After being shocked by TV footage of the earthquake in Haiti, Ritter met Charity: Water's Scott Harrison at an event. The kismet and coincidence prompted to him focus on how he could do his best to help the relief effort.
Most recently, Ritter's non-profit teamed with Valiant Watches, allowing 25 percent of the proceeds to go to Don't Hate on Haiti. From there, 100 percent of the proceeds go to Charity: Water.
"I'm sort of like a middle man that focuses just on Haiti," says Ritter.
He makes it a point to note Charity: Water's informative and inclusive process for any donator. "Every dollar that you give, they give you a geotag for your project." So those who fund can track the change that they provide.
Ritter was tired of so-called "fad causes." After all, it's estimated to take 30 years to repair the damages from the earthquake.
"It's funny how we Americans -- whatever's hot the next week -- we can turn a blind eye to what happens right in front of us. And it doesn't go away," Ritter says. "The problem's still there and until it's gone I'm going to do what I can to help out."
On the music side of things, he'll be using his upcoming All-American Rejects tour with Blink-182 to spread awareness about the non-profit's effort.
His band also has a new album out called Kids in the Street. Even though they're embracing Twitter and other forms of social media, Ritter jabs: "We're a band that started before MySpace and YouTube." With every album they release, there's a new potential marketing platform to embrace.
But he won't lie. He loves it.
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