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Sheri and Allan Rivlin

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How Many 'Third Parties' Will There Be In 2012?

Posted: 02/13/2012 10:00 am

Last weekend, comedian Roseanne Barr announced her candidacy for President of the United States of America. This bid is a bit more serious than the short lived candidacy of another comedian, Steven Colbert, earlier this year. Roseanne's plan is to use her celebrity to gain attention for the Green Party, before throwing her support to Jill Stein, the candidate she actually supports for the Green Party nomination which will be decided at the Green Party Convention in Baltimore in July. Roseanne's announcement will not be the last effort to capture headlines on political pages with "third party" bids in 2012 -- and we expect quite a few of them will reach the front pages as well.

The unusual pattern that emerged last year in the contest for the Republican nomination helps demonstrate how easy it has become to have a presidential campaign surge. With voters searching for alternatives, the media hungry for a new story, new online technologies facilitating communications among communities of likeminded supporters, and the Citizens United Supreme Court decision opening doors to sources of unlimited, nearly instant, infusions of campaign cash; many of the hurdles to quick campaign success have been lowered. If the remarkable pattern of monthly Republican frontrunner changes had structural reasons, then the pattern could be repeated in the general election campaign for president next fall, with potentially several minor party or independent candidates rising in the polls and at least for a few weeks onto center stage.

Voters Will Be Searching for Alternatives

Until the recent measured and perhaps ephemeral optimism, the economy has been struggling to gain any real traction and President Barack Obama is still barely breaking even in public assessments of his job performance as the Democratic standard bearer. Mitt Romney is still struggling in his negative-toned effort to secure the Republican nomination against a surging Rick Santorum. Against this backdrop no televised political conversation ends these days without the question "Do you think there will be a third party?" or the common variants: "Will Ron Paul run as a third party?" "Will there be a third party bid in the center, from the Tea Party, or from the Occupy Wall Street supporters?"

Our answer is a bold prediction: There will not be one "third party" candidate in 2012. There will be lots of minor party and independent candidates for president. Several of them may seem like a pretty big deal at least for a period of a few weeks in the long campaign cycle yet to unfold.

First a reminder about terminology: As we have noted, the term "third party" is nearly always a misnomer. There are far too many parties searching for votes in addition to the Democrats and Republicans for them all to be counted as "third" and quite often independent candidates make no effort to actually form a party. We expect it will be the numbers game that finally forces headline writers to abandon the "third party" cliché in favor of the more accurate term, "independent candidate" or as warranted, "Green Party candidate," "Libertarian Party candidate," "Socialist Party candidate," or simply, "candidate for president."

To ask if Ron Paul would run as a "third" party candidate is an insult to the Libertarian Party he represented in 1988, and to the many announced candidates for the Libertarian Party nomination in 2012 which will be decided at the Libertarian Party Convention in May. The question of whether Paul would seek the nomination he has held in the past is one we will leave to the political chatterers. But there is real value in the Libertarian Party Nomination, as well as the Green Party Nomination, and on the left, the Socialist Party USA, in the ability all have shown in gaining access to the ballots in all 50 states or at least several states. And getting on the ballot is what it's all about for independent and minor party candidates for president. There are many hurdles to for a presidential campaign to overcome, but for structural reasons, the game has changed, and many of the hurdles have been lowered.

A presidential campaign needs several things:

  1. A central rationale for voter's support
  2. Money: "the life blood of politics"
  3. The attention of the media
  4. A place in the debates
  5. Access to the ballot in as many states as possible

But the repeated surges in the contest for the Republican nomination demonstrate how most of these barriers have been lowered by structural changes to the machinery of campaigning in 2012. The first of these is lower to the degree that voters are clearly dissatisfied with the choices they have, as they clearly have been for a year with Mitt Romney as the Republican frontrunner and the cast of other hopefuls. It does not take much imagination to see voters may be disappointed with a face-off between President Obama and Romney if he wins the Republican nomination.

