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Simon Mainwaring
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Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies build communities, profits and positive social impact. His book, We First, is a New York Times, Wall Street Journal and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and global management magazine strategy+business named it the Best Business Marketing Book of 2011.

Simon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London, as well as an influential blogger for Fast Company, Huffington Post, Mashable, GOOD magazine and Forbes. He was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012’ and has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Press Club, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Nextel, Gucci, Patagonia and the Bill and Melinda Gates Foundation. He was voted a Top 5 Marketing Speaker for 2012 by

Prior to founding We First, Simon was a Nike creative at Wieden & Kennedy, Portland, and Worldwide Creative Director for Motorola at Ogilvy, receiving over sixty international advertising awards. Simon blogs at and the We First website is For social branding training visit:

Entries by Simon Mainwaring

Why Story Integration Is the Key To The Impact Of A Brand's Social Purpose

(0) Comments | Posted June 11, 2014 | 1:42 PM

In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.

But aligning a brand story is no simple matter, especially since...

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Why Purpose-Driven Social Brands Will Win Marketing 3.0 [Infographic]

(1) Comments | Posted August 1, 2013 | 8:26 AM

In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line...

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Why We Need a Global Brand Initiative

(2) Comments | Posted May 6, 2013 | 1:39 PM

Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in part, a response to data from the Organization...

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In a Single Tweet, President Obama Revealed How to Become a Powerful Social Brand

(8) Comments | Posted November 13, 2012 | 7:40 AM

"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.

This tweet is notable for several reasons, not the least...

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What #OccupyWallStreet Must Ask of Corporations and Themselves

(0) Comments | Posted October 12, 2011 | 12:53 PM

As the #occupywallstreet movement gains momentum, much attention in the press and across social media channels has been focused on the clarity of their demands. Yet the tragic reality is that irresponsible financial practices and social inequality have impacted almost every aspect of American life, inspiring grievances ranging...

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Capitalism's Seven Debtly Sins

(90) Comments | Posted August 24, 2011 | 7:02 PM

Anyone watching the rollercoaster ride that has been the U.S. stock market over the last two weeks can't help but be reminded of the traumatic series of events set off by the stock market crash in 2008. As many have commentators have noted, a lot of the behaviors that got...

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Calling on the Private Sector: It's Time to Play a Role

(4) Comments | Posted June 13, 2011 | 1:04 PM

For decades, the private sector has allowed government and philanthropies to be in charge of our social conditions. Poverty, unemployment, education and re-education, family assistance, and public health were not the responsibility of corporations. Neither was world peace, the prevention of famine and infant mortality, the stagnation of...

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10 Actions Consumers Can Take to Reinvent Capitalism

(2) Comments | Posted June 7, 2011 | 11:00 AM

We are living in a historical era akin to the 18th century Enlightenment. That was when social philosophers threw out many former paradigms that had dominated human societies for millennia -- royalty, aristocracy and serfdom. In their place, they invented the new frameworks of human relationships, such as democracy and...

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