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Hobie Hobart's Comments

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8 Mistakes That Will Absolutely Kill Your Book

Commented Oct 24, 2011 at 13:16:16 in Books

“Dear Olderandwiser55, you are certainly correct regarding the use of the word "good" in this post. I was referring to the common phrase used to describe the dilemma of wanting services and products that are good, fast AND cheap. That is not always possible or desirable. Well, cheap and fast doesn't have the same ring to it.”
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Your #1 Best Marketing Tool -- Guaranteed!

Commented Sep 21, 2010 at 21:06:00 in Books

“After posting the above article I received a very nice email from Tanya Hall at the Greenleaf Group. She offered an update on their position with regard to my use of the Meg La Borde quote which was from a few years ago. As we all know the book world has changed a lot in the last couple years. Here is a portion of their response that clarifies their position today.

"Regarding our position on cover design vs/with publicity, it's really not
logical to try and place more emphasis on one over another in a blanket
statement as the importance of the cover depends on the genre."

Thanks to Tanya Hall for the input. I agree and would submit that publicity and marketing go hand-in-hand with great cover design for maximum traction and success in any genre.”