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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Advancing Design by Negotiating on the Merits

(0) Comments | Posted April 29, 2015 | 4:52 PM


Designing new offerings requires excellent negotiation skills and possession of vital Design Quality Criteria information. By aligning strategy, context and implementation, designers might apply "Negotiating on the Merits," to more successful negotiations with key stakeholders.

By nature, designing products that are incrementally innovative...

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Character of a Business v. a Design Entrepreneur

(0) Comments | Posted April 16, 2015 | 8:14 PM


Entrepreneurs are the people who reinvent and revigorate our society in large and small ways and we know them by their actions. However, how do entrepreneurs with a business or a design background differ from one another and what are their personal traits?

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When Will the Design Innovation Bubble Burst?

(6) Comments | Posted April 8, 2015 | 1:59 PM


Return on investment is diminishing for all businesses and investors are rushing to Silicon Valley startups to improve their portfolios' performance in the hunt for profit. High profile successful startups, such as AirBnB, Uber and Tesla may mistakenly lead investors into believing that...

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Do Designers Have a Blind Spot for Market Risk?

(0) Comments | Posted April 1, 2015 | 12:38 PM

Designers seem keenly aware when taking on technology risk, however, they can be completely blindsided by the equally detrimental market risk. Possibly because the majority of the challenges designers are exposed to are incremental projects that result in designers being inexperienced and...
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Four Design Movements that Formed How We Think

(0) Comments | Posted March 24, 2015 | 1:12 AM

Co-written by Dr. Barry Katz


Even more than art, design shapes how we experience our surroundings and ourselves. Think about it: art, almost by definition, abstracts from the details of everyday life; design shapes them in the most immediate way. Designers curate ideas...

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Design Centric -- What Is It in Practice?

(0) Comments | Posted March 16, 2015 | 6:38 PM


Co-written by Finn Birger Lie

Large established organizations and small entrepreneurial ventures alike now understand that design is important to their business success. Could the next step be for these organizations to actually become design centric?

Now observed for over a decade, the...

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Best Design Driven Startups of the Decade

(2) Comments | Posted February 25, 2015 | 3:30 AM


Successful startups can transform the way we look at the world and ourselves, as well as, create immense value and skyrocket to the top of the Fortune 500 list. Some of these startups were design driven, think: Apple, Nike, HP, Sony and Nokia....

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Matching Organizational Capabilities to Design Execution

(0) Comments | Posted February 10, 2015 | 12:20 AM

"Seat of the pants" decision-making accounts for 90 percent of an organization's frontline actions, while 10 percent reflects their stated strategic intent. Therefore, those in the organizational frontline trenches might be forgiven for wondering: "What the heck were they thinking?"

Fortunately, leaders, managers and frontline creative professionals no longer have...

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Passion Creates a Bonanza of Breakthrough Innovations

(2) Comments | Posted February 3, 2015 | 12:38 AM


Passionate, small, inter-dependent project teams can turn on a dime and, by keeping their eyes on the ball, get to bat more often and to impact the world in meaningful ways. Collaborative exploration is now changing how we think about and approach innovation...

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Is Innovative Art an Oxymoron?

(0) Comments | Posted January 25, 2015 | 3:45 PM


Architects, Fashion, Automotive, industrial and graphic designers alike often turn to the Arts for inspiration to create something novel. How innovative is the global art scene of today and is art still the best domain in which to look for innovative thinking?


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Successfully Crowdfunding of Design Driven Startups

(0) Comments | Posted January 20, 2015 | 12:49 AM


Design Driven Startups are ideal for attracting funding on crowdfunding platforms, such as Kickstarter, Indiegogo and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding. For example for Kickstarter "Design" projects only the top half percentile receive...

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The Power of Personal Storytelling in Design and Innovation

(7) Comments | Posted January 10, 2015 | 1:51 PM


Exceptional design is good storytelling rooted in a strong design philosophy. But whether the design philosophy is "form follows function" (Horatio Greenough), "less is more" (Ludwig Mies van der Rohe) or "friendliness" (Steve Jobs), how does one create good stories that support either...

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Creative Professionals 'Sleeping Their Way to the Top'

(0) Comments | Posted January 5, 2015 | 11:05 PM

The super star creative professionals who make well-executed designs, possess rare abilities, work hard and seem to be so lucky inspire us all. So, what "secret sauce" might aid the next tier of top designers? They might be well advised to try sleeping their way to the top.

Studies of...

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Only Those Who Dare... Truly Live

(1) Comments | Posted December 18, 2014 | 12:04 PM


Who wants to live without dreams or to live a mediocre life? What boy ever grew up wishing one day to possess an economy car? When I was still a little boy, my closet was full of toy cars and I can especially...

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Predicting the Success of Design Driven Startups

(0) Comments | Posted December 13, 2014 | 12:28 PM


In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills and experience that founders bring to...

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Most Advanced, Yet Profitable Design

(0) Comments | Posted December 8, 2014 | 2:15 PM

Pure incremental and breakthrough innovation is unsustainable so how does one balance managements' risk-attitude with users' taste preferences when designing innovative offerings?

In the 1930's, Raymond Loewy, the father of American design, advocated MAYA -- Most Advanced, Yet Acceptable, as a canon for industrial design. The bell-shaped model for customer...

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Startups Integrating Marketing and Design

(0) Comments | Posted November 26, 2014 | 1:36 AM

Co-written by Cade Witnish


Building a startup on a shoestring budget is possible up to the point when the first innovator and early adopter users have signed on and been identified. Then, the nascent firm needs to quickly scale up it's offering while...

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Designing Dream Cars of Immense Beauty and Desire

(0) Comments | Posted November 21, 2014 | 11:10 PM


Designing heart-stopping, beautiful objects requires a perfect cocktail of design, styling, expression and aesthetic function - and is not for the faint of heart. Design thinking, design process or a branding matrix, are not sufficient to infuse artifacts with a visceral experience of...

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The Sweet Spot for Startups

(0) Comments | Posted November 11, 2014 | 1:10 PM


Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initially lack in financial capital, they more than make up for in human and social capital. So, how do startup...

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How Sustainable Luxury Can Save The Planet

(0) Comments | Posted November 6, 2014 | 7:50 PM

Co-written by Dr. Gjoko Muratovski


People care about themselves, their children, their animals and then the environment - in that order. Guilt, shame, even doomsday prophecies have little to no effect on how people go about handling their daily consumption. Education...

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