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Shira Lazar
Shira Lazar (@shiralazar) is the Host and Executive Producer of the weekly live interactive show and 24/7 news hub, "What's Trending." She is also the Host and Creator of YouTube’s, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to Follow on Twitter,” Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy’s Fashion’s Night Out, among many others. Lazar is a Webby Awards Honoree and IAWTV Winner for Best Web Series Live Host. A digital trailblazer, Shira has been called the "Katie Couric of the Web" and speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Lazar’s weekly posts covering the intersection of business and social media on

Entries by Shira Lazar

Online Stars Are Challenging You to Win Tickets to Super Bowl 50

(0) Comments | Posted September 30, 2015 | 1:15 PM


How does a deluxe trip to the Super Bowl with three of your friends sound? Thanks to Courtyard Marriott and social media stars Brodie Smith, Cody Johns and Rachel Ballinger, you might just get that chance.


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EXCLUSIVE: Vine Star Marcus Johns Is Releasing a Hobo Train-Hopping Documentary

(0) Comments | Posted September 28, 2015 | 11:30 AM

Marcus Johns was all about taking new journeys and really connecting with his fans as he joined the What's Trending Podcast this week.

The Vine star, talked about how he hit a million followers in his first three months, but emphasized that it was important to focus on content rather than numbers. "I think individual creativity is the most important thing for creators. You don't want to be just regurgitating a trend or a clip."

He also dished a bit about what it's like living in the Hollywood 1600 Vine apartment building with other top Vine stars, reacted to recent trends like #PizzaRat and rainbow-colored Doritos, and talked about his favorite fan interactions.

"I feel like a lot of fans - and I don't even like calling them fans - they're like 'Oh my god, he probably doesn't have time to talk to me, he probably doesn't care about me.' I wish with every fan interaction I could talk with them and know who they are and why they watch my Vines."

His latest big adventure, which he shared for the first time on our podcast, was a new documentary that he made with his friends about riding freight trains and living the life of a hobo for a month.

"There's been this budding renaissance of train hoppers, and it sounds crazy, but I really wanted to do this. I was like, 'I want to do this, I want to view the country I've lived in my whole life and see things that you'll never ever get to see unless you're on a freight train.'"

Listen to the full podcast on iTunes and

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Is Vine Star Lele Pons the Next Sofia Vergara?

(0) Comments | Posted September 12, 2015 | 6:39 PM

For this week's podcast, Vine personality Lele Pons had a lively conversation with What's Trending on her sudden rise to fame by age 19, which recently landed her on Vanity Fair's "New Establishment" list alongside Elon Musk, Mark Zukerberg and Amy Schumer.

The Venezuelan star, who recently relocated from Miami to LA, explained that she is both appealing and intimidating to some because of her habit of being upfront with people.

"I am someone that is very hard to handle," she said. "I'm very picante, intense. ... Sometimes I'm very outgoing and spontaneous and super hyper. Latinas, we love to touch each other, like cuddle. That's why a lot of people are intimidated."

She also told us about a new book that's coming out about how to survive high school, her plans to start a YouTube channel and why she wants to be the next Sofia Vergara.

"People tell me all the time when they meet me, in comedy, they say 'You have that type like Sofia Vergara, you can be like her.' She's beautiful, but she can be ugly too, she can make ugly faces, she doesn't care. She's very outgoing."

You can listen to the full podcast on Soundcloud or download it on...

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Miss America Tackles The Question: Which Is More American?

(0) Comments | Posted September 9, 2015 | 12:55 PM

The Miss America pageant is coming up on Sunday, and we got the chance to hang out with the current Miss America Kira Kazantsev before she passes on her tiara to the winner for 2016.

During her visit, she was nice enough to watch some viral videos with us and play a few rounds of "Which is More American?" Hot dog pizza or KFC's Double Down? People deep-frying turkeys for Thanksgiving, or people not observing fireworks safety rules on the Fourth of July? Mr. T horribly singing "Take Me Out to the Ballgame" or R. Kelly's groovy rendition of the National Anthem?

Quite a challenge, we know, but Miss America didn't win her crown without knowing how to tackle important questions.

