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Shira Lazar
Shira Lazar (@shiralazar) is the Host and Executive Producer of the weekly live interactive show and 24/7 news hub, "What's Trending." She is also the Host and Creator of YouTube’s, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to Follow on Twitter,” Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy’s Fashion’s Night Out, among many others. Lazar is a Webby Awards Honoree and IAWTV Winner for Best Web Series Live Host. A digital trailblazer, Shira has been called the "Katie Couric of the Web" and speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Lazar’s weekly posts covering the intersection of business and social media on

Entries by Shira Lazar

Cards Against Harassment For All Those Sexist Jerks Out There!

(0) Comments | Posted July 23, 2014 | 3:32 PM

The Cards Against Harassment YouTube channel has figured out a creative new way to put loudmouth guys in their place. What would YOUR card say?

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Meet 19-Year Old Vine Star Behind 'Shopping While Black''

(1) Comments | Posted July 23, 2014 | 2:52 PM

Vine user Rashid Polo posted a Vine that pulled millions of views overnight. We spoke to him about being a new Vine star, and the important message of his videos.

He never imagined that his videos would get that much attention. "It's overwhelming," Polo tells us. "But I appreciate the support and am happy that my videos are out there and that I got to shed a light on a sensitive topic."

When he made the first Vine, he only had 5 followers and did it just to get the store clerk back for following him around the store. He then made this one and woke up the next morning with millions of views all over the Internet.

He's received all different kinds of reactions. "You always have people who try to pick out the negative parts and try to make it something it's not," he told us. "It's a 6 second Vine clip to show people that shopping while black is real and happens every day."

People on the Internet also claimed that he was discriminated against because he was a teenager and not because of the color of his skin. "You can't think that just because someone is a teenager, that they're going to steal," Polo said. "I know people who get caught shoplifting in their 30s and 40s. You never know shoplifters just by looking at them. They don't have a face, race or age."

He hopes that his Vine will inspire others to speak up if they feel like something is not right. "Always voice your opinion," he told us. "You never know where it's going to take you or what's going to...

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George Takei Chats About The Next Generation of Archie Comics

(0) Comments | Posted July 21, 2014 | 11:22 AM

We (accidentally) broke the news to George Takei that Archie died, protecting
George's comic book pal Kevin Keller.

Although he was saddened to hear the news, he looked on the bright side and said, "the next generation is coming and Kevin Keller is out and happy and that's the new generation, so I guess they're handing the torch over to the new generation where being gay isn't a big thing."

George also had some poignant things to say about changes in media and people's way of thinking in 2014.

"Media, or in this case comics, are influenced by the changes that are happening in society," Takei said. "By them embracing that, we change and more people are stopping to think 'maybe they are...

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Crying Brazilians After World Cup Semifinal Prove 'Everybody Hurts... Sometimes'

(0) Comments | Posted July 9, 2014 | 2:56 PM

The World Cup semifinal didn't go the way Brazil had hoped. The 7-1 loss to Germany is one of the worst in World Cup history, and Brazil fans couldn't hide their disappointment. Of course, any sports fan knows what it's like to deal with loss.

One thing we can all agree on: everybody hurts......

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SMOSH - Two Dudes, One Media Empire

(0) Comments | Posted July 7, 2014 | 7:11 PM

Ian and Anthony of SMOSH fought off zombies to get to our interview.

Just kidding, but they actually did compare the recent YouTube convention, VidCon to World War Z.

"We were walking up the staircase and there was a hoard of zombies, a mountain of people," SMOSH told us. "One person bit me."

They started just posting videos on their channel at 17 for fun and hanging out... and they just keep going and growing!

"We started off just the two of us and now we want it to be more of a brand of comedy and when you hear SMOSH, we want it to be stuff people know they're going to like because it's similar to stuff we've already made," the YouTube stars told us.

