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rachelnewell's Comments

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Single Women Targeted By Citibank And Honda Ads

Commented Mar 13, 2013 at 13:00:58 in Women

“Society has long been fascinated by single women - in 1948 LIFE magazine profiled a new American phenomenon: the career girl. The photo essay created a huge controversy...largely because of her independent "single" lifestyle (and candid shots) of her life in NY.

It's no coincidence that the subject worked in advertising. Since then, the female target has become a huge market for brands. I wrote a piece about this evolution, and some of the milestones for change in opening up the women's market.

http://brandinginbalance.com/2013/03/13/before-mad-men-pioneering-advertising-on-madison-ave/
Shared Value: Amplifying the Success of a Business and Its Community

Shared Value: Amplifying the Success of a Business and Its Community

Commented Mar 16, 2013 at 14:58:47 in Impact

“Yesterday's conference generated a lot of discussion around defining social impact and how to measure it. The role of business and social/community involvement is becoming more and more intwined...especially as non-profits adopt revenue models themselves. All the more reason for organizations to identify and align with their own values - and lead from them.”
Millennial Generation Demands Innovation From Both Public and Private Sectors

Millennial Generation Demands Innovation From Both Public and Private Sectors

Commented Feb 16, 2013 at 01:39:50 in Impact

“Social innovation is often generated by communities that demand change. Oakland, a microcosm for Bay Area activism, arts and culture...is seeing some exciting innovation driven from grassroots networks. Grits & Greens, a monthly networking event out of HubOakland profiles many companies that are putting their money where their mouth is–affecting positive social change and thinking differently. A recent panel discussion shed light on BlackGirlsCode.org - who are dedicated to "empowering girls of color ages 7 to 17 to become innovators in STEM fields, leaders in their communities, and builders of their own futures". As these younger (and pre) Millennials come of age, I believe they have a huge potential to innovate and stimulate growth.

http://brandinginbalance.com/2013/02/13/to-be-vulnerable-is-to-be-human/
Our Common Goal: Empowering Entrepreneurs and Creating Jobs

Our Common Goal: Empowering Entrepreneurs and Creating Jobs

Commented Feb 16, 2013 at 01:24:21 in Impact

“I attended an event this week via HubOakland that featured http://www.blackgirlscode.org - a venture set up by technologist Kimberly Bryantt to "increase the number of women of color in the digital space...to become innovators in STEM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology." As we examine entrepreneurial growth, and job creation for the future, organizations such as BGC will harness a currently underrepresented source of potential.

http://brandinginbalance.com/2013/02/13/to-be-vulnerable-is-to-be-human/