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How Office Star Rainn Wilson Is Bringing Soul to YouTube

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Rainn Wilson, the star of the NBC comedy The Office and creator of Soul Pancake, sat down with me at SXSW to talk about how he's built his passion project SoulPancake.com into a real business with soul. Wilson describes the site as an "online community for people who want to explore life's big questions, philosophy, spirituality, and creativity."

Soul Pancake was recently given an investment from YouTube as part of their $100 million dollar fund. He shared some of their programming details (talking to rock bands about life's big questions and having a storyteller travel around the world) and what this disruption means for traditional entertainment.

Wilson also admitted to us that "every time I strangle a cat, I think about it's soul."

Check out the rest of this awesome interview here: