Simon Sinek teaches leaders and companies how to inspire people.

Simon is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew Why they do what they do and if everyone only
did the things that inspired them - what an amazing place the world would be.

A trained ethnographer, Simon has a life long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains
how they do it. The amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act. Simon’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an astounding array leaders and organizations, including: Microsoft, Members of Congress, GE Silicones, AOL, New York City Ballet, the Director of HIV/AIDS Policy for the US Department of Health and Human Services, 1-800-GOT-JUNK? (one of America’s fastest growing franchises). Simon also had the honor of presenting his philosophy to the Ambassadors of Bahrain and Iraq and at the Pentagon to the senior leadership of the US
Air Force.

Simon shares his optimism with all who will listen. He speaks at conventions and corporate gatherings around the globe including events organized by Forbes Magazine, American Express and PSFK, a leading trending spotting organization. He also writes and comments regularly for local and national press, including The New York Times, Wall
Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek. He is a regular contributer to The HuffingtonPost, BrandWeek, IncBizNet and makes regular guest appearances on MSNBC’s Your Business, among others.

Simon serves on the board of advisors for First 30 Days and sweetriot. Active in the not-forprofit world, Simon works with the EFE Foundation, Count Me In and serves on the Board of Directors for the Harlem School of the Arts. When not staying in hotels, Simon lives in New York where he also teaches graduate level strategic communications at Columbia University.

He is currently writing The Power of Why: Because What You Do Doesn’t Matter, to be published by Penguin Books in 2009.

Blog Entries by Simon Sinek

There Is Difference Between Direction and Directions

Posted November 9, 2009 | 03:00 AM (EST)


There is a difference between giving directions and giving direction.

Direction is the far-away destination to which you are heading and directions are the route you will take to get to get there.

As leaders and managers, we often forget the distinction.  When we want to tell someone to do...

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When the Two Parties of a Two Party System Don't Know Why They Exist

10 Comments | Posted October 14, 2009 | 06:20 PM (EST)


Republicans are completely befuddled by Obama’s “star power” and don’t seem to have a clear or effective strategy to compete. Though they are able to coordinate their messages better than Democrats, absent a leader who can clearly articulate a Republican vision for America, the only thing they can do is...

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If You Want To Be An Entrepreneur, You Have To Be Willing To Take The Bagel

4 Comments | Posted October 7, 2009 | 02:13 PM (EST)


Most Sundays throughout the year,  the New York Road Runners organizes races in Central Park. They range in distance from a mile or two to distances just shy of half-marathon length.  Though there are medals for the winners, hundreds even thousands of New Yorkers take part simply for fun or...

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How Did That Idiot Become My Boss?

4 Comments | Posted September 30, 2009 | 03:33 PM (EST)


As anyone who has every held a job can attest, at some point in one's career you will work for someone who clearly has less talent or ability than you do. On a regular basis you’ll ask yourself, “how is that guy my boss?” The answer has less to do...

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Will the Public Option Cover Barack Obama's Democrat's Disease?

10 Comments | Posted September 14, 2009 | 11:18 AM (EST)


Leadership is only part vision. The other part is the ability to communicate that vision. President Obama is failing to lead America into a new era of health care reform not for lack of vision, but because he's not talking about it properly. Worse, he's starting to sound like "just...

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How to Attract the Leaders to Rebuild our Economy

3 Comments | Posted July 6, 2009 | 03:06 PM (EST)


Offering CEOs big money to come and run companies does not guarantee great leadership. In fact, the practice may attract the wrong leaders altogether.

With banks failing, the auto-industry a mess and Steve Jobs returning to work after his secretive liver transplant, it's a good time to raise the subject...

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What Companies Can Learn from the Homeless

8 Comments | Posted May 22, 2009 | 01:29 PM (EST)


"I'm homeless. I'm hungry. I've got 6 kids. I've got AIDS. Pleas help. God bless," reads the handwritten cardboard sign sitting in front of the homeless man. Sometimes we are drawn to give and sometimes we're not. Regardless of what you may think is happening that sign he are holding...

