Shiv Singh
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Shiv Singh is Global Head of Digital for PepsiCo Beverages.

Blog Entries by Shiv Singh

Super Bowl Marketing Playbooks -- Which Will Deliver the Win?

3 Comments | Posted February 4, 2012 | 02/04/12 09:55 AM ET

With the Super Bowl this weekend, marketers across the country are putting the finishing touches on their Super Bowl advertising plans. Arguably, this is one day in the year that can not only make or break an NFL player's career but also that of a major marketer. As a result,...

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