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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Design Professionals Building Business Capabilities

(0) Comments | Posted July 27, 2014 | 11:43 PM

Co-written by Riddhi Shah


Experts and generalists are less than useful, however those who thoroughly master a discipline while having a broad general knowledge of multiple disciplines, also called T-shaped people were, at one time, worth their weight in gold.

Now, once...

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Bridging Business and Design By Building Experienced-Based Knowledge

(0) Comments | Posted July 21, 2014 | 6:08 PM


Knowing how to bridge business and design is evidently completely different from actually being able to execute well. Most corporate project managers have one-and-a-half projects worth of experience under their belt, before they are either kicked upstairs or out in the cold. This...

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The Creative Lone Wolf

(0) Comments | Posted July 13, 2014 | 9:06 PM

Co-written by Sally Brownbill


The growing Creative Economy and the democratization of production is fostering a large generation of lone wolf professionals, competing fiercely for a place in the sun and their fifteen minutes of fame.

Being a creative professional has always been...

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The Perception of Design Performance is a Crapshoot

(0) Comments | Posted July 9, 2014 | 3:08 AM


Do some just have a gift for judging design and are design experts superior at judging a product's performance as compared with lay people?

Inviting students in business, design and engineering to rate product performance from images only, using products that had received...

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Hot Rods - Extreme Expressions of Speed and Death

(2) Comments | Posted June 30, 2014 | 6:06 PM


America is all about life, liberty and the pursuit of one's personal version of happiness and in today's politically correct world, few places express the founders' original ideals like Hot Rod shows.

The Central Coast of California has become a stomping ground...

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Unlocking Big Data's Value Potential Through Design with Small Data

(0) Comments | Posted June 22, 2014 | 2:42 AM

Co-written by Finn Birger Lie


Big Data is perceived as the next value opportunity for corporations to innovate and grow. To be of any real value, however, Big Data has to become more accessible and understandable to non-specialist users and leave the domain...

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Design Briefs' Quality Drive Design Performance

(0) Comments | Posted June 9, 2014 | 12:04 PM

Co-written by Jaewoo Joo and Shelley Takahashi


Designing without a brief is a lot like motoring without a steering wheel - in a word, dangerous. However, design briefs provide much more than a clear direction, expectation management and ensuring one's backend is covered...

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Design Thinking - What Is It in Practice?

(0) Comments | Posted May 30, 2014 | 7:07 PM

The design thinking-process' general structure, as compared with the conventional design-process:

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually...

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Ferraris as Far as the Eye Can See

(0) Comments | Posted May 20, 2014 | 9:28 PM


Ferrari-red is a color like no other. The Italian racing color has a slight orange tint to it, which when applied to a car body, makes it radiate passion!

On a Sunday in May, the main drag in Pasadena, California, was closed down...

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When Design Means Business

(0) Comments | Posted May 9, 2014 | 10:04 PM


We all know that for designers to succeed in business, they need to understand the language of business, however that is just the beginning. For business people and designers to collaborate productively, they also need to understand their cultural differences and be able...

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Design Driven Breakthrough Innovation - Realizing & Resolving Contradictions

(0) Comments | Posted May 7, 2014 | 2:53 AM


One is never wrong until one comes to the realization of that fact. All of us operate with a certain amount of unexamined and unquestioned assumptions. Fortunately our Western society promotes such a diversity of assumption-based opinions that we are free and have...

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The Creative Economy's Impact on Innovation

(0) Comments | Posted April 30, 2014 | 12:01 PM


Economies progress through distinct stages as cultures acquire knowledge, skill and experience. The past century has seen a shift from agriculture being the dominant contributor to wealth, to industry, service and, finally, to one based on creativity. This Creative Economy is the new...

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Design: Matching Innovation Types to Organizational Capabilities

(0) Comments | Posted April 23, 2014 | 12:53 PM


Corporations and governments proclaim that design and innovation, are the twin engines for future progress, especially within the Creative Economy. Nothing new here, - since innovation has fueled the explosive development of the last two hundred years. However, most are still unclear on...

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The Seven Deadly Sins of Design

(0) Comments | Posted April 17, 2014 | 1:26 PM


All professions, from used car sales, banking, politics and yes - even design, have a degree of "smoke and mirrors" associated with them. However, while providing a short-term advantage, these can never be part of a long-term sustainable strategy. As Abraham Lincoln said:...

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Inspiration Fuels Creativity - An Afternoon at The Huntington

(0) Comments | Posted April 11, 2014 | 2:02 AM


We all need our batteries recharged to fuel creativity and provide inspiration. Springtime in Southern California is enthralling and one of the best places to spend a relaxing afternoon in the company of art, history and nature is at The Huntington Library, Art...

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International Design Week Down Under

(0) Comments | Posted April 8, 2014 | 9:38 PM

by Carlos Andrade

During the first week of April, designers from across the world migrated to Melbourne, Australia, to share ideas, practices and dreams. The season is early autumn Down Under and, over the course of four days, the academic, business and...

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Weltanschauung -- How We Think of Things Determines How We Look at Them

(0) Comments | Posted March 23, 2014 | 4:39 PM


Our world is to a large extent ruled by money, since it is the one thing we all agree on as a measurement of performance and success. Economists look at the world as a competition for scarce resources while designers see it...

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Gamification Based Decision-Making in Breakthrough Innovation

(0) Comments | Posted March 11, 2014 | 11:42 AM

Quickly separating promising design concepts from the mediocre saves time and money and mediates destructive political gamesmanship. However, the challenge is how to recognize lucrative breakthrough innovations in their infancy, when knowledge and understanding is limited. Prediction-markets and gamification provides a novel solution for this dilemma.

Prediction-markets are speculative markets...

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Sustainable Creative Careers

(0) Comments | Posted March 5, 2014 | 11:49 AM

Co-written by Guido Prick

Creative professionals' work is often so seductive that they forget everyone and everything around them, including themselves and the people they love. This can happen to creative people from all walks of life that fall into the trap of "all work and no play."

Development departments...

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What's next for Danish Design?

(0) Comments | Posted March 4, 2014 | 3:18 PM

Co-written by Steinar Valade-Amland

Danish Design epitomizes love for people and the simple things in life. When we crowdsourced the question: "What is Scandinavian Design" in 2012, it was discovered that designers found the region's design authentic, calm, restrained, uplifting, practical and yet inviting, playful and whimsical. This...

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