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Shiva Rajaraman
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Shiva Rajaraman helms the consumer product team focused on discovery, consumption, and devices, helping to grow views to over 3 billion views a day. Prior to his current role, he launched several of YouTube's first advertising products and initial TV and film launches. Prior to Google, he held a variety of roles ranging from enterprise analytics to online gaming. He's most proud of selling his first startup for a buck and a bag of crackers. Shiva holds an MBA from Wharton and a BA from UC Berkeley.

Blog Entries by Shiva Rajaraman

In the Global Living Room, Every Moment Can Find an Audience

Posted June 29, 2011 | 11:21:36 (EST)

We often think of television as the true "mass media" when in actuality it's anything but: with the exception of a few worldwide events, most programs are seen by just a small percentage of the world's population. And citizens of one country rarely get access to the full programming of...

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