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Shelly Palmer
Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer. He is a trusted strategic advisor to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients such as Unilever, Travelers, Astra Zeneca, Ford, GE, Fox (21CF), Meredith, Viacom, Condé Nast, Clear Channel and Verizon.

Palmer is well known as Fox 5 New York's on-air tech expert and for his work on the Emmy-nominated television show, Shelly Palmer Digital Living and the host of as his nationally syndicated daily radio report on United Stations Radio Networks. He is the patented inventor of the underlying technology for Enhanced Television used by programs such as ABC’s Who Wants to Be a Millionaire and ESPN’s Monday Night Football.

An award-winning composer, producer, writer and director, Palmer has worked with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as, Meow Mix, Burger King and The City of Las Vegas.

He is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit

Entries by Shelly Palmer

Sony Hackers: 'The World Will Be Full of Fear'

(0) Comments | Posted December 22, 2014 | 10:04 AM

According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:


We will clearly show it to you at the very time and places...

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The Best Action Cams: GoPro vs. SJCAM 4000 vs. Polaroid vs. Drift Ghost vs. Garmin Virb Elite

(3) Comments | Posted December 16, 2014 | 11:14 AM

If you just want to memorialize your cab 1080 double cork, or are planning to parachute out of a capsule from the edge of space this holiday season, you're probably in the market for an action cam. GoPro is the category leader,...

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The Evolution of Demography

(0) Comments | Posted December 8, 2014 | 10:23 AM

The 2015 International CES is just around the corner. If you walk the show floors (there will be several this year) one of the first things you will notice about the devices on display is how much data they will generate. What will we do with the data?...

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Pilgrim Tech: The Hottest Tech Trends of 1620

(0) Comments | Posted December 1, 2014 | 12:43 AM

On August 15, 1620, the "Old Comers" set sail on two merchant ships: the Mayflower and the Speedwell. Sadly, the Speedwell was not up to the task and was forced to return to port about a month into its journey. My great-great-greatest-grandfather...

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Five Ways You'll Be Hacked on Cyber Monday

(2) Comments | Posted November 24, 2014 | 12:21 PM

According to a June 2014 study by the Center for Strategic and International Studies, the likely annual cost to the global economy from cybercrime could reach $575 billion. It's a big number. Here are five ways hackers will try to get you to contribute to it while you enthusiastically...

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The Internet: Public Utility or Private Enterprise?

(0) Comments | Posted November 17, 2014 | 10:05 AM

There's a page on entitled: "Net Neutrality: President Obama's Plan for a Free and Open Internet." For this article, let's use the President's nomenclature. Net Neutrality = A Free and Open Internet.

What exactly does that mean?

Common sense would tell us that a "free and open Internet"...

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CBSN: An Interactive Streaming News Network

(0) Comments | Posted November 10, 2014 | 11:31 PM

It's day one of the new world order. CBS News has created an online live/on-demand 15-hour-per-day news service targeting consumers who prefer to consume video news on connected devices:

"CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages...

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À La Carte Cable Is Almost Here

(4) Comments | Posted November 3, 2014 | 1:44 PM

In his recent blog post, "Tech Transitions, Video, and the Future," Tom Wheeler, chairman of the Federal Communications Commission (FCC), writes:

"I am asking the Commission to start a rulemaking proceeding in which we would modernize our interpretation of the term 'multichannel video programming distributor' (MVPD) so that it...
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Will Silicon Valley Buy Hollywood?

(0) Comments | Posted October 20, 2014 | 11:08 AM


There's an old saying: "Why buy the cow when you can extend your platform with the benefit of relatively low-risk milk, concentrate on exceptional user experiences, and benefit from data for free (or at marginal cost)?"

"Apple should buy Disney." Why?...

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A Conference I Would Personally Like To Attend

(0) Comments | Posted October 13, 2014 | 12:05 PM

If you wanted to, you could attend some kind of trade event every few days. There are so many. How do you choose the conferences you "must" attend?

I asked myself this question hundreds of times as we were programing our upcoming 7th Annual Media Technology Summit. Looking over...

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BeamPro: From Parlor Trick to Paradigm Shift

(0) Comments | Posted October 6, 2014 | 1:39 AM

This picture of my family was taken last week. You may notice that one of my sons looks like a talking head on a video monitor. Three weeks ago, he moved to Hong Kong. This is the story of how he attended a very important family gathering (from 8,047 miles...

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Have an iPhone 6? Apple Says, 'Bend Over'

(10) Comments | Posted September 29, 2014 | 4:22 PM

Bent iPhone

Right after the iPhone 4 was released (back in June 2010), people noticed that holding the device in a normal, natural way caused it to drop calls. I remember this well because not only was it a fact that I...

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The Third Party Data Chronicles: They Should Call It a Dun(ce) Number

(1) Comments | Posted September 22, 2014 | 10:41 AM

Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don't have enough meaningful data to build the model you...

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Apple Watch and the iPhone 6: Things to Ponder

(13) Comments | Posted September 15, 2014 | 11:19 AM

iPhone 6 and Apple Watch

The most impressive thing about Apple's iPhone 6 launch event was not the hardware, software or the company's fantastic ecosystem. It wasn't Apple Heath or even Apple Pay. It was Apple's clear and well-executed strategy.

While the...

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Data Science 101: Definitions You Need to Know

(2) Comments | Posted September 8, 2014 | 12:25 PM

Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but... information is not knowledge. The data must be wrangled and...

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My Banned Word Holiday Rant

(0) Comments | Posted September 1, 2014 | 12:13 PM

Banned Words

According to the US Department of Labor (, Labor Day (the first Monday in September) is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national...

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Change Your Password With LEET

(1) Comments | Posted August 18, 2014 | 6:39 PM

I am an advocate of strong passwords -- inconvenient, long, strong passwords.  7-1d7w!Ka was my Yahoo! password until a few hours ago.  Can you guess the phrase I based it on?  Hint ... it's written in LEET and it is a famous phrase from the 1939 movie classic, The Wizard...

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What a Difference a Week Makes: The Old 'New' Media Landscape: 21stCF, TW, T-Free, Sprint

(0) Comments | Posted August 11, 2014 | 11:08 AM

What a difference a week makes. At our Innovation Series breakfast this past week, I was planning to discuss my recent article, The "New" Media Landscape: CNBCUTWC, 21stCFTW, ATTDirecTV, T-Sprint. We sent out our pre-breakfast discussion guide just as the Twenty-First Century Fox/Time Warner and Sprint/T-Mobile deals blew...

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The "New" Media Landscape: CNBCUTWC, 21stCFTW, ATTDirecTV, T-Sprint

(0) Comments | Posted August 4, 2014 | 11:13 AM

Over the next 18 months, proposed and pending mergers and acquisitions are going to completely change the media landscape. Even if only a few of them are completed, the impact will be felt across the value chain, Hollywood will be shaken to its core and we will live in a...

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Israel's Iron Dome

(4) Comments | Posted July 28, 2014 | 12:13 PM

The politics of the conflict between Hamas and the State of Israel are well documented, and I'm sure you have already formed an opinion about who is at fault and what must be done. This article is not about any of that. It's not about right or wrong, good or...

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