They come up with new ideas through random conversations or sometimes when they want to make fun of something in pop culture. Now their community has expanded beyond their over 18 million subscriber YouTube channel, to bring them huge brand deals, a popular online destination at and a gaming channel.

They envision next year's VidCon to be quite futuristic.

"There's going to be 100,000 people and we're going to walk in in gold suits and be flown in by a drone and become miniature and walk in without anyone seeing us," they joked.

What's next? While they've consistently said traditional media wasn't their thing as they grew their new media empire, they mentioned the possibility of a movie project (which fans loved). In the short term though? Their next target is a collab with Grumpy...

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VidCon 2014- The Year Big Networks And Brands Said Yes To YouTube

(0) Comments | Posted July 2, 2014 | 5:10 PM

YouTube star and Maker Studios co-founder Shay Carl has been to VidCon every year, but 2014 has definitely been the game changer for him and his company.

"It just gets bigger and better every year," Carl told us. "This has been a great year for me. I had a sweet meeting with Facebook and they're like showing me all these analytics and best practices, so I feel like as a creator this has been the best VidCon for me."

Aside from an upcoming book he announced and continuing to engage with more fans on the platform, he spoke about the recent trend of YouTube network acquisitions including Maker's recent sell to Disney for $450 million.

"People are really taking this seriously," the YouTuber told us. "This is a new way to entertain, connect and communicate with people around the world and you don't have to do the traditional thing anymore, you can create things that you like and get it in front of millions of people's...

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Fake Your Way Through Adulthood With YouTube Star Grace Helbig

(0) Comments | Posted July 1, 2014 | 4:59 PM

Between launching her YouTube channel (ItsGrace), starring in her first movie (Camp Takota) and coming out with a book (Grace's Guide), this has been a whirlwind of a year for her.

ItsGrace, her YouTube channel, was launched this year and in less than a month gained over 1 million subscribers.

"I have a hard time asking people for help," Helbig told us. "So when the channel was launched, a lot of my YouTube friends and people in the community just voluntarily supported it and talked about it and shared it with their community... and it was great."

Check out her new book called "Grace's Guide -- The Art Of Pretending To Be A Grown Up," which is a tongue-in-cheek self help guide.

"It's loosely inspired by the tutorials I've done on ItsGrace," the YouTuber told us. "It's a guide to faking your way through...

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My Drunk Kitchen Star Brings Comedy To New Self Help Parody Book

(0) Comments | Posted June 30, 2014 | 2:36 PM

My Drunk Kitchen star, Hannah Hart joined us live at VidCon 2014 to chat about engaging her community off of YouTube.

Her new book, "My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut ", which is currently available for pre-order and comes out in August is a self help parody.

"It's all just one big wild ride. I'm so grateful that the community that's been built around this cooking show is made up of people that are likeminded about the things that matter," Hart told...

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How Tyler Oakley Gained 3 Million YouTube Subs in One Year | Vidcon 2014

(0) Comments | Posted June 30, 2014 | 2:17 PM

"Last year at VidCon, I had normal hair and didn't have a million subscribers," Oakley told us. "This year, I have 4.5 million. It's been a whirlwind."

He raised so much money for the Trevor Project and was so happy to be a part of it, but wanted to give thanks to his fans.

"You guys are incredible," he told his fans. "I couldn't have done it without the people in this room."

As a former intern, he cares a lot about the cause.

"To have a moment with them and to be able to go up on stage and say an actual thank you to my people for being a part of that was...

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The Farrelly Brothers Give Us An Exclusive Behind The Scenes Look At 'Dumb And Dumber To'

(0) Comments | Posted June 19, 2014 | 9:38 PM

If you're as excited as we are for the November release of "Dumb and Dumber To," you're going to want to check out our exclusive interview with the Farrelly Brothers, the masterminds behind the sequel to the 1994 hit comedy, "Dumb and Dumber."

The brothers told us their favorite part of making a movie is putting the music in at the end, so it's only fitting that we caught up with them at Bonnaroo.

