We know you've been doing it for years now, so why hide anymore? Instead, just tell the public what you're doing is yet another service you're providing, particularly if you concentrate on those groups that really make our lives worse.
When Roya Mahboob found out she was on Time Magazine's list of the 100 most influential people in the world she thought it was a mistake.
The end of 'The Office' is also an allegory for the real business world, as the sun begins to set on traditional bricks & mortar offices that have been the bedrock of American corporate culture for decades. As Dunder Mifflin packs its cubicles, it may be time for real businesses to take a hard look at their own, as the tradition of a Monday-to-Friday commute to the office is becoming obsolete.
With all that is available to us, what we really struggle with is what Clay Shirky calls filter failure. Where should we put our attention? After all, we are where our attention takes us.
One day the notion of the Net existing only behind a screen will seem odd, predicts BERG Cloud's Matt Webb. "To me the Internet won't stay trapped behind the glass; we'll see it flip. It'll be everywhere."
With more than 2 billion people surfing the internet, and more than $1.25 trillion rung up in on-line sales annually, your corporate website can be one of your most valuable assets. But how do you harness its true power to increase sales, move up in search and keep customers coming back?
Data for data's sake is powerless. It's only when end users are given access to the data to gain insights, see trends and make predictions that the data can actually tell a story. In this way, data becomes a bridge to knowledge.
For the past year there have been worries that the FHA might require taxpayer money to pay off lender claims for loans gone bad. But now it may be that the economy has turned around and the FHA may well do better than anyone thinks.
There has been a significant amount talk about the candidate experience for the last several years among those responsible for hiring or those who are part of the hiring process. It is an ongoing discussion that never seems to yield a very good answer but always stirs up a bit of a response and then fades quickly to black.
Your language is a huge part of your branding, and it is one of the areas where you can be most transparent and authentic with your audience. So, why are you playing safe and holding back?
Make sure you don't focus so much on the appearance of leadership that you miss the true leaders in your company. These are some qualities to look for in finding a good leader.
The Marketplace Fairness Act is supposed to level the playing field between traditional brick and mortar storefronts and online stores. A lot of online stores that were started years ago and are just now beginning to really pick up steam will be hit the hardest.
If addressing societal inequality and disenfranchisement motivates you, social entrepreneurship or working for a business with a corporate responsibility focus are worth exploring!
Currently in their eighth year, Software Advice has been recognized by Inc. Magazine as one of the fastest growing companies in the United States.
You learned about the 80/20 rule in college or early in your career. If you still adhere to it, formally or otherwise, the business you're responsible for may be suffering without your even realizing it.
Hiring the right employees for any size company can be extremely difficult and very time-consuming. Nevertheless, recruiting top workers should be a priority for every firm -- and your company should be no different.
Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.
Companies wishing to steer clear of the headline-grabbing cultural and operational issues the IRS and Bloomberg LP are now dealing with are well served to do these things.
Co-working spaces can be a genuine boon to the often lonely pursuit of one's entrepreneurial dreams.