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hp blogger Kent Valentine's Comments

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huffingtonpost entry

Consumer is a Four-Letter Word

Commented Jan 7, 2013 at 08:05:27 in Business

“@AmericanGangster - I've been in marketing for 10 years, but I appreciate your position.

Consumer is a useful term to use from a marketing perspective, but I think it ultimately it hurts the relationship that brands have with their customers.”

Americangangster on Jan 8, 2013 at 11:54:42

“The relationship is nothing more than a solution to two people's problem.  Whether the consumer prefers to sacrifice their personal relationship with their brand for lower prices and efficiency, or vice versa is irrelevant. It's far to subjective to say that the term consumer hurts brand name when many highly successful companies, such as costco, have adapted that method. ”
huffingtonpost entry

Ice, Lycra and Nike Plus - Getting Gamification and Engagement Right

Commented Dec 27, 2012 at 06:14:38 in UK Tech

“It's the whole reason corporate gamification largely fails: too much focus on business objectives.”