THE BLOG
03/14/2012 02:50 pm ET | Updated May 14, 2012

Morgan Spurlock and Hulu Announce Partnership With FremantleMedia at SXSW

Director Morgan Spurlock stopped by the Samsung Blogger Lounge at SXSW to share his thoughts on filmmaking in the digital age and to celebrate Season 2 of his Hulu series, A Day in the Life.

Describing A Day in the Life, he called it "a window into someone's life. The show is very fly-on-the-wall." The show visits people who very eclectic lives, like Richard Branson, QuestLove, and Mario Batali, and follows them around for a day.

Spurlock actually was an early adopter of using digital media to launch original programming. In 2000 (pre-Super Size Me), Spurlock had a company that was launching "television programs online to spring boarding them to film and tv, basically using it as a pilot. Just like we are doing now."

Not only did he participate in a panel at SXSW Interactive, but he was there with Hulu to announce a global TV syndication partnership with FremantleMedia. A Day in the Life will be the first original Hulu content to be taken to TV.