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Shelly Palmer
Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer. He is a trusted strategic advisor to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients such as Unilever, Travelers, Astra Zeneca, Ford, GE, Fox (21CF), Meredith, Viacom, Condé Nast, Clear Channel and Verizon.

Palmer is well known as Fox 5 New York's on-air tech expert and for his work on the Emmy-nominated television show, Shelly Palmer Digital Living and the host of as his nationally syndicated daily radio report on United Stations Radio Networks. He is the patented inventor of the underlying technology for Enhanced Television used by programs such as ABC’s Who Wants to Be a Millionaire and ESPN’s Monday Night Football.

An award-winning composer, producer, writer and director, Palmer has worked with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as, Meow Mix, Burger King and The City of Las Vegas.

He is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit

Entries by Shelly Palmer

Hillary Clinton Email - Deleted or Not?

(2) Comments | Posted September 8, 2015 | 7:33 PM


Will forensic computer technicians be able to find a Hillary Clinton email if it was deleted from her server? It's about the most popular question I get asked these days. So, for your reading pleasure, a primer on email deletion, data destruction, and...

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9 Things Every Consultant Should Know

(0) Comments | Posted June 8, 2015 | 9:05 AM

After you "take the package" and leave big corporate, you get to choose what's next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting. I've been asked out for coffee or drinks countless times this past year...

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Verizon/AOL: What to Tell Your Boss

(0) Comments | Posted May 14, 2015 | 2:03 PM

Verizon is acquiring AOL for $4.4 billion in cash. You are going to be asked about it today. Here are some probable outcomes (in no particular order). Pick the one you believe and speak with authority. Good luck.

The Party Line

Verizon is buying AOL because of its video tech...

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Data Mining Disney -- A Magical Experience

(0) Comments | Posted May 11, 2015 | 7:34 PM


"Have a magical day!" is the way Disney cast members wish you farewell. They're not kidding. The "happiest place on earth" does its best to make it so. The cast members (Disney-speak for employees) help, but Walt Disney World is well on its...

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Up Periscope: I See the Future of Video

(0) Comments | Posted May 11, 2015 | 1:44 PM


The fight over people using Periscope to watch Mayweather/Pacquiao was more interesting than the actual fight. Just for fun, I duked it out with Richard Quest on CNN. But this particular storyline misses the point. We're about 10 minutes away from...

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Living in a Trustless World

(0) Comments | Posted April 25, 2015 | 8:06 PM

Comcast's decision not to move forward with its proposed acquisition of Time Warner Cable "is a victory not only for the Justice Department, but also for providers of content and streaming services who work to bring innovative products to consumers across America and around the world," said Attorney General of...

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What We Can Learn From Britt McHenry

(0) Comments | Posted April 20, 2015 | 12:37 PM

We are living in an Orwellian "Big Brother" surveillance state. It's a big issue and it deserves our attention, but the government is not in the habit of publicly embarrassing people by releasing edited versions of the surveillance video it captures. That is what private security cameras are for.

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Your New Chief Growth Officer May Be a Data Mining Algorithm

(0) Comments | Posted April 13, 2015 | 10:23 AM

Most of the chief growth officers I know have been hired to unlock future organic growth potential by evolving the culture and structure of their respective organizations. Organic growth (as opposed to growth by acquisition) is especially hard for mature brands. Once your product is widely distributed and you've fought...

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Data-Driven Thinking: A Zero-Sum Game

(1) Comments | Posted April 5, 2015 | 12:12 PM

We deal with trade-offs all the time. "You can have it good, fast or cheap... pick any two." The implementation constraints for this decision tree are clear-cut and obvious. If you want it good and fast, it won't be cheap. If you want it fast and cheap, it won't be...

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What Can You Do with Data?

(0) Comments | Posted March 29, 2015 | 4:12 PM

I gave a speech about marketing and data science last week. Afterwards, one of the CMOs came up to me with panic in his eyes. He said, and I quote, "Help!"

I get it. Big Data and Data Science are overused catch phrases that can mean anything anyone wants them...

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Big Dating: It's a (Data) Science

(0) Comments | Posted March 22, 2015 | 4:58 PM

A generation ago, most young men would have considered happy hour at the Chainsaw Sisters Saloon a target-rich environment. The drinks were cheap and the place was packed. Most importantly, while the odds of "getting lucky" were low, they were nonzero. So even if she said, "You're more likely to...

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Can Machines Really Learn?

(0) Comments | Posted March 15, 2015 | 11:49 AM

In the age of data science, machine learning and pattern matching are the building blocks of competitive advantage. In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms and the machine will output a clear path to higher sales, better ROI and world...

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Are You Ready for Data Science?

(3) Comments | Posted March 10, 2015 | 10:34 PM

Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But, building the right data science team for your organization is not as easy as picking the...

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Which Came First? The Chicken or the Egg... Data Science Can Help

(0) Comments | Posted February 18, 2015 | 11:26 AM

Imagine that you are a professional observer with a magic telescope. Like ordinary telescopes, it lets you see things that are far away, but this one is attached to a magic screen, so I can use it to tell my story.

On your magic screen, you see a farm in...

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Freewheel WiFi Phone Service from Cablevision - Taking 'Voice as an App' to a New Level

(3) Comments | Posted February 9, 2015 | 12:27 AM

Earlier this week, the digerati assembled at the Gramercy Park Hotel to hear a very proud James Dolan, CEO of Cablevision Systems Corporation and Executive Chairman of The Madison Square Garden Company, gleefully announce the launch of Cablevision's Freewheel WiFi Phone Service. The event was Cablevision's first ever consumer product...

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Emperor of the Internet

(0) Comments | Posted February 2, 2015 | 11:13 AM

January 30, 2021 -- The message was everywhere. Online, on mobile, on television, on email, on everything... everywhere.

I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual...
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US Tech Policy: SOTU 2015

(0) Comments | Posted January 26, 2015 | 12:35 PM

My friends who like to discuss politics and my colleagues who like to write about politics have made it clear to me that President Obama's State of the Union Address was precisely what they expected. My Blue State friends loved it, my Red State friends hated it, and nothing I...

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Fast and Affordable Broadband for Everyone

(1) Comments | Posted January 19, 2015 | 2:35 PM

According to a White House fact sheet, President Obama has announced "steps he will discuss in the State of the Union to help more Americans, in more communities around the country, get access to fast and affordable broadband."

The fact sheet goes on to say, "High-speed, low-cost broadband...

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CES 2015 Wrap-up

(0) Comments | Posted January 12, 2015 | 3:06 PM

I loved CES this year. (The 2015 International CES®). Everything about it was interesting, awesome and inspiring, except... the traffic, the shuttle queues and the cab lines. Here's a quick, very short list of things that got my undivided attention this year.

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The 2015 International CES: What You'll See

(0) Comments | Posted December 29, 2014 | 4:12 PM

The 2015 International CES® (January 6-9, Las Vegas) is one of the world's largest trade shows. Its sheer size can be daunting... over 150,000 attendees will visit over 3,600 exhibitors covering over 2,000,000 square feet of exhibit space. Where do you start? Here's a quick overview of what to see...

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