My eyes scanned over page after page of items I would have expected to find in the kiosks of Daytona Beach, not on a website for handmade goods. I sat at my computer with my jaw on the keyboard, wondering what had just happened.
With the Where We Are Tour in full swing, it's time to admit it: I'm a self-proclaimed newbie Directioner. Yep, for real. While I'm not *that* obsessed to attribute my business growth to these lads, there's a thing or two that One Direction has taught me about being in business.
The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
It's that time of year once again, when women become obsessed with pumpkin spice lattes and men start downing amber ales in front of a campfire. Fall is fast approaching, and what better time than now to share a few more Honest Slogans?
As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it's business-related or you're just trying to establish yourself as a presence and brand online.
'Starting up isn't all rainbows and unicorns,' is just a lighthearted way of saying that starting a company is one of the most grueling, stressful and exhausting things you can possibly do -- despite the heroic images of entrepreneurship we read about in the media.
When do you work best? Is it between the hours of 9 a.m. and 5 p.m.? Or do you perhaps have the clearest head at 7 a.m. and trouble focusing in the afternoon? Is it only on Monday through Friday? Or do you sometimes struggle to think straight on Mondays, but have great ideas on Saturdays?
This only happens to large businesses, right? Wrong.
Witnessing peers and co-workers leverage technology to become successful employees and entrepreneurs, today's employees are widely creative, entrepreneurial thinkers, looking for employment opportunities where they can stretch their innovative wings within their department, work and job.
Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. As a small business owner, creating a clear-cut brand will increase the effectiveness of your company's advertising and marketing efforts.
Throughout human history, the predominant way we've built relationships is through real-time conversation. This throne is about to be taken over if it hasn't already been.
Until now, consumers have been able to use any device and access any content on the Internet on an equal basis. Those protections could all go away, depending on what the FCC decides. What the companies want, it turns out, is no rules at all -- or at least rules so weak and vague that they can't be enforced in any meaningful way.
Despite reminding myself that I was a smart, invincible, solutions-driven entrepreneur I could feel that failure was headed my way. Sales had dropped significantly and profits dried up. I found myself crying every day in the car on the way to work.
Publicity is viewed as being much more powerful than a straight advertisement, so it's worth the effort - and it doesn't cost a cent but sweat equity. Here are some other ways to generate publicity for your business.
The problem with the "own-it-all" logic is that it forces your company to develop in slow, incremental, uncertain stages. Unless something like an inheritance graced you with a bottomless pit of resources and capital that you can sit on, this simply isn't practical.
There is absolutely no reason why your business shouldn't be blogging on a regular basis. Keeping your website updated with new blog posts gives your visitors new fresh content to engage with each time the visit.
Is seems trite and perhaps overused to use the phrase "walking the talk", but truly, this phrase stands the test of time for an executive in terms of building trust with a team.