“USENET, IRC, .plan files, web-based journals and other bulletin boards have been around since the mid-1990s or earlier. Some of us were using these online social media tools from a business perspective 15 years ago. Terry Pratchett was an online pioneer 15+ years ago as an author interacting online with his audience. There were MySpace entrepreneurs. LiveJournal revolutionized blogging into a community-driven social experience 13 years ago. It's obviously possible to have 5, 7, 10, or 15+ years of social media experience.
But I agree there's also the question of how relevant and important that experience is. Those of us who were blogging and chatting 10 years ago know just how much that experience has changed over time. Social media veterans have to stay relevant as well, but those who have done so have a rare perspective on how social media has shifted over the past decade and how it will continue to change.”
“This is all well and good, but it sounds like the "HERO"es are really catering to Entitled early adopters. As much as I love Twitter, pretending that Twitter represents the majority of the population is hubris.
Also, the IT "department of no" has to deal with compliance issues such as Sarbanes Oxley, HIPAA, privacy issues about data at rest, and e-discovery issues. Simply ignoring all of those issues and stating that technology should be solely employee driven is a very naive look at corporate IT, unless the point is that enterprises should open themselves up to libel suits.
And how do the HEROes prioritize action? Is it by the action that affects the most customers or the one with the most social media pull? Does my social network make my complaint more important than a more fundamental problem that affects more customers?”