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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Art Center Europe's Legacy Lives On

(0) Comments | Posted July 23, 2015 | 1:33 AM

Copyright Steven A. Heller / Art Center College of Design (Pasadena, Calif.)

This year, it is twenty years since Art Center Europe closed its doors after ten years of creative exuberance at Le Château de Sully by Vevey, Switzerland. Just as Bauhaus added...

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The Brutality of Reality

(0) Comments | Posted July 18, 2015 | 12:33 AM


A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution,...

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Predicting Elite Design Performance

(0) Comments | Posted July 10, 2015 | 9:39 AM


With the current wave of design thinking in business, top tier designers are now in short supply. Corporations scout elite universities in their hunt for top performers who possesses the right mix of human skills and social networks. So, how different are the...

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Public Access to Startup Investments

(2) Comments | Posted June 30, 2015 | 9:02 AM


In the United States, for the first time since 1933, you do not have to earn more then $200k annually or be a millionaire to invest in startups. As long as the startup raises less than fifty million dollars annually, anyone can...

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The Enduring Power of a Portrait

(2) Comments | Posted June 23, 2015 | 11:49 AM


Vanity is the most popular of the seven deadly Sins. For eons, the only way to see oneself was by gazing into a pond of still water, then a metal mirror and, finally, through a drawing. In this age of ubiquitous digital...

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The INDEX: Award and Why It Matters for Innovation

(2) Comments | Posted June 12, 2015 | 12:02 AM


The INDEX: Award inspires designers and business leaders to pursue breakthrough innovations for some of the world's major challenges. However, is the INDEX: Award selection process conducive to identifying breakthrough innovations that will make their way toward successful implementation?

Among the...

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Diamonds Are a Girl's Best Friend

(0) Comments | Posted June 8, 2015 | 10:32 AM


Co-written by Peter Rantzau

More than anything else, our "looks" relay self-perception and our hair, makeup, sunglasses, hats and jewelry showcase what we believe about ourselves to the world. Over the years, our idea of an acceptable "look" has evolved and so have...

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INDEX: AWARD -- Funding International Award Winning Design Startups

(0) Comments | Posted June 1, 2015 | 12:54 AM


Design awards are the design profession's "stamp of approval" for a wide range of new and classic design related offerings. There are hundreds of design awards, each with its own distinct focus and selection criteria such as business, impact and culture. The most...

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Designing a Business, Concept and Ad Campaign in 5 Days

(0) Comments | Posted May 19, 2015 | 1:31 AM


Pressure does different things to different people -- for some, it helps them to focus and perform, while others simply fall apart. What execution under pressure can teach one is how to cope with a wide range of emotions from fear, despair, and...

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When and How to Use Design

(0) Comments | Posted May 12, 2015 | 1:26 AM

Co-written by Christian Bason


Organizations have a range of core competencies and a handful of competitive advantages in their quiver to aid them in their quest for sustainable progress. So, when does it make good business sense to invest in design capabilities and...

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Redesigning Capitalism for The 21st Century

(6) Comments | Posted May 6, 2015 | 1:48 AM


The financial crisis of 2008 raised questions about the sustainability of our pursuit of growth for growth's sake alone. Many are now re-examining deeply rooted values, beliefs and attitudes toward our financial system, as well as how to organize, lead and manage our...

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Advancing Design by Negotiating on the Merits

(0) Comments | Posted April 29, 2015 | 4:52 PM


Designing new offerings requires excellent negotiation skills and possession of vital Design Quality Criteria information. By aligning strategy, context and implementation, designers might apply "Negotiating on the Merits," to more successful negotiations with key stakeholders.

By nature, designing products that are incrementally innovative...

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Character of a Business v. a Design Entrepreneur

(0) Comments | Posted April 16, 2015 | 8:14 PM


Entrepreneurs are the people who reinvent and revigorate our society in large and small ways and we know them by their actions. However, how do entrepreneurs with a business or a design background differ from one another and what are their personal traits?

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When Will the Design Innovation Bubble Burst?

(6) Comments | Posted April 8, 2015 | 1:59 PM


Return on investment is diminishing for all businesses and investors are rushing to Silicon Valley startups to improve their portfolios' performance in the hunt for profit. High profile successful startups, such as AirBnB, Uber and Tesla may mistakenly lead investors into believing that...

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Do Designers Have a Blind Spot for Market Risk?

(0) Comments | Posted April 1, 2015 | 12:38 PM

Designers seem keenly aware when taking on technology risk, however, they can be completely blindsided by the equally detrimental market risk. Possibly because the majority of the challenges designers are exposed to are incremental projects that result in designers being inexperienced and...
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Four Design Movements that Formed How We Think

(0) Comments | Posted March 24, 2015 | 1:12 AM

Co-written by Dr. Barry Katz


Even more than art, design shapes how we experience our surroundings and ourselves. Think about it: art, almost by definition, abstracts from the details of everyday life; design shapes them in the most immediate way. Designers curate ideas...

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Design Centric -- What Is It in Practice?

(0) Comments | Posted March 16, 2015 | 6:38 PM


Co-written by Finn Birger Lie

Large established organizations and small entrepreneurial ventures alike now understand that design is important to their business success. Could the next step be for these organizations to actually become design centric?

Now observed for over a decade, the...

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Best Design Driven Startups of the Decade

(2) Comments | Posted February 25, 2015 | 3:30 AM


Successful startups can transform the way we look at the world and ourselves, as well as, create immense value and skyrocket to the top of the Fortune 500 list. Some of these startups were design driven, think: Apple, Nike, HP, Sony and Nokia....

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Matching Organizational Capabilities to Design Execution

(0) Comments | Posted February 10, 2015 | 12:20 AM

"Seat of the pants" decision-making accounts for 90 percent of an organization's frontline actions, while 10 percent reflects their stated strategic intent. Therefore, those in the organizational frontline trenches might be forgiven for wondering: "What the heck were they thinking?"

Fortunately, leaders, managers and frontline creative professionals no longer have...

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Passion Creates a Bonanza of Breakthrough Innovations

(2) Comments | Posted February 3, 2015 | 12:38 AM


Passionate, small, inter-dependent project teams can turn on a dime and, by keeping their eyes on the ball, get to bat more often and to impact the world in meaningful ways. Collaborative exploration is now changing how we think about and approach innovation...

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