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Soldanela Rivera
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Soldanela, also known as Sol, is a dynamic and versatile entertainment professional with an eclectic and vast background with over two decades of experience as publicist, producer and artist. She has spearheaded national and international publicity and marketing campaigns for tour-concerts, theater productions, special projects and events and films with a specific focus in the U.S. bilingual ad Spanish language Hispanic market. Sol graduated from Columbia University in 2005 with a Master of Arts in Arts Administration and received her BFA from Sarah Lawrence College with a concentration in dance. Sol is also the eldest daughter of the legendary Puerto Rican vocalist Danny Rivera and from childhood was surrounded by Puerto Rico and Latin America’s most talented and outspoken artists. She has worked with notable Latin entertainment industry luminaries such as Marc Anthony, Michel Camilo, Celia Cruz, Cheo Feliciano, Jennifer López, MANA, Victor Manuel, Ricky Martin, Ismael Miranda, Eddie Palmieri, Johnny Pacheco, Tito Puente, Silvio Rodriguez among many other. She has worked side by side with veteran entertainment industry impresarios Henry Cardenas, Blanca Lasalle, David Maldonado, Angelo Medina and Ralph Mercado. Sol served as development producer of the critically acclaimed Off-Broadway play “The Life and Music of Celia Cruz.” She has traveled extensively in the United States, Latin America and Europe, danced with Elizabeth Streb Ringside Inc., played Spider Woman in Murray Mednick's The Coyote Cycle; and played various characters in the Off-Broadway hit, “Who Killed Hector Lavoe. She has collaborated with the Bronx-based theater company Pregones Theater for over ten years and maintains professional ties with Falco Ink, Ninguna Ciencia, Puerto Rico Film Commission, Apollo Productions and others. Currently, Soldanela is the Media Consultant to Hostos Community College, of The City University of New York.

Entries by Soldanela Rivera

The Ones Who Don't Stay / Los Que No Se Quedan

(0) Comments | Posted December 11, 2013 | 2:59 PM

The Ones Who Don't Stay, Paola Mendoza's first novel is a beautiful coming of age story filled with melodic prose, elegant metaphors and a bounty of breathtaking corners of wisdom.

In The Ones Who Don't Stay Paola brings to life a series of women and...

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Piso/Floor II of III

(1) Comments | Posted August 15, 2012 | 10:20 AM

Several years ago I went to Joe's Pub to see an evening of dance performances by a number of troupes and companies. I remember that Bessie Award-winning choreographer and dancer Arthur Aviles presented a lyrical duet with two naked men. I remember an ensemble of really young dancers "voguing" a...

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Piso Floor Part I of III

(0) Comments | Posted August 3, 2012 | 10:45 AM

Generally speaking dance is an art form greatly undervalued and misunderstood. Why that is, is somewhat of a mystery but I suppose it could be argued that dance leads to nothing. No real career that is. At best, a dancer will have a trunk full of memories filled with costumes...

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Latino Disconnect: "Dirty Money" Should Not Prevail

(1) Comments | Posted July 31, 2012 | 7:51 PM

Lately I can't help but feel sullen about the current state of affairs. I'm especially taken by the low word and hand of the many bankers, politicians, and oligarchs that are running our world and decking a lame deal time and again.

I am sure these types are not "all"...

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Latino Disconnect: Entre Paola y Gloria and Stuff of Dreams

(0) Comments | Posted June 21, 2012 | 3:52 PM

Many Women speak of the experience of sisterhood found in friendship. This lineage of sisterhood can happen at childhood and last a lifetime or it can reveal itself during adulthood.

When we recognize a sister, when we know we have a non-blood sister I think a...

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Latino Disconnect: La Doble Tanda y Cinema Tropical

(2) Comments | Posted November 7, 2011 | 6:18 AM

When I was growing up in Puerto Rico during the 70's and 80's there was a show on Television called, "La Doble Tanda con Manolo Urquiza," translated to The Double Feature with Manolo Urquiza. It was broadcast during the weekend and it was through the show I learned about Mexican...

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Latino Disconnect: La Quinta Raza Side-by-Side

(1) Comments | Posted October 1, 2011 | 3:21 PM

On Wednesday, September 28th I experienced a marvelous night of television with great Alternative Latino Content with HBO's back-to-back broadcast of Texas Habla and The Latino List. It was marvelous to watch.

"The Latino List" has received considerable media attention, and rightly so, for its...

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Latino Disconnect: The Science of a Curve Ball

(2) Comments | Posted September 15, 2011 | 7:04 AM

An article that appeared in the New York Times last week titled,
"Neither Smurf Nor Wizard Could Save Summer Movie Attendance", by Brooks Barnes struck a chord. The bottom line was this:

"It's always kind of funny when Hollywood is surprised that movies aimed at...

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Latino Disconnect: Expanding Latino Media, Untapped Audiences, and Alternative Content

(1) Comments | Posted September 7, 2011 | 7:37 AM

Several interesting news articles and research reports have come out in recent days and weeks about the "media." I dedicated much of my last blog post to the subject so I thought it appropriate to follow up. The crux of these reports point to the success of Spanish media platforms...

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Latino Disconnect: We Deliver a Limited Perspective of Ourselves

(1) Comments | Posted August 25, 2011 | 8:35 AM

Last week I participated on a panel discussion during the New York International Latino Film Festival titled "Through Her eyes: A Latina's Perspective in Media". The other panelists and I -Olga Merediz, American Broadway, TV, and film actress; Olga Segura, Actress; Dr. Clara E. Rodríguez, Professor of Sociology at Fordham...

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