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Shruti Eva Saini
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Shruti received her MBA from Harvard Business School and a BA degree in Economics from Harvard College. She currently works at General Mills in Consumer Insights, having held previous positions at PBS, CBS News, & Merrill Lynch and was a feature writer, editor and on the Board of Directors of The Harbus.

Entries by Shruti Eva Saini

Digitally Present... Physically Absent?

(0) Comments | Posted July 21, 2014 | 1:47 PM

How many of your friends' cell phone numbers do you have memorized?

Can you rattle off at least three? Two? Maybe one?

Maybe not.

A few weeks ago, I was heading to my car after leaving an event and my phone died. Problematic on many levels. I was late...

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Wheel... of... Fortune? Content? Timing?

(0) Comments | Posted January 8, 2013 | 6:45 PM

With many television shows slated to air or return to their networks with a case of new episodes this month, it's an interesting exercise to reflect on two particular shows that have been around for quite some time.

Wheel of Fortune and Jeopardy.

They don't boast any flashy...

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Capitalizing on the Digital Explosion

(1) Comments | Posted December 20, 2012 | 9:09 AM

Once characterized as the Wild Wild West, the online advertising frontier is no longer an unstructured terrain with no rules. A playbook has indeed emerged and the brands that are developing targeted advertising and measuring the efficacy of their digital campaigns will be the new sheriffs.

The digital space is...

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The Night Before Black Friday: Grey Thursday

(2) Comments | Posted November 20, 2012 | 2:47 PM

The savory yet scant piece of time spent "post-feasting" on Thanksgiving Day is extremely precious. And one coveted all year long.

For many, it's a time to revel in turkey-induced food comas, to watch football, to go to the movie theatres, to watch movies at home, to lounge around...

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Color Me App-le

(2) Comments | Posted October 31, 2012 | 9:25 PM

In the short time I've had my iPhone 5 it has been form breaking. Personally and professionally, reactively and proactively, it has revolutionized how I interact, access information, and process my day.

Worth noting that my smartphone upgrade was from the BlackBerry Curve to the iPhone, so perhaps more...

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Lessons in Entrepreneurship

(0) Comments | Posted September 28, 2012 | 9:50 AM

When I was seven years old I had a lemonade stand.

A hand painted wooden sign emblazoned with, "Grand Opening! Shruti's Sweet Lemonade!" and another reading, "Only ONE dollar!" flanked the makeshift cardboard table I had set up in front of my house at the corner of our block....

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Of Lobster Tales & Cranberries

(0) Comments | Posted September 12, 2012 | 11:36 AM

After years of avoidance I finally made a real honest effort to give lobster a try this past Labor Day.

All my life I never could understand the appeal of lobster. I know, I know drenched in butter and lemon it's apparently delicious. It's not so much the taste,...

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Facebook: It's Free... But Should It Be?

(21) Comments | Posted August 29, 2012 | 4:39 PM

Facebook's iconic blue and white site has a hallmark one line descriptor that has been around since the social network's inception: "Sign up. It's free and always will be."

Many of us might not even see this gem of a statement anymore because it's on the login screen and...

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Stop Acting Like an Adult

(8) Comments | Posted August 16, 2012 | 3:25 PM

Sometimes, it helps to behave like a child.

A famous experiment on innovation proves just that. It's been replicated many times: Small groups of MBA, engineering, and graduate students are given raw spaghetti, marshmallows, minimal string and some tape. Using only these "tools" the teams are instructed to conceive...

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Let the Games Begin: Competing for Brand Loyalty

(2) Comments | Posted August 7, 2012 | 1:50 PM

Sorry, dads. Even though you might have a hand in the future success of your son or daughter, Procter and Gamble (P&G) doesn't really care.

As made evident by their recent campaign, their target love interest is still their target buyer: moms.

Blanketing NBC's coverage of the Olympics...

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In the Wake of Tragedy, How Do We Begin to Heal?

(0) Comments | Posted July 20, 2012 | 4:32 PM

As more details emerge from last night's horrific shooting in Aurora, Colorado we'll try to make sense of what happened.

But we won't be able to.

How do you even begin to make sense of the nonsensical?

In the impending days to follow we'll attribute blame and...

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An Ironic Route to Relaxation

(2) Comments | Posted July 17, 2012 | 5:02 PM

I've estimated that it takes about 20 minutes or so to walk from one end of Newbury Street to the other. And even more so during the weekend when the famous street transforms into an obstacle course as Bostonians and tourists alike come out in droves to soak up whatever...

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The Oprah Phenomenon -- Can Katie Couric Do the Same?

(8) Comments | Posted July 11, 2012 | 3:52 PM

When Oprah Winfrey announced the final run of The Oprah Show series and divulged her plan to part ways with mainstream cable to launch OWN (The Oprah Winfrey Network) I, like many women in my age demographic of 18-49, was affected. Maybe I shouldn't have been so affected considering my...

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