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Soren Petersen
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Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Your Network is Your Net Worth: Designing Social Capital for Breakthrough Innovation

(0) Comments | Posted August 29, 2014 | 1:16 PM

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One's network of family, friends, colleagues and acquaintances largely dictates attitude, values, beliefs and how one behaves. Yet, few will challenge their established network and most will leave its growth and development to chance throughout their lifetime. Yet, if one does not take...

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When Designers Get Together -- Creativity Sparks!

(0) Comments | Posted August 22, 2014 | 8:42 PM

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Industrial Design organizations are instrumental in advancing the profession's capabilities, reputation and influence and industrial design societies can be found from Denmark's "Danish Designers" (DS) with 800 members to the USA's "Industrial Design Society of America" (IDSA) with 3200 members. For the past...

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Multi-Collaborative Virtual Visual Inspiration Boards

(2) Comments | Posted August 16, 2014 | 6:10 PM

Co-written by Marc Marheineke

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Designers harness inspiration from all sorts of things, including visual images. A designer's workspace walls are plastered with images of abstract art, photos of fashion models, competitors' products, as well as, previous and current design projects. Pinned to tack...

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Design in Startups from the Get-Go

(2) Comments | Posted August 8, 2014 | 6:06 PM

Co-written by Bill Gross

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There has never been a better time to start a company since there is an abundance of capital, talent and growth rate. The rules of game have changed from a "make and sell" mentality to "how fast...

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Design and Incubation - When Does the Muse Finally Speak?

(0) Comments | Posted August 2, 2014 | 7:04 PM

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All may be familiar with the experience of working hard on a challenge, getting stuck and then, while taking a shower, exercising or preparing for bed, the answer suddenly pops up into one's brain. The answer can be more or less complete, however,...

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Design Professionals Building Business Capabilities

(0) Comments | Posted July 27, 2014 | 11:43 PM

Co-written by Riddhi Shah

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Experts and generalists are less than useful, however those who thoroughly master a discipline while having a broad general knowledge of multiple disciplines, also called T-shaped people were, at one time, worth their weight in gold.

Now, once...

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Bridging Business and Design By Building Experienced-Based Knowledge

(0) Comments | Posted July 21, 2014 | 6:08 PM

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Knowing how to bridge business and design is evidently completely different from actually being able to execute well. Most corporate project managers have one-and-a-half projects worth of experience under their belt, before they are either kicked upstairs or out in the cold. This...

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The Creative Lone Wolf

(0) Comments | Posted July 13, 2014 | 9:06 PM

Co-written by Sally Brownbill

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The growing Creative Economy and the democratization of production is fostering a large generation of lone wolf professionals, competing fiercely for a place in the sun and their fifteen minutes of fame.

Being a creative professional has always been...

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The Perception of Design Performance is a Crapshoot

(0) Comments | Posted July 9, 2014 | 3:08 AM

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Do some just have a gift for judging design and are design experts superior at judging a product's performance as compared with lay people?

Inviting students in business, design and engineering to rate product performance from images only, using products that had received...

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Hot Rods - Extreme Expressions of Speed and Death

(2) Comments | Posted June 30, 2014 | 6:06 PM

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America is all about life, liberty and the pursuit of one's personal version of happiness and in today's politically correct world, few places express the founders' original ideals like Hot Rod shows.

The Central Coast of California has become a stomping ground...

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Unlocking Big Data's Value Potential Through Design with Small Data

(0) Comments | Posted June 22, 2014 | 2:42 AM

Co-written by Finn Birger Lie

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Big Data is perceived as the next value opportunity for corporations to innovate and grow. To be of any real value, however, Big Data has to become more accessible and understandable to non-specialist users and leave the domain...

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Design Briefs' Quality Drive Design Performance

(0) Comments | Posted June 9, 2014 | 12:04 PM

Co-written by Jaewoo Joo and Shelley Takahashi

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Designing without a brief is a lot like motoring without a steering wheel - in a word, dangerous. However, design briefs provide much more than a clear direction, expectation management and ensuring one's backend is covered...

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Design Thinking - What Is It in Practice?

(0) Comments | Posted May 30, 2014 | 7:07 PM

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The design thinking-process' general structure, as compared with the conventional design-process:

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually...

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Ferraris as Far as the Eye Can See

(0) Comments | Posted May 20, 2014 | 9:28 PM

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Ferrari-red is a color like no other. The Italian racing color has a slight orange tint to it, which when applied to a car body, makes it radiate passion!

On a Sunday in May, the main drag in Pasadena, California, was closed down...

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When Design Means Business

(0) Comments | Posted May 9, 2014 | 10:04 PM

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We all know that for designers to succeed in business, they need to understand the language of business, however that is just the beginning. For business people and designers to collaborate productively, they also need to understand their cultural differences and be able...

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Design Driven Breakthrough Innovation - Realizing & Resolving Contradictions

(0) Comments | Posted May 7, 2014 | 2:53 AM

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One is never wrong until one comes to the realization of that fact. All of us operate with a certain amount of unexamined and unquestioned assumptions. Fortunately our Western society promotes such a diversity of assumption-based opinions that we are free and have...

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The Creative Economy's Impact on Innovation

(0) Comments | Posted April 30, 2014 | 12:01 PM

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Economies progress through distinct stages as cultures acquire knowledge, skill and experience. The past century has seen a shift from agriculture being the dominant contributor to wealth, to industry, service and, finally, to one based on creativity. This Creative Economy is the new...

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Design: Matching Innovation Types to Organizational Capabilities

(0) Comments | Posted April 23, 2014 | 12:53 PM

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Corporations and governments proclaim that design and innovation, are the twin engines for future progress, especially within the Creative Economy. Nothing new here, - since innovation has fueled the explosive development of the last two hundred years. However, most are still unclear on...

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The Seven Deadly Sins of Design

(0) Comments | Posted April 17, 2014 | 1:26 PM

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All professions, from used car sales, banking, politics and yes - even design, have a degree of "smoke and mirrors" associated with them. However, while providing a short-term advantage, these can never be part of a long-term sustainable strategy. As Abraham Lincoln said:...

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Inspiration Fuels Creativity - An Afternoon at The Huntington

(0) Comments | Posted April 11, 2014 | 2:02 AM

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We all need our batteries recharged to fuel creativity and provide inspiration. Springtime in Southern California is enthralling and one of the best places to spend a relaxing afternoon in the company of art, history and nature is at The Huntington Library, Art...

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