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Breast Cancer Awareness Month: 5 Ways To Move Beyond 'Pinkwashing' To Really Fight For A Cure

Breast Cancer Awareness Month: 5 Ways To Move Beyond 'Pinkwashing' To Really Fight For A Cure

Commented Oct 12, 2012 at 21:14:32 in Impact

“It feels like the term "pinkwashing", originally intended to deter contradictory breast cancer promotions has grown into something else this year--bigger, and much more negative. With all the negative attention, does this mean CEOs might reconsider executing breast cancer campaigns next year?
Many large organizations receiving donations from pink promotions do successfully redistribute funds to smaller, local groups like ours that can better help patients directly in the community.
We also benefit from a terrific local pink promotion with B.R. Guest Restaurants each year
http://www.brguesthospitality.com/group-blog/think-pink-for-breast-cancer-awareness
Think before you pink? Yes. But let’s not trash everything pink out there!”