"We weren't going to make it without Jim Carrey," the Farrelly Brothers admitted when asked what took them so long to come out with the sequel. "We didn't want to make it unless it was as good as the first, and the first was really good, so we really had to work our asses off." It took them 2-3 years just to write the script.

The trailer, which was released earlier in the month, has gone viral with over 15 million views!

The brothers aren't stopping either. They gave us the inside scoop as to what else they have up their sleeves... and let's just say it starts with "There's Something About" and ends with "Mary." Yes, you heard the right! Only this time, they may be turning it into a Broadway show. Stay tuned for more details on...

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Bonnaroo Music Festival: Outrageous and Go-To Fashion and Styles

(0) Comments | Posted June 15, 2014 | 9:00 PM

With the help of YouTube star Glozell and makeup guru Kandee Johnson, we searched all around Bonnaroo to find the craziest outfits we could-- and get tips to spruce up your own attire at any music festival.

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World Cup 2014: How Much Do Americans Know?

(0) Comments | Posted June 13, 2014 | 12:05 PM

The 2014 FIFA World Cup has begun, and we wanted to find out just how much Americans actually know about soccer (football). The results? Well, they're hilarious.

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Makeup Tips To Help You Survive Any Summer Music Festival!

(0) Comments | Posted June 11, 2014 | 7:20 PM

Day 2 of our #Escape2Roo road trip and YouTube star/makeup guru Kandee Johnson is giving us all makeups tips to rock out any any music festival this summer.

The beauty tips:

1. Mix sunscreen & foundation- take care of your skin while you're out in the heat and sun all day.
2. Concealer FTW! - a triangle shape below the eyes helps brighten the entire area.
3. Double duty- pink lipstick can also be used as blush.
4. Go easy on the eye makeup- it gets hots and you don't want any dripping and melting on your face.
5. Keep it light & shimmery- you're not on the red carpet. It's an outdoor festival people!
6. Apply lipliner as lipstick for a night time look that's long lasting...

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Bill Nye on Space: We Have To Go Back!

(0) Comments | Posted June 11, 2014 | 3:40 PM

Bill Nye walked the blue carpet at Samsung's Hope for Children Gala and talked with us about his support for The Planetary Society, the importance of advancing space exploration, and his friendship with Neil deGrasse Tyson. Tweet us @WhatsTrending with your #Hope4Children.

Follow us 24/7 at...

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Carrie Underwood Dishes On Her #Hope4Children

(0) Comments | Posted June 11, 2014 | 3:29 PM

Carrie Underwood is a role model for all small town dreamers.

Before her big performance at last night's Samsung #Hope4Children event, she dropped by the blue carpet to discuss her foundation, American Idol and country music.

Her organization, the Checotah Animal, Town, and School Foundation (C.A.T.S.), helps to improve Underwood's hometown of Checotah, Oklahoma.

"I owe so much to my town and the people," Underwood told us. "It's been great to give the town things like musical instruments and computer labs and I look forward to what we're going to do in the future."

When asked what her hope for children is, she said, "It's so important for them to know that they can do anything. You look at some of the people that are getting honored tonight and they're strong people who defy odds. Some came from a small town like me. Really anything is possible."

For more check us out at...

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Join Carrie Underwood, Jessica Alba Tonight and Share Your #Hope4Children

(0) Comments | Posted June 10, 2014 | 1:57 PM

For the 3rd year in a row, What's Trending has partnered with Hope For Children to broadcast live from their annual charity gala, Hope for Children. This year, Sherri Shepherd is back as the host of the evening with Carrie Underwood performing. A ton of other charitable celebs will be...

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Levar Burton's New Reading Rainbow Kickstarter Perks and Stretch Goals!

(0) Comments | Posted June 9, 2014 | 12:52 PM

The "Reading Rainbow" Kickstarter reached it's one million dollar goal on its FIRST DAY!