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Why Too Many Successions Don't Succeed

Posted November 26, 2008 | 01:28 PM (EST)


There were three words missing from Bill Gates' goodbye speech when he officially left Microsoft in July of this year. They are three words he probably doesn't even realize need to be there. Three little words: "I'll be back."

After abdicating his role as the head of Microsoft to Steve...

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Divided Politics = Divided Country

Posted September 5, 2008 | 05:51 PM (EST)


In Iraq, the Sunnis and the Shiites don't get along well enough to affect any sort of functional government. America implores them to get work together for the good of their own country.

In Palestine, Hamas and Fatah hate each other. America begs them to work together so they can...

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Business Would Benefit From A New Word: To Proact

Posted August 19, 2008 | 09:23 AM (EST)


It's 11:40am. A perfect summer's day. Not too much humidity. The streets are alive with people. I'm in a taxi, trying to get through New York City traffic to Penn Station to catch my train to Washington DC, which leaves at noon. My train leaves in 20 minutes and I'm...

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We Would Benefit From A New Word: To Proact

Posted August 19, 2008 | 09:21 AM (EST)


It's 11:40am. A perfect summer's day. Not too much humidity. The streets are alive with people. I'm in a taxi, trying to get through New York City traffic to Penn Station to catch my train to Washington DC, which leaves at noon. My train leaves in 20 minutes and I'm...

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Why Small Business Dreams Die

Posted August 11, 2008 | 01:35 PM (EST)


For passion to survive it needs structure. But for structure to grow, it needs passion.

90% of all new businesses fail. And most of the companies that don't fail won't become billion dollar businesses or change the world. Why is that?

Ask those who didn't make it and the most...

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I Miss Starbucks

Posted August 8, 2008 | 03:44 PM (EST)


Want to know what's going on with Starbucks? Like so many companies that achieve such levels of success, Why the company was founded in the first place has been forgotten. The cause that drove them to change American culture has now become something much less inspiring -- now, it's all...

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Customer Loyalty: What it's All About

Posted June 1, 2008 | 06:57 PM (EST)


Driving loyalty is very different from driving repeat sales. There are always reasons people will do business with you that have nothing to do with you -- timing, price, convenience, lesser of evils and force of habit are just a few. These things can help influence an initial sale and...

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Clinton Is Right For The Rich And Obama Is Right For Everyone Else

Posted February 11, 2008 | 03:25 PM (EST)


Clinton is the perfect candidate for the rich and Obama is the perfect candidate for the masses. That would be my conclusion if I were to audit their respective campaigns as if they were brands on a shelf. From their campaign strategies to their pitches, both candidates have carved out...

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Ambition Versus Leadership

Posted January 28, 2008 | 03:47 PM (EST)


There is a difference between ambition and leadership.

This might explain why too many recent Presidential elections boiled down to the lesser of two evils. It may contribute to why Congressional approvals are so low. It factors into why too many CEOs of public companies across the...

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Imperfect Candidates for Imperfect Times

Posted January 25, 2008 | 02:48 AM (EST)


We live in broken times. Our economy is fast forwarding into recession. Our currency is no longer the "mighty" dollar. Our enemies have moved from not trusting us to attacking us and our allies are the ones that simply tolerate us. Partisan bickering is at an all time high and...

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Iraqi National Soccer Team: A Symbol of Cooperation and Optimism

Posted August 9, 2007 | 05:16 PM (EST)


On July 29 th, the Iraqi national soccer team became what any leader in Iraq has failed to be -- a symbol of cooperation and optimism. Their victory in the Asian Cup has, for a short moment, galvanized a people and reminded them of the idea that is Iraq. In...

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Improving Customer Loyalty and Profits in Today's Economy

Posted May 30, 2007 | 09:15 PM (EST)


Unless American companies dramatically change the way they do business, there will be no end to the alarming trends they are experiencing.

Since the economy went global, a flood of competition pushed American companies into the most complicated business conditions in history. In less than 30 years, so many of...

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