Simon Mainwaring
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Simon Mainwaring is an award-winning branding consultant, New York Times bestselling author, influential blogger, and international speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he the founder of We First, a social branding consultancy that helps brands use social media to build community, profits and positive impact. Simon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD magazine and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First: How brands and consumers use social media to build a better world, was chosen by Amazon as one of the Top Ten Business Books for 2011 and strategy+business named it their Best Business Marketing Book for 2011. Simon tweets @simonmainwaring, blogs at simonmainwaring.com and his website is wefirstbranding.com

Blog Entries by Simon Mainwaring

What #OccupyWallStreet Must Ask of Corporations and Themselves

Posted October 12, 2011 | 13:53:00 (EST)

As the #occupywallstreet movement gains momentum, much attention in the press and across social media channels has been focused on the clarity of their demands. Yet the tragic reality is that irresponsible financial practices and social inequality have impacted almost every aspect of American life, inspiring grievances ranging...

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Capitalism's Seven Debtly Sins

Posted August 24, 2011 | 20:02:00 (EST)

Anyone watching the rollercoaster ride that has been the U.S. stock market over the last two weeks can't help but be reminded of the traumatic series of events set off by the stock market crash in 2008. As many have commentators have noted, a lot of the behaviors that got...

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Calling on the Private Sector: It's Time to Play a Role

Posted June 13, 2011 | 14:04:26 (EST)

For decades, the private sector has allowed government and philanthropies to be in charge of our social conditions. Poverty, unemployment, education and re-education, family assistance, and public health were not the responsibility of corporations. Neither was world peace, the prevention of famine and infant mortality, the stagnation of...

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10 Actions Consumers Can Take to Reinvent Capitalism

Posted June 7, 2011 | 12:00:15 (EST)

We are living in a historical era akin to the 18th century Enlightenment. That was when social philosophers threw out many former paradigms that had dominated human societies for millennia -- royalty, aristocracy and serfdom. In their place, they invented the new frameworks of human relationships, such as democracy and...

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