When we asked Levar what has been some of the most surprising reactions, Levar responded saying, "The most surprising reaction has been my own. Everyday I wake up and it's like Christmas morning and I know that we now have the resources to really advance the Reading Rainbow mission forward and continue to make a difference to the lives of children and hopefully for generations to come."

Levar also expressed that he feels strongly about not only teaching our children how to read, but also making sure they develop a love for reading.

"At the end of the day, America really cares about literacy and how we educate our children," Levar said.

The actor also revealed that there may be some Reading Rainbow remixes coming your way soon as well as more perks involved his celeb friends and fellow Star Trek stars. Get excited!

For more What's Trending original videos subscribe to us at...

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The Ultimate Recap To Prep For Orange Is The New Black Season 2

(0) Comments | Posted June 5, 2014 | 12:52 PM

Forgot some of the drama that went down behind bars in Season 1 of "Orange Is The New Black?" Don't worry, we've got you covered!

With Netflix's Season 2 release only 2 days away , we thought we'd catch you up to speed. In under 5 minutes, our host, Shira Lazar, takes you behind the scenes and introduces you to all the characters so that you'll be ready for all the excitement that Season 2 will bring.

We don't know about you, but we know how we're spending our Friday night...

Check out the Season 2 release of "Orange Is The New Black" on Friday June...

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Kingsley and The New Trend of YouTube Stars Launching Podcasts

(0) Comments | Posted June 3, 2014 | 12:33 PM

Kingsley stopped by our studio at YouTube Space LA to give his opinion on the trends and talk about his podcast, his YouTube channel, and more.

He also hinted at a retirement from vlogging in December and what the future holds for his empire, including his podcast and his writing.

Kingsley has jumped into the podcast space alongside a few other YouTube stars (Shane Dawson, Rhett and Link, Toby Turner) who are finding success in bringing their fans off the platform to find new forms of monetization. In terms of his podcast vs. vlogging he says, "There's only so much you can say when it's just you," and his show 'Overexposed' allows him to connect in a longer form arena and even become a host/interviewer himself bringing his own friends and stars- including Tyler Oakley- on the show.

He's also obsessed with ratchet stories. "People are so stupid and they deserve to be discussed," he laughs.

While fans continue to love his vlogging format that made him popular, he says he will be done making videos eventually, which was never his goal. He went to school for journalism but now feels he'd want to write comedy. He doesn't want to "vlog" in the traditional sense anymore.

"At the end of December, I will no longer be sitting there talking," he says. He does, however, want to use his platform for more comedy writing and to possibly launch a scripted series on his...

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YouTube Star Meghan Tonjes Wins Performance Slot At Bonnaroo

(0) Comments | Posted June 3, 2014 | 12:13 PM

Meghan Tonjes will be joining YouTube stars Chester See, GloZell, King Bach, and Kandee Johnson as a performer on stage at Bonnaroo this summer with What's Trending and Ford!

The Los Angeles-based singer-songwriter competed against four other finalists in our #Escape2Roo music competition performing her original song 'Affected' live, which ultimately won over viewers and the judges top pick.

A Michigan native, Tonjes has been on YouTube for over eight years, and uploaded her first video after playing guitar for only seven months. Now, her videos have amassed over 15 million views and she's been featured on The Ellen Degeneres Show, both for her music and involvement in the "It Gets Better" anti-bullying campaign. Some of her most popular videos are in her "Request Tuesday" series, where she's performed covers as varied as Adele's "Rolling In The Deep" and Nirvana's "Smells Like Teen Spirit."

Tonjes recently made news after posting a video responding to Instagram who had taken her butt selfie down, saying that it was offensive due to the sites nudity rules. The original photo captioned "booty appreciation #honormycurves #effyourbeautystandards" has since been restored by the photo sharing platform who did issue her an apology. Besides being a talented singer and performer, the incident has now taken on a life of its own empowering women everywhere to join the #bootyrevolution.

Don't forget to follow our coverage and road trip to Bonnaroo on Twitter with the #escape2roo and right...

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