Sandwiched in between Black Friday and Cyber Monday, this is the day that all of America is supposed to be honoring small businesses. It's our moment. We're hanging signs and putting out the displays. "Support us!" we demand to our communities. "We're small businesses!"
Years ago, I received great advice from a respected mentor who encouraged me in weeks like Thanksgiving to listen to my heart -- not my spreadsheets. I'd be lying if I said it's easy. But what I will say is that it's a skill that takes practice, and I've gotten better at it.