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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Only Those Who Dare... Truly Live

(1) Comments | Posted December 18, 2014 | 1:04 PM


Who wants to live without dreams or to live a mediocre life? What boy ever grew up wishing one day to possess an economy car? When I was still a little boy, my closet was full of toy cars and I can especially...

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Predicting the Success of Design Driven Startups

(0) Comments | Posted December 13, 2014 | 1:28 PM


In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills and experience that founders bring to...

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Most Advanced, Yet Profitable Design

(1) Comments | Posted December 8, 2014 | 3:15 PM

Pure incremental and breakthrough innovation is unsustainable so how does one balance managements' risk-attitude with users' taste preferences when designing innovative offerings?

In the 1930's, Raymond Loewy, the father of American design, advocated MAYA -- Most Advanced, Yet Acceptable, as a canon for industrial design. The bell-shaped model for customer...

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Startups Integrating Marketing and Design

(0) Comments | Posted November 26, 2014 | 2:36 AM

Co-written by Cade Witnish


Building a startup on a shoestring budget is possible up to the point when the first innovator and early adopter users have signed on and been identified. Then, the nascent firm needs to quickly scale up it's offering while...

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Designing Dream Cars of Immense Beauty and Desire

(2) Comments | Posted November 22, 2014 | 12:10 AM


Designing heart-stopping, beautiful objects requires a perfect cocktail of design, styling, expression and aesthetic function - and is not for the faint of heart. Design thinking, design process or a branding matrix, are not sufficient to infuse artifacts with a visceral experience of...

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The Sweet Spot for Startups

(0) Comments | Posted November 11, 2014 | 2:10 PM


Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initially lack in financial capital, they more than make up for in human and social capital. So, how do startup...

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How Sustainable Luxury Can Save The Planet

(2) Comments | Posted November 6, 2014 | 8:50 PM

Co-written by Dr. Gjoko Muratovski


People care about themselves, their children, their animals and then the environment - in that order. Guilt, shame, even doomsday prophecies have little to no effect on how people go about handling their daily consumption. Education...

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Does Child-like Thinking Produce Innovative Designs?

(1) Comments | Posted October 29, 2014 | 9:32 PM


We all marvel at the creativity of children because they are full of energy, uninhibited and inquisitive. When they draw, the worlds they invent make us smile with pride. Are children naturally more innovative than adults and, if so, does that help...

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Schmooze or Lose

(0) Comments | Posted October 27, 2014 | 11:06 PM

Co-written by Tony Luna


Whether networking, talking or mingling, we humans are interdependent and social animals who rely on each other for individual as well as collective success. To continuously innovate ourselves we need safe havens for soliciting informal opinions, advice and making...

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Seven Steps to Apply Design Economically in Startups

(0) Comments | Posted October 15, 2014 | 5:20 PM


Startups' biggest challenge is designing a Minimum Viable Product (MVP) and using it to prove that a niche with paying customers can be profitably acquired. Seemingly, the more innovative the product is, the harder the initial early adopters are to locate and learn...

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Design Consultancies -- The Perfect Platform for Launching Startups

(4) Comments | Posted October 8, 2014 | 10:17 PM

Co-written by Martin Willers


The world is experiencing a boom in interest around startups as well as in design and the combination of the two is seen as the perfect cocktail for creating new and innovative offerings. Despite this perfect marriage,...

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The Top 10 Challenges of Briefing Designers

(0) Comments | Posted October 4, 2014 | 11:13 PM

Co-written by Michael Liedtke


The value added by a good design brief is vastly underrated. When asked from where he received his inspiration, Syd Mead, the brilliant design futurist and the brain behind the concept designs for the movies, Blade Runner, Aliens and...

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The Danish Culture's Competitive Design Advantage

(0) Comments | Posted September 26, 2014 | 6:07 PM

Co-written by Pernille Grønbech


Every culture has its own distinctive signature, which molds its unique competitive advantage. This is reflected in how it creates products, services and experiences - such as furniture, cooking and sightseeing. In the future, a culture's ability to create...

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Love, the Glue That Holds Us All Together

(2) Comments | Posted September 17, 2014 | 10:12 PM


Once in a while someone enters our world that makes us feel especially loved. Everyone feels blessed by their presence and their love provides the glue that makes families and friends unite, colleagues gather and whole communities rally around common goals. Such a...

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How Startups Can Apply Design to Create Superior Customer Experiences

(2) Comments | Posted September 16, 2014 | 10:05 PM


Co-written by Paul Hagen

For a startup to succeed it must do more than simply develop a clever product or evolve features that mimic an incumbents' value propositions. Rather, it must design customer experiences that substantially improve the value propositions by...

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Unleashing Creativity on Business

(0) Comments | Posted September 11, 2014 | 3:28 PM


The creative professions are moving into a new Golden Age after having lived for more than a century now in the shadow of engineering, marketing and financing. In this new era, how do these creative professionals capture the immense value available to best...

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Startup Accelerator Applying Multisided Crowdsourcing

(0) Comments | Posted September 8, 2014 | 1:46 PM


Identifying and attracting potential startup firms has so far been a game of chance, with far too much money chasing far too few opportunities. Those most experienced at this game are leading Silicon Valley Venture Capital firms (VC firms). Studies at Harvard University...

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Your Network is Your Net Worth: Designing Social Capital for Breakthrough Innovation

(0) Comments | Posted August 29, 2014 | 2:16 PM


One's network of family, friends, colleagues and acquaintances largely dictates attitude, values, beliefs and how one behaves. Yet, few will challenge their established network and most will leave its growth and development to chance throughout their lifetime. Yet, if one does not take...

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When Designers Get Together -- Creativity Sparks!

(0) Comments | Posted August 22, 2014 | 9:42 PM


Industrial Design organizations are instrumental in advancing the profession's capabilities, reputation and influence and industrial design societies can be found from Denmark's "Danish Designers" (DS) with 800 members to the USA's "Industrial Design Society of America" (IDSA) with 3200 members. For the past...

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Multi-Collaborative Virtual Visual Inspiration Boards

(3) Comments | Posted August 16, 2014 | 7:10 PM

Co-written by Marc Marheineke


Designers harness inspiration from all sorts of things, including visual images. A designer's workspace walls are plastered with images of abstract art, photos of fashion models, competitors' products, as well as, previous and current design projects. Pinned to tack...

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