Make sure you tune in to the Miss America 2016 competition, live on September 13 on ABC!

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How to Deal With Trolls on YouTube and Vine

(0) Comments | Posted September 1, 2015 | 2:24 PM

Singer/songwriter Meghan Tonjes has been in the spotlight a lot lately, so she had plenty to talk about on the latest episode of the What's Trending Podcast.

Fresh from the controversy over family vloggers Sam and Nia getting kicked out of Vlogger Fair, Meghan explained how she wound...

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The Secret to Ridiculous Humor With YouTube Parody Star Bart Baker

(0) Comments | Posted August 17, 2015 | 5:00 PM

YouTube Parody king Bart Baker joined "The What's Trending Podcast," to discuss his obsession with Glidr's and how his career making music video parodies took off.

"Parodies are something that aren't ever going to go away, because a lot of formats get overplayed and people get sick of it," Bart said. "Even pranks - everyone does pranks now, it's overplayed. But it's very hard to mimic what we do, because the production's insane. [...] Maker really puts a lot into it, and it shows. [...] I don't think it will ever stop, because there's always the next stupid pop song to make fun of."

The podcast was streamed live on FireTalk, with viewers sending their questions to Bart and the rest of the team via the chat room - crucial topics such as "does Bart have multiple hats and muscle shirts, or just the one" and "what is his favorite parody."

"It's always hard [to choose], but I still have to say 'What About Love' is one of my favorite parodies I've done," he said. "I think it's the stupid dancing choreography we had to get down."

His advice on how to pull off nonsensical humor? "Be very very comfortable in front of a camera, and just totally let your mind wander and say whatever comes out."

He also discussed his involvement with Fuck Cancer and his current online fundraiser on where fans can enter to win a cameo in one of his upcoming parodies while donating money to the cause. He mentioned how much the disease has impacted people in his own life including his mother who survived breast cancer when he was a child.

You can also download our podcast on iTunes and listen to it on

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Why You'll Want to Watch the Fantastical Digital Series Oscar's Hotel

(1) Comments | Posted August 5, 2015 | 11:06 AM

The viral short film "Oscar's Hotel" from KickThePJ is becoming a fully-fledged series called "Oscar's Hotel for Fantastical Creatures," and this year at VidCon, we got insider details on how the project came together.

Creator PJ Liguori aka KickThePJ, along with Chris Kendall and Mitchell Davis, joined us in the Canon Lounge to talk about the evolution of the series.

"When me and my team came up with the concept for the short film, I think I could always see it becoming a series," he said. "I could always see how the hotel could lend itself to becoming something bigger and how we could explore it more."

The team drew inspiration from music, video games and the people they like, and then collaborated with talented costume, makeup and art designers, including the Jim Henson Company, to bring the fantasy world to life.

Chris Kendall and Mitchell Davis are both bringing back their characters from the short film, and there will be cameos from the Holy Trinity of Mamrie Hart, Hannah Hart and Grace Helbig. Traditional actors like Elliot Gould, Patrick Stewart and Alfred Molina also make appearances.

You can pre-order the series at

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YouTube Star Vitaly Wants to Be Known for More Than Just Pranks

(0) Comments | Posted August 5, 2015 | 10:59 AM

The What's Trending Podcast is off to the races! In Episode 2, YouTube prankster Vitaly came by What's Trending in Hollywood to talk about his trip to Croatia for Yacht Week, the differences between Russian women and American women, the secret location of that one Hollywood apartment building where all the Vine Stars live, his upcoming movie Natural Born Pranksters, and even gives us an exclusive on his upcoming prank video.

Listen to the episode on Soundcloud and subscribe to the podcast on iTunes! We're also streaming our first five episodes LIVE on Firetalk, so if you're more visually inclined, check them...

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Gigi Gorgeous On Being a Transgender Icon

(2) Comments | Posted August 5, 2015 | 10:52 AM

It's been a big year for beauty vlogger and transgender activist Gigi Gorgeous, and she credits that to being true to herself.

"I think this year I was the most honest with myself in comparison to other years," she told us at VidCon 2015. "I was honest with what I wanted to do with my career, and I took on different roles and I did different projects that I wouldn't have necessarily been involved with before. And I think that just worked."

