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Simon Higby
Simon Higby works for the advertising agency DDB Stockholm where he has won numerous awards including the DDB networks first ever Titanium lion, a Cannes Cyber Grand Prix, two Eurobest Grand Prix’s, 15 Cannes lions and the Bill Bernbach award for his work on Volkswagen and McDonalds.

He has recently returned to DDB Stockholm from a two-year stint at their sister agency DDB Copenhagen, after leading that office to their best ever result at Cannes.

He is a founder of The Fun Theory, a movement that is based on the simple idea that you can change human behavior for the better by making things fun to do. See more at
Simon is also an MBA candidate at The Berlin School of Creative Leadership.

Get in touch via twitter @simonhigby.

Entries by Simon Higby

White Pencils for Some S#%T?

(0) Comments | Posted November 7, 2013 | 11:04 AM

I was lucky enough to be a member of the D&AD white pencil jury at this years show. For me, being a proud Brit, this award is right up there with the titanium and Grand Prix lions at Cannes. They are the thickest pencils for the brightest ideas...

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Leadership, aka Advertising

(0) Comments | Posted October 25, 2013 | 3:29 PM

I see many parallels between leadership and advertising. The simple mechanics involved in both are essentially the same. Do or say something to earn the ears of your audience and then deliver your message. It is as brutally simple as that, if you break down the mechanics to their pure...

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Ad Agencies: The Perfect Start-up Incubator. Or Are They?

(0) Comments | Posted October 7, 2013 | 2:45 PM

Ad agencies are full of lateral thinkers, full of budding entrepreneurial brains. You can find all manner of genius in one place. Brilliant storytellers, great salesmen and women, risk takers, minds that can make the complicated truly simple and ambitious souls whose drive is one the most powerful natural resources...

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How One Man's Relentless Enthusiasm Inflated the Airbag at Honda

(12) Comments | Posted August 29, 2013 | 1:07 PM

As part of the Japanese leg of the Berlin School of Creative Leadership module in Asia this past May, I was privileged to meet Kobayashi San -- the inventor of the car airbag at Honda Corp.

Here was a man in his 70s with so...

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