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Soren Petersen
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Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

What Creative Culture Encourages Design Excellence?

(0) Comments | Posted June 7, 2013 | 11:27 AM

Designers often do all-nighters together and their creative collaboration could be compared to a jazz jam session so what type of organizational culture would best support this flow of innovative ideas?

We invited creative professionals' to share their insights on the topic and from the comments received, it was...

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Entrepreneurship Driven by Design

(0) Comments | Posted May 28, 2013 | 4:01 PM

By now, it is well understood that design-driven corporations provide superior stock performance. Cutting though the design-hype of the highly touted outliers, companies that excel in design (as measured by the number of design awards received) outperform regular design-oriented corporations by just over six percent.

If design is such...

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Luck as a Competitive Advantage in Design

(1) Comments | Posted May 21, 2013 | 5:23 PM

A famous Woody Allen quote is that "80 percent of success is just showing up." If there is any truth in this, then people who believe themselves lucky probably show up more often than people who believe themselves unlucky and therefore stay at home in their beds. Can one's perception...

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Springtime in Seoul - The Design Revolution

(0) Comments | Posted May 10, 2013 | 11:55 AM

Springtime has arrived in Seoul, unimpressed by the posturing of nuclear powers from near and far. One day, the first leaves suddenly emerged after a long, cold winter and within a short week, the cherry trees blossomed and the metropolis morphed from a barren concrete jungle into a flowering, exuberant,...

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Is Design the New Opiate for the Intelligentsia?

(0) Comments | Posted May 7, 2013 | 12:33 PM

Food, exercise, sex and novel experiences produce endorphins that make us feel happy, sometimes even ecstatic. In much the same way, the creative economy caters to and exploits our need for novelty by constantly supplying exciting new art, architecture, design, fashion, film and music. We stay enthralled within the matrix.

...
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Learning to Rely on the Kindness of Strangers

(0) Comments | Posted April 25, 2013 | 1:51 PM

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Family, friends, colleagues and acquaintances rarely spark epiphanies or the sudden realization of great truths. Over time, the people we feel most comfortable with and with whom we enjoy most of our life increasingly think more like us and we like them. As a...

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Radical Classic Sustainable Automotive Design

(6) Comments | Posted April 17, 2013 | 12:17 PM

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Failing to address what car drivers' want can be costly and alternative fuel vehicles are competing fiercely to stake out the market. Manufacturers think drivers want range, though most still commute less than 50 miles and the majority of cars on the road sleep...

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Anti-Fragile Design Thinking

(1) Comments | Posted April 8, 2013 | 6:54 AM

Business traditionally sees certainty and control as desirable characteristics of any endeavor. Consequently, huge efforts are invested in reducing ambiguity, increasing predictability and staying in command of circumstances.

What if this inherent line of thinking is a fallacy and is actually detrimental to the sustainable progress of corporations? Could unpredictable,...

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Creative Design Leadership for Open, Dynamic and Networked Challenges

(1) Comments | Posted April 1, 2013 | 1:59 PM

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As our world has become flatter and competition hotter, design has grown increasingly international to better leverage resources across markets while cutting cost. For a layman though, it has become exceedingly hard to tell the difference between an Apple, Samsung, and Sony or Microsoft...

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Design's Secret Agents -- The 007s of Tomorrow

(1) Comments | Posted March 15, 2013 | 2:48 PM

For over half-a-century now, the James Bond character has been a role model for men of all ages, representing, for many, their dreams, aspirations and hopes. He is an interesting hybrid of the underdog and the lone wolf who, despite all odds, takes on impossible assignments and goes through fire...

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Design Performance, Risk Perception & Preferences

(0) Comments | Posted March 7, 2013 | 9:23 AM

Co-written by Associate Professor Hokyoung Blake Ryu

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A large part of developing innovative offerings is to correctly perceive and manage risk in the design process. The best strategy seems to be taking more risk early on in the process when exploring opportunities and then...

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Strategic Design Statements and Their Unquestioned Paradigms

(0) Comments | Posted March 6, 2013 | 10:08 AM

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Strategic statements are the most powerful means for implementing organizational strategies. The stickier these mantras are --simple, unexpected, concrete, credible or emotional (as excerpted from the book, Made to Stick by Chip and Dan Heath) -- the better they are recalled, shared and subsequently...

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What Can Design Learn From Gangnam Style?

(0) Comments | Posted February 14, 2013 | 4:29 PM

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Once in a while we all just go nuts and give in to some unconscious urge and begin to dance. Remembering the "Chicken Dance" (1950's), the "Macarena" (1990's) or "Gangnam Style (2010's). These types of phenomenon makes us laugh, while wriggling our bodies in...

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Culture as a Competitive Advantage

(0) Comments | Posted February 11, 2013 | 3:11 PM

During the past decades, everyone from corporations to governments, have begun to see the immense value of creativity in achieving progress thought innovation. After decades of cost reduction and reengineering, leaders are realizing that one cannot save oneself to greatness and no other tool in the toolbox seems to provide...

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Design & Organizational Renewal

(0) Comments | Posted February 8, 2013 | 3:27 PM

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Mapping new product development execution, as characterized by actionable design quality criteria, to organizational capabilities (assets, routines, organizational architecture and culture) provides an overview over the challenging linkages and can help management match risk appetite and organizational renewal.

Purposely experimenting with new organizational designs...

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Open Innovation 2.0: Innovation Partnerships -- The New Opportunities in Mass Collaboration

(0) Comments | Posted January 7, 2013 | 8:34 AM

Co-written by Helmut Traitler.

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When open innovation took off a decade ago, the world of social media looked very different. Only a few had heard of Wiki and Google -- Skype, Facebook and Twitter had yet to be invented and most of us still...

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Boys and Their Toys -- Visiting the Porsche Museum in Stuttgart

(0) Comments | Posted January 4, 2013 | 2:47 PM

Boys dream of one day racing super sports cars on a track or a winding mountain road, but not so much about commuting from point A to point B in the carpool lane inside an economy box car. Throughout childhood, my dream was, one day, to design and drive fast,...

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Is Innovation a Path or a Goal -- It Is All About Meaning and Sense-making

(0) Comments | Posted January 2, 2013 | 10:53 AM

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We all want our lives to have meaning and engage in activities that make sense. Love, courage and accomplishment, are Viktor Frankl's proposal for a meaningful life, while values such as, standing up for what you believe in and protecting others makes sense and...

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The Biggest Challenges for Students of Design

(1) Comments | Posted December 18, 2012 | 2:51 PM

Creating a new idea and turning it into a product people need, want, or desire is part of a designer's normal workday. Acquiring the skills and eventually becoming an expert in designing products is a lifelong challenge and this crucial foundation is built in our design schools. We asked creative...

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Integrating Sustainability in Business Model Innovation

(0) Comments | Posted November 29, 2012 | 1:08 AM

Co-written by Ab Stevels

Business models innovation can be a powerful instrument for increasing value creation and capturing by aligning organizational, culture, activities, routines and assets. However, throughout the business model creation process, focusing on profit alone will leave enormous value potential on the table.
...

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