of broadcast news.

The new Comcast executive team has committed two years for building what they...

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In Celebrating Steve Jobs' Life, iGrieve

0 Comments | Posted October 10, 2011 | 2:52 PM

As soon as I heard the breaking news of the death of Steve Jobs last night, I felt compelled to write a thank you note to him and bring it, along with a rose and a red apple, to his flagship store on Fifth Avenue in Manhattan.

Maybe, maybe the...

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Andy Rooney Signs Off, TV Giant's Real Memory Lane: It's Complicated

0 Comments | Posted October 4, 2011 | 11:47 AM

I, for one, will miss Andy Rooney, who at 92, is closing out a 47-year career at CBS News during which time he walked the halls with other broadcast giants such as Edward R. Murrow, Fred Friendly, Walter Cronkite, Don Hewitt, Mike Wallace and more.

He also worked along side...

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What the Tea Party -- and Everyone Else -- Missed on Gardasil®

0 Comments | Posted October 4, 2011 | 11:16 AM

Has broadcast news been subconsciously bullied, compromised by the large amount of ad dollars pharmaceutical companies have pumped into their shrinking flagship programs?

Or was it just too hard to resist focusing on another Michele Bachmann gaffe instead of the most important thing she, or just about anyone has had...

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Anderson Cooper: He's the Most Likable Element of His New Show

0 Comments | Posted September 14, 2011 | 5:47 PM

The war for the Oprah Space Begins.

Yesterday the first shot was fired around the talk show world as Warner Brothers officially entered the battle to replace Oprah.

The queen of the talk entered the arena by launching her own heir apparent, Dr. Oz under her Harpo banner.

...
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Irene Critics: Why Does News Coverage for Safety = Hype?

0 Comments | Posted August 29, 2011 | 5:23 PM

Tsunami of Sunday Morning Quarterbacks

Here they come, all the critics mocking the news coverage of Hurricane Irene, the storm that seems to have made some cynics think it was all about politics and Nielsen ratings.

I for one am grateful for every member of a "team...

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Steve Job Resigns, An Era Ends and My Heart Is Broken

0 Comments | Posted August 25, 2011 | 4:43 PM

CELEBRATING THE iGENIUS OF OUR GENERATION

The news that Steve Jobs resigned as Apple CEO, however one prepared for the inevitable, still came as a swift punch in the stomach. Especially coming on the heels of the August 10th announcement, however ephemeral, that Steve Jobs' Apple surpassed...

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ABC Will Cover Casey Anthony Without Its Checkbook

0 Comments | Posted August 3, 2011 | 12:13 PM

Life Is Good Again

The U.S. Treasury did not default. Gabby Giffords returned to Capitol Hill to cast her vote and rally her House colleagues of the importance of unity. And it looks like our grandchildren will be paying off our nation's debt. Good news breaking all around (at least...

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Strauss-Kahn Fallout: NY DA Takes Five Steps Backwards For Rape Accusers

0 Comments | Posted July 6, 2011 | 5:21 PM

Some people have all the luck and Dominique Strauss-Kahn is one of them. He's had good political fortune. He married a billionairess. Now, it turns out, the 32-year-old housekeeper who accused him of raping her while on the job in the Sofitel Hotel is looking like a terrible witness. In...

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Time for a Real Game Change: Is Halperin's Name Calling Arrogance, Immaturity or Something Else?

0 Comments | Posted June 30, 2011 | 5:48 PM

He Called the President WHAT!?

I heard it myself. Today, MSNBC's senior political analyst, Mark Halperin said President Barack Obama "acted like kind of a dick yesterday" while discussing politics on Morning Joe.

Joe Scarborough seemed genuinely in a panic over Halperin's language, as he scrunched his face...

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How Good Morning America Is "Attracting Its Largest Audience in Four Years"

0 Comments | Posted June 28, 2011 | 12:07 PM

So You Think Lady Gaga Is the Only One "Gaming the Numbers?"

This week, ABC News sent out an exciting press release on the growing success of GMA, contents of which TVNewser ran online today:

Meanwhile, #2 "Good Morning America" is attracting its largest audience in four...
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Guess Who Else Needs to Worry About Ryan Dunn's Fatal Crash?

0 Comments | Posted June 21, 2011 | 5:43 PM

A soon as Roger Ebert suffered a scorching backlash for tweeting "Friends don't let jackasses drink and drive," Facebook shut down his page over the stream of abusive comments. So it is with keen awareness of the personal risk that I add my own two cents: neither should bartenders.

We...

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