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Shelly Palmer
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Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer. He is a trusted strategic advisor to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients such as Unilever, Travelers, Astra Zeneca, Ford, GE, Fox (21CF), Meredith, Viacom, Condé Nast, Clear Channel and Verizon.

Palmer is well known as Fox 5 New York's on-air tech expert and for his work on the Emmy-nominated television show, Shelly Palmer Digital Living and the host of as his nationally syndicated daily radio report on United Stations Radio Networks. He is the patented inventor of the underlying technology for Enhanced Television used by programs such as ABC’s Who Wants to Be a Millionaire and ESPN’s Monday Night Football.

An award-winning composer, producer, writer and director, Palmer has worked with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as, Meow Mix, Burger King and The City of Las Vegas.

He is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit shellypalmer.com.

Entries by Shelly Palmer

What We Can Learn From Britt McHenry

(0) Comments | Posted April 20, 2015 | 11:37 AM

We are living in an Orwellian "Big Brother" surveillance state. It's a big issue and it deserves our attention, but the government is not in the habit of publicly embarrassing people by releasing edited versions of the surveillance video it captures. That is what private security cameras are for.

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Your New Chief Growth Officer May Be a Data Mining Algorithm

(0) Comments | Posted April 13, 2015 | 9:23 AM

Most of the chief growth officers I know have been hired to unlock future organic growth potential by evolving the culture and structure of their respective organizations. Organic growth (as opposed to growth by acquisition) is especially hard for mature brands. Once your product is widely distributed and you've fought...

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Data-Driven Thinking: A Zero-Sum Game

(1) Comments | Posted April 5, 2015 | 11:12 AM

We deal with trade-offs all the time. "You can have it good, fast or cheap... pick any two." The implementation constraints for this decision tree are clear-cut and obvious. If you want it good and fast, it won't be cheap. If you want it fast and cheap, it won't be...

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What Can You Do with Data?

(0) Comments | Posted March 29, 2015 | 3:12 PM

I gave a speech about marketing and data science last week. Afterwards, one of the CMOs came up to me with panic in his eyes. He said, and I quote, "Help!"

I get it. Big Data and Data Science are overused catch phrases that can mean anything anyone wants them...

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Big Dating: It's a (Data) Science

(0) Comments | Posted March 22, 2015 | 3:58 PM

A generation ago, most young men would have considered happy hour at the Chainsaw Sisters Saloon a target-rich environment. The drinks were cheap and the place was packed. Most importantly, while the odds of "getting lucky" were low, they were nonzero. So even if she said, "You're more likely to...

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Can Machines Really Learn?

(0) Comments | Posted March 15, 2015 | 10:49 AM

In the age of data science, machine learning and pattern matching are the building blocks of competitive advantage. In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms and the machine will output a clear path to higher sales, better ROI and world...

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Are You Ready for Data Science?

(3) Comments | Posted March 10, 2015 | 9:34 PM


Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But, building the right data science team for your organization is not as easy as picking the...

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Which Came First? The Chicken or the Egg... Data Science Can Help

(0) Comments | Posted February 18, 2015 | 10:26 AM

Imagine that you are a professional observer with a magic telescope. Like ordinary telescopes, it lets you see things that are far away, but this one is attached to a magic screen, so I can use it to tell my story.

On your magic screen, you see a farm in...

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Freewheel WiFi Phone Service from Cablevision - Taking 'Voice as an App' to a New Level

(3) Comments | Posted February 8, 2015 | 11:27 PM

Earlier this week, the digerati assembled at the Gramercy Park Hotel to hear a very proud James Dolan, CEO of Cablevision Systems Corporation and Executive Chairman of The Madison Square Garden Company, gleefully announce the launch of Cablevision's Freewheel WiFi Phone Service. The event was Cablevision's first ever consumer product...

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Emperor of the Internet

(0) Comments | Posted February 2, 2015 | 10:13 AM

January 30, 2021 -- The message was everywhere. Online, on mobile, on television, on email, on everything... everywhere.

I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual...
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US Tech Policy: SOTU 2015

(0) Comments | Posted January 26, 2015 | 11:35 AM

My friends who like to discuss politics and my colleagues who like to write about politics have made it clear to me that President Obama's State of the Union Address was precisely what they expected. My Blue State friends loved it, my Red State friends hated it, and nothing I...

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Fast and Affordable Broadband for Everyone

(1) Comments | Posted January 19, 2015 | 1:35 PM

According to a White House fact sheet, President Obama has announced "steps he will discuss in the State of the Union to help more Americans, in more communities around the country, get access to fast and affordable broadband."

The fact sheet goes on to say, "High-speed, low-cost broadband...

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CES 2015 Wrap-up

(0) Comments | Posted January 12, 2015 | 2:06 PM

I loved CES this year. (The 2015 International CES®). Everything about it was interesting, awesome and inspiring, except... the traffic, the shuttle queues and the cab lines. Here's a quick, very short list of things that got my undivided attention this year.

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The 2015 International CES: What You'll See

(0) Comments | Posted December 29, 2014 | 3:12 PM

The 2015 International CES® (January 6-9, Las Vegas) is one of the world's largest trade shows. Its sheer size can be daunting... over 150,000 attendees will visit over 3,600 exhibitors covering over 2,000,000 square feet of exhibit space. Where do you start? Here's a quick overview of what to see...

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Sony Hackers: 'The World Will Be Full of Fear'

(5) Comments | Posted December 22, 2014 | 9:04 AM

According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:

Warning 

We will clearly show it to you at the very time and places...

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The Best Action Cams: GoPro vs. SJCAM 4000 vs. Polaroid vs. Drift Ghost vs. Garmin Virb Elite

(3) Comments | Posted December 16, 2014 | 10:14 AM

If you just want to memorialize your cab 1080 double cork, or are planning to parachute out of a capsule from the edge of space this holiday season, you're probably in the market for an action cam. GoPro is the category leader,...

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The Evolution of Demography

(0) Comments | Posted December 8, 2014 | 9:23 AM

The 2015 International CES is just around the corner. If you walk the show floors (there will be several this year) one of the first things you will notice about the devices on display is how much data they will generate. What will we do with the data?...

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Pilgrim Tech: The Hottest Tech Trends of 1620

(0) Comments | Posted November 30, 2014 | 11:43 PM

On August 15, 1620, the "Old Comers" set sail on two merchant ships: the Mayflower and the Speedwell. Sadly, the Speedwell was not up to the task and was forced to return to port about a month into its journey. My great-great-greatest-grandfather...

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Five Ways You'll Be Hacked on Cyber Monday

(2) Comments | Posted November 24, 2014 | 11:21 AM

According to a June 2014 study by the Center for Strategic and International Studies, the likely annual cost to the global economy from cybercrime could reach $575 billion. It's a big number. Here are five ways hackers will try to get you to contribute to it while you enthusiastically...

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The Internet: Public Utility or Private Enterprise?

(0) Comments | Posted November 17, 2014 | 9:05 AM

There's a page on whitehouse.gov entitled: "Net Neutrality: President Obama's Plan for a Free and Open Internet." For this article, let's use the President's nomenclature. Net Neutrality = A Free and Open Internet.

What exactly does that mean?

Common sense would tell us that a "free and open Internet"...

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