While I have not heeded all of the pieces of advice that follow, some came instinctively, some were learned from watching other people, and plenty of insights are a consequence of plenty of mistakes.
Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear.
I sold a business for $10 million and then two years later I was dead broke because once again I forgot all about love. I squandered the love. I forgot my small successes and made them into a big failure
There's one secret to truly successful customer service that you might be overlooking.
As a career coach, I often work with people that brand products or services for an organization but have no real awareness of their personal professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals.
Content marketing is hot, with businesses everywhere implementing content marketing strategies. As a result, content curation has emerged and is becoming increasingly more popular.
Did you know that it's harder to get a seat in the c-suite than it is to become a professional sports player? The c-suite is such an elusive club that the leaders in it seem to be elusive themselves. Even the headliners like Richard Branson and Bill Gates still have an air of elusive
If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.
Employee termination is a big topic that entrepreneurs don't get to read about very often or maybe don't want to read about very often. This is a subject that many would rather avoid until the moment actually arrives.
With the advent of online business lending services like Kabbage, it's easier for small businesses to get the funding they need to get off the ground. But is it always the best option to go with an online lender?
Business credit is an area first-time business owners tend to overlook. If your business sells to other businesses or wants to get credit, it's important to ensure that your business credit information is in good standing.
Even though money is what keeps an organization alive and you and your family fed, clothed and sheltered, most people have a tough time talking about it. The term itself carries all kinds of preconceived notions and prejudices with it.
The lopsided failure rate of small businesses is a concern to every community. For our cities to recently jump in and realize this is a local issue that must be solved with "boots on the ground," reinforces that these entrepreneurs are not in this battle alone.
I have no idea if this is what it is like for other women growing companies, but I'm pretty sure their lives are just as crazy busy and full of the regular messiness of life.
Be very aware of what happens when you discuss your goals with those around you. Good, cautious advice is always welcome from those who want us to succeed, but be very careful about spending too much time with those who mock or put down your efforts to improve your situation.
For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over.
I recently had the chance to sit down with a multi-million dollar stock trader who is known by many as the Super Man of Wall Street. Stock trader and financial educator Paul Scolardi is the CEO of Super Trades.