“I absolutely agree about publishers needing to live in on line communities to effectively market their books.
I think authors need to be partners with publishers in these efforts.
Maybe imprints will be the brands of the future.
Alfred Knopf actually wished that Knopf would become a brand and it still stands for excellence (and hot selling backlist like Julia Childs.)”
Fauzia Burke on Oct 20, 2009 at 21:08:08
“Hi Bruce, Knopf is a great brand for sure. I believe imprints can be the brands of the future if they publish consistently for a specific niche. More importantly if they work WITH the community to get the word out (not market at/to them).”