After the Supreme Court decision in the Citizens United case there are many ways to raise campaign money in a hurry, from a single large donation from a billionaire or corporation to fundraising online. All campaigns also now have access to the internet-based techniques pioneered in the Howard Dean campaign in 2004 and perfected in the Obama campaign in 2008 for communicating with supporters and raising money quickly through "crowd sourcing" also known as "money bombs."

The surge and bust cycle of the Republican primaries shows how much appetite the media has for the new story, so any independent campaign can expect press attention to turn their way whenever there is a lull in other news. "Why Not X?" stories will become commonplace for a few weeks until the Opposition Research surfaces from any campaigns that feel threatened by the surging independent candidate and then the press will be just as delighted to write "Here's Why Not X" stories.

There is time for this cycle to repeat several times between now and November. There could be a boomlet in the spring for one independent candidate followed by a surge for another "third party" bid in early summer, leaving time for another cycle to turn before or after the Olympics. Who will emerge as these candidates? Well we may not know their names yet. Herman Cain was not at the top of anyone's list of business leaders six months before he was leading national polls for the Republican nomination. Anyone who has run a medium sized business, commanded troops in battle, been Senator or Governor from any state, could look in the mirror and see a president.

Given the challenge of getting on state ballots, the nominations for the major minor parties are all worth getting and worth watching. The internet based AmericansElect.org has already gained access in 16 states, so it has the chance to become, at least temporarily, much more than a curiosity. This could become a vehicle for Ron Paul or former governors Buddy Roemer or Gary Johnson. But Americans Elect does not have to be the only game in town. Anyone that can raise a big pile of money can hire a whole mess of lawyers, and gain access to a few state ballots.

 

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johngary66
Accused of heresy and decided to go with that.
04:40 PM on 02/19/2012
Not one mention of Rocky Anderson of the new Justice Party or the fact he is running for President in 2012. I guess that tell s you a lot about the authors of this article. They are not well informed. Just the typical political pundits of the past. Nothing new and not much insite. One of the criteria they mention is "Attention of the media". I assume they consider themselves media yet they fail to mention most of the lame stream media is corporate owned and controlled. Rocky won't get a lot of attention from them until they are forced to do so. They fail to mention the Internet will be more important this year than ever before. While OWS has not involved themselves in the electoral process so far, I believe they will eventually be forced to. Rocky Anderson is the perfect anti-Wall Street, anti-war and pro marriage candidate for them to get behind. While getting on the ballot in many states may prove difficult, with the Internet, a state by state write in candidacy is not out of the question up until ten days before the election. What most pundits this year don't seem to get, is that there is a tremendous possibility of Super Pac money backfiring in a very big way on both the major party candidates. I'm convinced that will happen.
03:44 AM on 02/17/2012
remember in 2008 she announced her start of a Third Party, to be called 'The First Party'?

http://www.digitaljournal.com/article/260751

there's a link to the audio interview there too I think...
02:38 PM on 02/14/2012
Apparently, the New York Times is taking Jill Stein's candidacy seriously. http://thecaucus.blogs.nytimes.com/2012/02/14/five-questions-for-jill-stein-of-the-green-party/
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johngary66
Accused of heresy and decided to go with that.
01:02 PM on 02/14/2012
Why is it that Huff-Post totally ignores the candidacy of Rocky Anderson of the Justice Party? Do you have a deal with Obama to ignor anyone who might actually beat him? He has been interviewed by almost every other left leaning news organization or blog except Huff-Post. You are quickly losing your relevancy. I will be reminding people when he emerges as the most credible candidate to beat Obama about your obstinence in reporting on his candidacy in the early days. I don't have your predictor badge for nothing.
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HUFFPOST SUPER USER
ABACADABRA RABBIT
11:43 PM on 02/16/2012
Rocky should have joined the Green Party. The Justice party is not even a party in many states...
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johngary66
Accused of heresy and decided to go with that.
02:17 AM on 02/17/2012
I think Rocky did the right thing by starting fresh. I really like Roseann Barr but her running for the Green Party nomination, even as a place holder, I think takes credibility away from the Green Party in the minds of to many people. Al Franken had problems here in Minnesota with many people not taking him seriously for a long time because he was a comedian. I think eventually Rocky will get more publicity and coverage doing it this way.
12:55 PM on 02/14/2012
Roseanne Barr??? Really...if the Green Party wants to be taken seriously, using her as the spokesperson is NOT the way to do it. Voting for her or a party run by her would be flushing my vote down the crapper.
nothingchanges
too soon old, too late smart
02:55 PM on 02/13/2012
I am hopeful, but doubtful that a viable "third party" (or more) will make a dent in the two party monopoly game of corruption that it has evolved into.

