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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Interiors -- The New Frontier of Automotive Design

(0) Comments | Posted November 23, 2015 | 11:20 AM


At a first glance, walking through the Los Angeles Auto Show was not an overly exciting experience. Although all automakers can create a beautiful looking car, the only car immediately making heads turn was an Alfa Romeo TZ2 race car from the '60s.

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Teach Design, Not Dogma and Cream Rises to the Top

(0) Comments | Posted November 17, 2015 | 5:14 PM


We are naturally curious and creative individuals - however past traditions pressure us to lead reactive lives. Dogmatic thinking is still informing our children, as well as us, about how to live our lives in conformity rather than how to become proactive, accountable...

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Design Valuation Dashboard Captures the Potential of Design Driven Startups

(2) Comments | Posted November 11, 2015 | 7:46 PM

Pasadena Startup, [Applied Design Science], launches online crowdsourced design valuation platform to help entrepreneurs and investors assess business potentials of design driven startups.

With the emergence of equity crowdfunding and the recent liberalization of startups, novice investors and entrepreneurs alike are drawn to risky endeavors. The advent of its Design...

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INDEX: Funding High Impact New Ventures

(0) Comments | Posted November 6, 2015 | 12:55 AM


High-impact Design Driven Startups are investors' darlings and the INDEX: Award is taking advantage of this by applying their unique design award evaluation process to vetting candidates for venture capital funding. The organization's newly launched Danish Ventures - Investing...

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How to Manage Innovation With Design Thinking

(0) Comments | Posted November 3, 2015 | 4:45 PM


Innovative new products are the lifeblood of society's progress but the risk of market, technology or execution failure is significant. With failure rates of 30-40% for incremental innovations and 95% for breakthrough innovations, rates of return are difficult to predict. Only the best...

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Do Design Classics Lose Their Shine With Time?

(1) Comments | Posted October 30, 2015 | 4:11 AM


Designs often become classics because they broke the mold of their times and by nature were controversial. They displayed a high degree of innovativeness either in addressing users' latent needs or by introducing new technology that made new product performance technically superior.


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Design Driven Startup Cultures

(0) Comments | Posted October 22, 2015 | 3:04 AM

Co-written by Johan Vardrup


Startup hubs are popping up like mushrooms across the world, each with its own culture, competitive advantages and opportunities for creating unique businesses. What might these hubs learn from each other to dial up their performance?

To answer this...

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How to Allocate Educational Resources

(0) Comments | Posted October 9, 2015 | 10:43 AM

Co-written by Errol Gerson


Today's university students are faced with some of the toughest challenges in the history of humankind and yet, our current educational system may not be well positioned to adequately prepare them for meeting the challenges of this increasingly inter-connected...

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Honoring Bryon Fitzpatrick -- As Good as It Gets

(2) Comments | Posted October 2, 2015 | 5:44 PM

Copyright Pat Yang

What are the ingredients of a life well lived? Love shared unconditionally, having the courage of one's convictions and contributing to the betterment of the world in some significant way. To know what that life might look like, take a...

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Integrated Design: A Co-Creation of Business, Design and Engineering

(0) Comments | Posted September 29, 2015 | 6:12 PM


With its artifacts, participants and processes, New Product Development has undergone a revolution in the past twenty years. Global connectivity, distribution, digital tools and rapid prototyping have increased development speed while reducing the cost of turning ideas into offerings to get the most...

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Pasadena Startups Bridge Design and Technology

(7) Comments | Posted September 23, 2015 | 12:53 AM

Co-written by Andy Wilson


Painting by Pasadena artist Kenton Nelson

Pasadena, known for the Rose Parade and its quaint Old Town, is fast becoming a vibrant center of entrepreneurship and innovation in Southern California. Home to JPL, Caltech, Art Center College of Design...

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Nelson Mandela Poster Project -- Innovation Insights From Open Crowdsourcing

(0) Comments | Posted September 9, 2015 | 12:59 PM


Who might be more likely to dream up breakthrough ideas, the lone genius or a smart individual imbedded in a diverse social network? Western culture assigns ideas to individuals and we have patents to protect private ownership, however, is this way of thinking...

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INDEX: Award -- Show Me the Money

(0) Comments | Posted August 28, 2015 | 3:21 AM


Announcement of the INDEX: Award is much more than a loud rally for promoting high-impact and beautifully formed design solutions. The Index Award is backed by the largest monetary design award and guides the most promising finalists from design solution to business opportunity,...

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The Future of Automotive Design

(9) Comments | Posted August 25, 2015 | 4:04 AM


Car styling is the pinnacle in the world of design and the epicenter of this creative community is in Southern California. Most auto manufacturers have a studio located here and continue work on advanced and next generation vehicles. When one sees BMWs,...

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Dashboard Design's Value to Startups and Investors

(0) Comments | Posted August 18, 2015 | 1:23 AM

Co-written by Agustin Grube and Chuck Chugumlung


All promising startups have revenue projections with a classic hockey stick shape. However, when these projections are multiplied by market, technology and execution risk, this expected revenue curve often collapses and resembles that of a perpetual...

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Navigating Risk and Design in Startups

(0) Comments | Posted August 11, 2015 | 2:48 AM


Investing in new entrepreneurial ventures operating within The Creative Economy may be the best option for creating future progress. Startups have the advantage of beginning with a blank slate and their key strategic advantage lies in creating breakthrough innovative offerings while mitigating exposure...

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Crowdsourcing the Redesign of Capitalism

(2) Comments | Posted August 5, 2015 | 5:50 PM


Designers have a tremendous impact on social, political and economic development since they turn business ideas into products or services. With the Creative Economy now the prime driver of progress - how might creative professionals contribute to a new more sustainable paradigm...

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Art Center Europe's Legacy Lives On

(0) Comments | Posted July 23, 2015 | 2:33 AM

Copyright Steven A. Heller / Art Center College of Design (Pasadena, Calif.)

This year, it is twenty years since Art Center Europe closed its doors after ten years of creative exuberance at Le Château de Sully by Vevey, Switzerland. Just as Bauhaus added...

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The Brutality of Reality

(0) Comments | Posted July 18, 2015 | 1:33 AM


A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution,...

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Predicting Elite Design Performance

(0) Comments | Posted July 10, 2015 | 10:39 AM


With the current wave of design thinking in business, top tier designers are now in short supply. Corporations scout elite universities in their hunt for top performers who possesses the right mix of human skills and social networks. So, how different are the...

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