Gigi has 1.6 million subscribers on YouTube and has appeared on shows like Project Runway, and she uses her internet fame to bring awareness to transgender issues. She said that she still deals with discrimination and bullying, but she focuses on the positive and on being unique and original.

"At the end of the day, it's all you. You are in control of your own...

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The Ultimate Recap of Wet Hot American Summer to Prep for Netflix Series

(0) Comments | Posted July 30, 2015 | 5:46 PM

Getting excited for the Wet Hot American Summer: First Day of Camp Netflix series? Need a refresher on what happens in the movie? Only have limited time? Fear not! Here's everything you need to know -- as narrated by Samm Levine (the uncredited voice of Arty)! CAUTION: MASSIVE...
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'Mission Impossible' Recap: Get Ready for 'Rogue Nation'

(0) Comments | Posted July 30, 2015 | 4:02 PM

Mission Impossible: Rogue Nation is hitting theaters on Friday -- and you have to hand it to Tom Cruise, he may be completely bonkers, but he can really carry this franchise even when some of the films are sub-par.

The fifth film has Cruise's Ethan Hunt of the Impossible Missions Force trying to take down The Syndicate, a kind of shadowy anti-IMF. Feeling kind of vague about how he got here and who all these people are? You could binge-watch all the other Mission: Impossible films for the better part of a day -- or you could watch our handy recap that sums up the story in less than 15 minutes.

Watch Ethan and his sexy spy friends as he wears super-realistic masks, hunts down moles, battles the inventor of a super bug, breaks into the Vatican, faces off with assassins, escapes from exploding bridges, infiltrates the Kremlin, gets in a bunch of car and motorcycle chases and hangs off the ceiling by wires, a lot.

All caught up? Good -- now here's the trailer for Mission Impossible: Rogue Nation.

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Ian and Anthony on "SMOSH: The Movie" and Their Sexy Wax Figures

(0) Comments | Posted July 28, 2015 | 2:54 PM

It's been a big weekend for Smosh's Anthony Padilla and Ian Hecox, who were the first guests on our debut episode of the What's Trending Podcast and made it to the top of iTunes with their feature film debut. The YouTube superstars took some time at the Firetalk stage at Vidcon to tell us about "SMOSH: The Movie" which premiered on Friday.

Their Madame Tussauds wax figures were also unveiled on the red carpet - an honor that was requested by their legions of fans.

So which ones are hotter, the real Smosh or the wax figure Smosh?

"I'd say the wax versions of us, because they don't talk," said Anthony. "And there's some muscle definition but it's really hard, so it feels like you're really buff even though you're not."

Ian added, "I also felt my bulge, and it is also very hard."

You can buy the movie on Vimeo right now at

Listen to their full interview on the podcast here >...

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Rapper Lil Dicky Gets Freaky in Live "Lemme Freak" Performance

(1) Comments | Posted July 9, 2015 | 3:32 PM

"Normally I would take my shorts off and do it in my underwear, this chorus," Lil Dicky told the crowd during his performance of "Lemme Freak" as part of What's Trending's #AskArtists series. "But I feel way to real about it."

That was the vibe at YouTube Space LA, when we threw a private concert for Lil Dicky. We teamed up with DASH Radio and MyDiveo for the special show. But we had no idea it was going to get so... freaky.

One lucky (?) fan got the full Lil Dicky treatment. During the chorus for "Lemme Freak", Dicky gave an impromptu lap dance to a fan he pulled on stage. Like all things Dicky does, it was weird, funny and so comically over-sexual that it just turned goofy.

"Did you finish?" He asks the fan while still in her lap.
"No." She replies.
"Yeah, me neither."

Then he gave her a bouquet. Because even though he likes to get freaky, Lil Dicky is a true gentleman.

His album "Professional Rapper" debuts on July...

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Financially Responsible Rapper Lil Dicky Urges You To '$ave Dat Money

(0) Comments | Posted July 9, 2015 | 12:22 PM

Rapper Lil Dicky is living the dream -- but that doesn't mean he's going to waste money like an irresponsible person.