When both major parties, get their campaign money, from the same source (corporate interests, and the very very wealthy), then what?

Some people still believe that professional wrestling is a legitimate sport. Most of us know the truth.

The "squared circle" is just a stage, and all the participants are merely players in a melodrama. They hurl their insults, and their body's, and when the show is over, they all go to the same bar and laugh about how gullible their audience is.

I fear our Political arena has become a lot like professional wrestling. It's all a show, to placate the masses, and when the day is done, our political representatives go to the bar, and laugh at how gullible we voters have become.

As far as I am concerned, campaign finance, as practiced in the US today, is nothing less than state sanctioned legalized bribery.

With that as it's background, how can a Government elected by such a process be anything BUT corrupt.
Jay Haney
My nuclear family imploded when I was 18. I've bee
02:29 PM on 02/13/2012
It is an interesting angle to consider, as I am certain the dissatisfaction with the GOP nominees alone will push a growth in third party candidates. Of one thing, I am certain: it's going to be a very weird election year.
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HUFFPOST SUPER USER
ABACADABRA RABBIT
11:45 PM on 02/16/2012
agreed!
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johngary66
Accused of heresy and decided to go with that.
02:28 AM on 02/17/2012
Americans Select is funded and it's leadership comes mostly from Wall Street so I think they will put up a more moderate Republican. I also think Ron Paul will run as the Liberetarian Party candidate. At his age this is his last shot. I think with 24/7 dirty negative adds blasting the airwaves it won't take long for people to get fed up with both the Democrats and Republicans. In a race with many candidates the odds grow in favor of someone like Rocky Anderson. He managed to get re-elected as a Democrat who was pro gay rights, including gay marriage and anti-war, including the war on drugs in a very red state. That says a lot about how respected he was. He has my vote and campaign contribution. Just not being owned by Wall Street is going to help the 3rd party candidates this year.
Jay Haney
My nuclear family imploded when I was 18. I've bee
07:04 PM on 02/17/2012
Having the right credentials helps but is hardly enough. Leaving aside the money thing (I LOVE bringing up the Meg Whitman debacle in Cali whenever anybody pops that line), you have to form solid alliances with a cross section of voter blocs that will give you enough to win. The problem is that a good many of these may have little to do with each other. They may even be at each other's throats. No disrespect to your Rocky Anderson, but this year, he stands a better chance working for 2016 when El Presidente is out of the picture and the Oval Office is up for grabs. If he's smart, he'll use the next four years to build his campaign.
12:36 PM on 02/13/2012
I support a third party or parties alternative to the two major parties, but, despite the upbeat assessment above, I do not see the prospects to be very good this election cycle or for the foreseeable future. The ballot access laws are just too high a hurtle. Only a billionaire like Perot could really navigate the terrain. I also think on handful of politicians and personalities have the star power to attraction media attention. Ron Paul, Donald Trump, and Michael Bloomberg are probably the only people this election cycle who even can think about a third party run and they all have more or less ruled it out.
09:45 AM on 02/14/2012
LESS!
11:59 AM on 02/14/2012
Don't forget Gary Johnson. He's been getting a lot more pres since he switched to seeking the LP nomination.