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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Design Also Matters to People in the Developing World!

(0) Comments | Posted February 2, 2016 | 12:21 AM


Wash, dry and carry kit for sanitary pads, by Sohyun Kim, Tanjana Vasily and Mariko Iwai

Design driven new entrepreneurial ventures promise a reinvigoration of progress in developing nations. When design is done right, it offers much more than mere decoration, it acts...

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How to Use Decision-Patterns in Startups

(0) Comments | Posted January 29, 2016 | 12:53 AM

Co-written by John Fitch


The holy grail of building unicorn startups is to look in the right places and to reject the first thousand bad business ideas. The looking part is easy since one needs only to search areas of high market and...

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Design Philosophy -- Rules of Thumb

(0) Comments | Posted January 19, 2016 | 12:17 AM


More than any other car designer, Chris Bangle understands how to create breakthrough innovation. Often controversial, he has been the 'lead dog on the sled team,' exposed to the cold arctic wind of public opinion. At the end of the day, the most...

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Design Philosophy is Critical in Driving Breakthrough Innovation

(0) Comments | Posted January 12, 2016 | 1:14 AM

It is now abundantly clear that incremental innovation only keep the Sharks away long enough to come up for air and that it takes breakthrough innovation to swim out into the Blue Ocean, where opportunities are plentiful. Changing market and technology positions...
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Technology Brokering in Silicon Valley

(0) Comments | Posted January 6, 2016 | 1:39 AM


How do engineers contribute to concepts through integration of new technologies? How do they turn inventions into innovative applications supporting new or existing user needs?

Interviewing five engineers at an automotive company's technology search organization, we learned how they search, evaluate, validate and...

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Tailoring Design Methods to Incremental and Breakthrough Innovations

(0) Comments | Posted December 21, 2015 | 12:29 PM


It is increasingly hard to find something genuinely novel that one actually needs or even wants. Most new products are just slight facelifts of last year's version that we can all easily live without.

This could be a potentially serious economic problem,...

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Creating Breakthrough Innovations Through Design With Big and Small Data Analysis

(0) Comments | Posted December 8, 2015 | 12:59 AM

Co-written by Finn Birger Lie


For decades, Business Intelligence (BI) and, more recently, Big Data Analytics (BDA) has been successfully applied to create incremental innovations. These incremental innovations have been applied in such diverse areas as customer satisfaction, human resources, process management and...

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Design Innovation by Design Research

(0) Comments | Posted November 26, 2015 | 2:51 PM


Although both innovative for their time, the difference between Juicy Salif and an iPhone becomes immediately apparent. The first is a beautiful sculpture, however a rather useless juicer. The second is a marvel in research-driven user-centered design.

Conducting thorough design research enhances the...

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Interiors -- The New Frontier of Automotive Design

(0) Comments | Posted November 23, 2015 | 11:20 AM


At a first glance, walking through the Los Angeles Auto Show was not an overly exciting experience. Although all automakers can create a beautiful looking car, the only car immediately making heads turn was an Alfa Romeo TZ2 race car from the '60s.

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Teach Design, Not Dogma and Cream Rises to the Top

(0) Comments | Posted November 17, 2015 | 5:14 PM


We are naturally curious and creative individuals - however past traditions pressure us to lead reactive lives. Dogmatic thinking is still informing our children, as well as us, about how to live our lives in conformity rather than how to become proactive, accountable...

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Design Valuation Dashboard Captures the Potential of Design Driven Startups

(2) Comments | Posted November 11, 2015 | 7:46 PM

Pasadena Startup, [Applied Design Science], launches online crowdsourced design valuation platform to help entrepreneurs and investors assess business potentials of design driven startups.

With the emergence of equity crowdfunding and the recent liberalization of startups, novice investors and entrepreneurs alike are drawn to risky endeavors. The advent of its Design...

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INDEX: Funding High Impact New Ventures

(0) Comments | Posted November 6, 2015 | 12:55 AM


High-impact Design Driven Startups are investors' darlings and the INDEX: Award is taking advantage of this by applying their unique design award evaluation process to vetting candidates for venture capital funding. The organization's newly launched Danish Ventures - Investing...

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How to Manage Innovation With Design Thinking

(0) Comments | Posted November 3, 2015 | 4:45 PM


Innovative new products are the lifeblood of society's progress but the risk of market, technology or execution failure is significant. With failure rates of 30-40% for incremental innovations and 95% for breakthrough innovations, rates of return are difficult to predict. Only the best...

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Do Design Classics Lose Their Shine With Time?

(1) Comments | Posted October 30, 2015 | 4:11 AM


Designs often become classics because they broke the mold of their times and by nature were controversial. They displayed a high degree of innovativeness either in addressing users' latent needs or by introducing new technology that made new product performance technically superior.


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Design Driven Startup Cultures

(0) Comments | Posted October 22, 2015 | 3:04 AM

Co-written by Johan Vardrup


Startup hubs are popping up like mushrooms across the world, each with its own culture, competitive advantages and opportunities for creating unique businesses. What might these hubs learn from each other to dial up their performance?

To answer this...

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How to Allocate Educational Resources

(0) Comments | Posted October 9, 2015 | 10:43 AM

Co-written by Errol Gerson


Today's university students are faced with some of the toughest challenges in the history of humankind and yet, our current educational system may not be well positioned to adequately prepare them for meeting the challenges of this increasingly inter-connected...

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Honoring Bryon Fitzpatrick -- As Good as It Gets

(2) Comments | Posted October 2, 2015 | 5:44 PM

Copyright Pat Yang

What are the ingredients of a life well lived? Love shared unconditionally, having the courage of one's convictions and contributing to the betterment of the world in some significant way. To know what that life might look like, take a...

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Integrated Design: A Co-Creation of Business, Design and Engineering

(0) Comments | Posted September 29, 2015 | 6:12 PM


With its artifacts, participants and processes, New Product Development has undergone a revolution in the past twenty years. Global connectivity, distribution, digital tools and rapid prototyping have increased development speed while reducing the cost of turning ideas into offerings to get the most...

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Pasadena Startups Bridge Design and Technology

(7) Comments | Posted September 23, 2015 | 12:53 AM

Co-written by Andy Wilson


Painting by Pasadena artist Kenton Nelson

Pasadena, known for the Rose Parade and its quaint Old Town, is fast becoming a vibrant center of entrepreneurship and innovation in Southern California. Home to JPL, Caltech, Art Center College of Design...

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Nelson Mandela Poster Project -- Innovation Insights From Open Crowdsourcing

(0) Comments | Posted September 9, 2015 | 12:59 PM


Who might be more likely to dream up breakthrough ideas, the lone genius or a smart individual imbedded in a diverse social network? Western culture assigns ideas to individuals and we have patents to protect private ownership, however, is this way of thinking...

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