Sophie Gold

Is it possible to articulate what your goals are in 140 characters?

I meet a friend for lunch and we were talking about Twitter bios, and she asked me what does mine currently say? And I said, to be honest, I am more interested what I want it to...

The other day I was chatting to my friend Kandice and she said something that at the time made me spit out my coffee. She said that vulnerability is sexy in business.

My first thoughts was that she had to be crazy to even entertain the idea, but I...

You may have the best product or service on the market, but if your brand isn't centered around the customer experience, you will struggle.

Companies like Apple and Virgin design all their products and services with the customer experience in mind. This is why they have millions of raving...

A question I am often asked by my clients is "Sophie, how do I market my business and get more clients?" The answer is to pick up the phone and tell people who you are, what you do, and how it can help them.

When you just rely on...

Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012.

To be honest, it's a loaded question. The simple answer is that a business should have an overall strategy and then what I like to call micro-strategies for...

I am often asked by my clients, "Sophie, how can I work smart vs. working hard and how can I stop going through the feast and famine cycle?" The answer is to structure a lucrative revenue model that doesn't exchange dollar for hours.

When you exchange dollars for hours...

I recently came across the Chinese proverb: ''Women hold up half the sky.'' It made me stop and think about what that means.

The first words that came to mind were:

Power.
Persistence.
Courage.
Truth.

I then thought about what the Dalai...

As we get closer to Christmas I hear an every increasing numbers of entrepreneurs say that they are winding down, that they are busy tying up any lose ends and are eagerly awaiting to relax, unwind and spend time with the family.

But is this the time to wind down?...

Over the last couple of weeks I have been getting an increasing number of emails from business owners asking how they can correctly price their products and services so I have decide to answer their question in today post.

Question One: How do I determine the right pricing for...

When you observe entrepreneurs who are selling the dream you always notice that they have a big, fat smile on their face. Why? Because they are probably already millionaires if not close, they have clients, they get results and they look the part.

However you will always notice an...

Friends are an integral part of your life, but every friend you have must live life at their own pace. When the time comes and they must leave you, there is no need to grieve over there parting from your life. It is the very essence of life that it...

You're an entrepreneur, mum, accountant, sales executive, product creator, marketing manager and networker. You always seem to be running out of time and you wish for more then 24 hours in a day. You sleep 4-6 hours a night -- most of the time you don't even sleep in your...

Your married, engaged, living with or just really committed to someone that doesn't understand why you choose uncertainty over 'job security', that doesn't understand why you need to go on this seminar, or by that book or work with that coach. Is always the first one to point out when...

Negotiation in business is vital; it affects every part of your business. Even though negotiation is vital some entrepreneurs fail to understand negotiation etiquette.

Being able to negotiate is the part of the whole essence of business.

Wikipedia says ''negotiation is intended to aim at compromise.''

There...

That is exactly the question I was left with after watching the movie Limitless, the story of down and out writer Eddie Mora (played by Bradley Cooper) who takes a brain enhancing drug that provides him access to 100 percent of his brain.

He learns languages by half listening...

In the last 400 years since shares have been bought and sold there has been a succession of financial bubbles.

The first bubble was during the Dutch Gold Age, the 1600's. In that period contract prices for tulips reached extraordinary eutrophic price levels and then as all great bubbles...