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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

The Seven Deadly Sins of Design

(0) Comments | Posted April 17, 2014 | 1:26 PM


All professions, from used car sales, banking, politics and yes - even design, have a degree of "smoke and mirrors" associated with them. However, while providing a short-term advantage, these can never be part of a long-term sustainable strategy. As Abraham Lincoln said:...

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Inspiration Fuels Creativity - An Afternoon at The Huntington

(0) Comments | Posted April 11, 2014 | 2:02 AM


We all need our batteries recharged to fuel creativity and provide inspiration. Springtime in Southern California is enthralling and one of the best places to spend a relaxing afternoon in the company of art, history and nature is at The Huntington Library, Art...

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International Design Week Down Under

(0) Comments | Posted April 8, 2014 | 9:38 PM

by Carlos Andrade

During the first week of April, designers from across the world migrated to Melbourne, Australia, to share ideas, practices and dreams. The season is early autumn Down Under and, over the course of four days, the academic, business and...

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Weltanschauung -- How We Think of Things Determines How We Look at Them

(0) Comments | Posted March 23, 2014 | 4:39 PM


Our world is to a large extent ruled by money, since it is the one thing we all agree on as a measurement of performance and success. Economists look at the world as a competition for scarce resources while designers see it...

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Gamification Based Decision-Making in Breakthrough Innovation

(0) Comments | Posted March 11, 2014 | 11:42 AM

Quickly separating promising design concepts from the mediocre saves time and money and mediates destructive political gamesmanship. However, the challenge is how to recognize lucrative breakthrough innovations in their infancy, when knowledge and understanding is limited. Prediction-markets and gamification provides a novel solution for this dilemma.

Prediction-markets are speculative markets...

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Sustainable Creative Careers

(0) Comments | Posted March 5, 2014 | 11:49 AM

Co-written by Guido Prick

Creative professionals' work is often so seductive that they forget everyone and everything around them, including themselves and the people they love. This can happen to creative people from all walks of life that fall into the trap of "all work and no play."

Development departments...

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What's next for Danish Design?

(0) Comments | Posted March 4, 2014 | 3:18 PM

Co-written by Steinar Valade-Amland

Danish Design epitomizes love for people and the simple things in life. When we crowdsourced the question: "What is Scandinavian Design" in 2012, it was discovered that designers found the region's design authentic, calm, restrained, uplifting, practical and yet inviting, playful and whimsical. This...

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Betting Strategies for Breakthrough Innovation Contests

(0) Comments | Posted February 22, 2014 | 3:20 AM

Guiding design teams though the design innovation process is one of the biggest challenges in new product development (NPD). The path is strewn with ambiguity and uncertainty. Any advice that the project manager can offer rests on their previous experience, which may be highly context dependent and not directly translatable...

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Design: The Missing Link in Silicon Valley's Ecosystem of Innovation

(0) Comments | Posted February 12, 2014 | 12:57 AM

Co-written by Dr. Barry Katz

Scattered across the globe, concentrated ecosystems are creating our future, from Formula One racing in Southern England, to new furniture design created in Northern Italy and high-tech consumer products designed in Silicon Valley. Design is a key factor in the development of all these cornerstones...

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Design for Startup Companies

(2) Comments | Posted February 9, 2014 | 4:00 PM

Co-written by Zahir A. Dossa


What impact does great design have on a startups' success, and how can they best apply design when on a shoestring budget? It is a mistake to think that plowing design resources into a visual identity, as usual,...

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The Paradox of Breakthrough Innovations

(0) Comments | Posted February 4, 2014 | 11:29 AM

Creating breakthrough innovations require designers to live on the edge in order to sustain an extended exploration of concepts. Since working with breakthrough innovations entails high market and technology risk, this inevitably distorts one's sense of reality. So, what are the pros and cons of taking the path less traveled...

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How Words Shape Design Perception

(0) Comments | Posted January 16, 2014 | 2:46 AM

Organizations outfit "war rooms" where strategies are developed for how to beat their competitors and conquer new markets. However, few have "peace rooms" to devise plans for how to leverage their competencies and create a better world by increasing the pie. In the past, people and organizations had problems, aspects...

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Influence of Risk-Attitude on Design Driven Innovation

(0) Comments | Posted December 31, 2013 | 11:09 PM


In today's affluent world, meaning and experiences are displacing products and services. As a consequence of the realization that our "stuff" is only a tiny part of what we desire, progress is now generated by intangibles such as happiness, goodwill, design, brand value...

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Life: A Participant Sport

(0) Comments | Posted December 28, 2013 | 7:09 PM

One of the advantages of getting older is the realization that others do not know any better than you do or necessarily own the truth. A couple of years ago, I listened to a radio program on hospice workers sharing their stories of how people handle the end of their...

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What Do Designers Want for Christmas?

(0) Comments | Posted December 17, 2013 | 10:41 AM


When I was a boy, there was nothing as disappointing as getting soft Christmas presents. You knew straight away from feeling them that this was not going to be LEGO, a cowboy belt with six-shooters or an assembly set of a Hurricane Hunters...

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Tricked by Intuition

(0) Comments | Posted December 12, 2013 | 2:56 AM

Designers rely on intuition when developing and detailing concepts but must still keep the business opportunity in mind, looking for ways of creating value. The better understanding they have of business concepts and of their assumptions, the better their intuition is for making tradeoffs and securing business success.


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Korean Design - Developing a Design Culture

(0) Comments | Posted December 4, 2013 | 6:16 PM

Over the past decade, South Korea has developed a strong manufacturing network and a second-to-none supply chain network. Understanding that this competitive advantage is unlikely to last forever, they have also successfully built design capabilities and strong brands.

Until now, though, Korean design has been riding on global design trends...

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"It's All Feelings, Baby!" - How Is This Reflected In Design?

(0) Comments | Posted November 25, 2013 | 1:49 AM

Most decisions are made flying by the seat of our pants, even the important and life changing ones. So why do we develop products and services, as if people always behave rationally? Classic economics say we are rational creatures, behavioral economics tells us that we are not, so are designers...

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The Future of Rapid Prototyping

(0) Comments | Posted November 18, 2013 | 8:16 PM

Co-written by Gianluca Fiano

Remember the replicator that allowed the instantaneous, voice controlled creation of food and other objects? Of course, every fan of Star Trek, wanted one, with only our imagination setting the limit for what was possible to create. Will Rapid Prototyping be the democratization of design? We...

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Accountants & Designers: Creating Value Together

(0) Comments | Posted November 12, 2013 | 9:14 AM

Financing is the lifeblood that runs though all business endeavors and creative projects are no exception. Neglecting this fact for even a short time can cause creativity to wither away. Accountants and controllers are traditionally the supporting angels here, assisting design teams by keeping projects on a viable track.


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