At the What's Trending #AskArtist event last month, Lil Dicky performed "$ave Dat Money" from his upcoming album Professional Rapper.

"I want it to sound like every other song about spending money, but when you listen to it, it's all about the various ways in which I actually end up saving money," he said. "And it's cool -- it's got Fetty Wap and Rich Homie Quan on it. That to me is the coolest thing -- that I can say 'Oh I have a song with Fetty Wap and Rich Homie Quan.' And two years ago I was working in an ad agency."

Professional Rapper debuts on July...

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Marriott's #LoveTravels Campaign Celebrates Pride and Equality Around the World

(0) Comments | Posted June 30, 2015 | 8:59 PM

What a historic time we live in! As the world celebrated Pride throughout the month of June, the United States Supreme Court deemed same sex marriage legal and the world came together to prove that #LoveWins.

During Capital Pride earlier in the month, we had the honor of being invited to Washington DC for the annual DC Pride Parade. What's Trending brought together digital stars and faces of the LGBT movement online including Miles Jai, Bria and Chrissy, RJ Aguiar and Michael Buckley to celebrate and share the message in real time through social media with their fans. Together we instagrammed, tweeted and even vlogged a same-sex wedding officiated by Ross Mathews. The result was over 4.3 million social impressions around the #LoveTravels. While it started with Pride, it will continue as a movement for other under represented groups and communities around the...

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Neon Trees Front Man Shows Pride for the LGBT Community

(0) Comments | Posted June 26, 2015 | 4:54 PM

Following their fantastic performance at YouTube Space LA for our #AskArtist series, rock band Neon Trees sat down for an interview with Shira Lazar and took some great questions from the audience on social media.

Among other topics, singer Tyler Glenn had some valuable advice for people who feel they can't be themselves and are scared to come out.

"I've been in really low spots in my life, and I think my advice would be to surround yourself with people that get you and understand you," he said.

"I'm still searching for my people sometimes, but I just think be honest with yourself, because I wasted a lot of time not being honest."

The band also talked about "songs they can't listen to," what foreign languages they'd like to speak, how they pick outfits for performances and their favorite things to do when they have time off tour.

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Four Minute Recap: 'Orange Is the New Black' Season 2

(0) Comments | Posted June 26, 2015 | 12:09 AM

What happened on the last season of Netflix's hit show Orange is the New Black? So many things! But if you don't have time to catch up before diving into season three, fear not! We're here to help. Take four minutes out of your day and learn all about Piper and the...

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Beauty Guru Ingrid Nilsen Comes out As Gay

(0) Comments | Posted June 13, 2015 | 12:55 PM

In an incredibly brave video posted this afternoon, beauty blogger Missglamorazzi came out to her 3,334,736 subscribers. Ingrid takes us through her whole story, explaining that she's known this about herself for her entire life but has just recently gotten the courage to share it with her audience. In her own words:
I'm shaking right now because this moment is real, and it's here, and I've been waiting for this a long time. So I am sitting here today because I care about you guys. You have been a part of my life for the past six years, and this is a really big part of my life. I want to sit down and talk to you and have this conversation, just like I've had this conversation with friends and people who are close to me in my life.

We're so proud of you, Ingrid. Facing the world and telling the truth about something vulnerable isn't easy for anyone, and it's especially difficult to share it with strangers. We support you 100 percent and hope that you receive the respect you deserve. Watch her full announcement

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The Ultimate Orange Is the New Black Recap to Prep You for Season 3!

(0) Comments | Posted June 10, 2015 | 12:45 PM

What happened on the last season of Netflix's hit show Orange is the New Black? So many things! But if you don't have time to catch up before diving into season 3, fear not! We're here to help. Take four minutes out of your day and learn all about Piper and the...

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YouTube Star Fights to End Revenge Porn (VIDEO)

(0) Comments | Posted June 4, 2015 | 7:25 PM

YouTube fans know Chrissy Chambers as one half of the singing duo BriaAndChrissy, whose music and comedy-themed channel has racked up an impressive 350,000 subscribers. They may also know about Chrissy's romance with her songwriting partner, Bria Kam, which the duo shares on their second channel, Our Lesbian Love.


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