“It might be true that they don't have brand loyalty, but in the computer world Microsoft and apple are by far the two major players. Apple and microsoft windows take up 98.76% of the operating system market share (over the last 6 months). Those people selling you their old product are more than likely about to buy a new one. With that 25% brand loyalty you mentioned combined with 98.76% of the market share being microsoft or apple products, I would say it is a safe bet some of your money is going to them.
Speaking of technology, do you use google? Should probably stop. MSN or Bing? Uh oh, can't use those either. Intel processor? IBM supports equal rights. Have a baby? Don't use Gerber products. Like the convenience of Amazon? Not anymore. Maybe you prefer somewhere like Target? Find a new place.
Those are just some of the many companies in favor of equal rights. So say what you like and buy most of your products second hand, but times are changing whether you like it or not. Bigots like you won't change that fact. Maybe as even more companies come out in support of equal rights you will have to go live in a cave as you will no longer be able to buy anything. Then civilized society won't have to deal with your ignorance anymore.”