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S.J. Main, Ph.D.
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Summer-Joy "SJ" Main is a writer and moviemaker based in Los Angeles.

Dr. Main is Costa Rican American and was raised in Cambria, California. She studied acting and directing for the theatre at the School of TFT at the University of California, Los Angeles (UCLA) before moving behind the camera to receive an MFA in Film Directing from Columbia University’s Graduate Film Program of New York. For the past fifteen years, Main has worked with moviemakers and production companies in both New York and Los Angeles. In addition to her work in cinema production, Dr. Main recently completed a dissertation for the European Graduate School (EGS) presenting philosophy for cinema production and the role of the American Movie Producer of narrative commercial cinema.

Dr. Main is the Founder and CEO of the Latino Film Fund.

Entries by S.J. Main, Ph.D.

Latinos in Mainstream Media Are a Disappearing Act: The Latino Media Gap Crisis

(1) Comments | Posted July 21, 2014 | 2:30 PM

The mass media entertainment business is located mainly in Los Angeles, a city that comprises over 48 percent Latinos. Furthermore, 17 percent of the United States' population, or 53 million people, are Latino. However, mainstream media, including movie and television programming, fails to reflect such national diversity.

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Immigration, Nightmares in Parenting, and Middle Class Mexico on the Silver Screen at AFI

(0) Comments | Posted November 9, 2012 | 9:59 AM

2012-11-08-AFIFest.jpgThe AFI Fest wrapped up on November 8th in Hollywood. The 40th annual festival revealed itself again as one of the globe's superior events for accessing works by both veteran and emerging voices in Latino and Latin American film. AFI...

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AFI Fest Unveils New Latino Perspectives

(0) Comments | Posted November 6, 2012 | 11:52 AM

The American Film Institute's AFI Fest was first launched in 1971 and since has served Hollywood as the "longest running international film festival...bringing the best in world cinema to the film capital of the world." With Grauman's Chinese Theatre as its main...

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Director Robert Rodriguez Talks Moviemaking Outside of Hollywood: The Road Less Traveled (PHOTOS)

(8) Comments | Posted June 11, 2012 | 11:01 AM

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Moviemaker Robert Rodriguez is known for modernizing sexy-slick cinematic style, redefining a "Latino Cool," and pushing the envelope through digital innovations, as evidenced in films like El Mariachi, Sin City and From Dusk Till...

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Film's Director Matt Piedmont Unravels Satire 'Casa de mi Padre'

(8) Comments | Posted March 17, 2012 | 4:24 AM

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Matt Piedmont makes his feature directorial debut with the Will Ferrell, Diego Luna and Gael García Bernal-starrer 'Casa de mi Padre,' opening March 16th, 2012, in select theaters.

Piedmont's...

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Actor Demian Bichir Talks Hollywood, Scarlett, Oscars & Being Latino (PHOTOS)

(5) Comments | Posted February 27, 2012 | 5:41 AM

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Demián Bichir grew up playing backstage, son of two stage actors in Mexico. Demián, 48, has compiled a hefty résumé of credits to date, including roles as "Esteban Reyes" on Showtime's "Weeds" and "Fidel Castro" in 'Che' Parts...

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Navy SEALs & Latinos Headline "True to Life" Action Movie 'Act of Valor' Opening Tomorrow

(8) Comments | Posted February 23, 2012 | 5:19 AM

The Bandito Brothers' co-directing team Mike "Mouse" McCoy and Scott Waugh "go big" with action tomorrow when their patriotic film 'Act of Valor' opens wide in theatres (distributed by Relativity Media LLC). Although most of the lead actors of 'Act of Valor'...

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Writer/Director Jill Soloway Explores Latino Themes in Sundance Film 'Una Hora Por Favora'

(1) Comments | Posted January 27, 2012 | 7:14 AM

It was a historical week for Latinos in film: On Tuesday morning, Demián Bichir was announced as Oscar Nominee for Best Actor in a Leading Role for his depiction of a Latino undocumented immigrant day laborer in the film A Better Life, directed by...

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Emerging Latino Voices Get To The Point: Short Films at Sundance

(0) Comments | Posted January 24, 2012 | 6:41 AM

Sundance Film Festival has long been credited for discovering emerging voices in film. The Short Film Program is where up-and-coming filmmaking talent can present a "calling card" (less than 50 minutes) of a movie. According to Sundance:

"[Short films are] driven by innovation and experimentation...Transcend[ing] the...

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Latino-Themed Movie Starring Gina Rodriguez to Rock Sundance Film Festival: Filly Brown

(0) Comments | Posted January 20, 2012 | 6:37 AM

What does 4,042 feature films and 7,675 short films add up to? Tough competition for budding filmmakers who want to screen their movies at the Sundance Film Festival. Sundance festival programmer, Puerto Rican Shari Frilot remarks:

"Our job is to find the freshest, most original, and...

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Latino Themed Movies Take the Spotlight at Sundance Film Festival: Mosquita y Mari

(0) Comments | Posted January 19, 2012 | 10:20 AM

Aurora Guerrero won't claim she represents every Latino:

"I don't want the film industry to label me as the 'one' Chicana filmmaker and expect me to be the only voice for our communities...No, no, no!"

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It is undeniable...

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