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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

The Danish Culture's Competitive Design Advantage

(0) Comments | Posted September 26, 2014 | 5:07 PM

Co-written by Pernille Grønbech


Every culture has its own distinctive signature, which molds its unique competitive advantage. This is reflected in how it creates products, services and experiences - such as furniture, cooking and sightseeing. In the future, a culture's ability to create...

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Love, the Glue That Holds Us All Together

(2) Comments | Posted September 17, 2014 | 9:12 PM


Once in a while someone enters our world that makes us feel especially loved. Everyone feels blessed by their presence and their love provides the glue that makes families and friends unite, colleagues gather and whole communities rally around common goals. Such a...

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How Startups Can Apply Design to Create Superior Customer Experiences

(0) Comments | Posted September 16, 2014 | 9:05 PM


Co-written by Paul Hagen

For a startup to succeed it must do more than simply develop a clever product or evolve features that mimic an incumbents' value propositions. Rather, it must design customer experiences that substantially improve the value propositions by...

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Unleashing Creativity on Business

(0) Comments | Posted September 11, 2014 | 2:28 PM


The creative professions are moving into a new Golden Age after having lived for more than a century now in the shadow of engineering, marketing and financing. In this new era, how do these creative professionals capture the immense value available to best...

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Startup Accelerator Applying Multisided Crowdsourcing

(0) Comments | Posted September 8, 2014 | 12:46 PM


Identifying and attracting potential startup firms has so far been a game of chance, with far too much money chasing far too few opportunities. Those most experienced at this game are leading Silicon Valley Venture Capital firms (VC firms). Studies at Harvard University...

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Your Network is Your Net Worth: Designing Social Capital for Breakthrough Innovation

(0) Comments | Posted August 29, 2014 | 1:16 PM


One's network of family, friends, colleagues and acquaintances largely dictates attitude, values, beliefs and how one behaves. Yet, few will challenge their established network and most will leave its growth and development to chance throughout their lifetime. Yet, if one does not take...

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When Designers Get Together -- Creativity Sparks!

(0) Comments | Posted August 22, 2014 | 8:42 PM


Industrial Design organizations are instrumental in advancing the profession's capabilities, reputation and influence and industrial design societies can be found from Denmark's "Danish Designers" (DS) with 800 members to the USA's "Industrial Design Society of America" (IDSA) with 3200 members. For the past...

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Multi-Collaborative Virtual Visual Inspiration Boards

(2) Comments | Posted August 16, 2014 | 6:10 PM

Co-written by Marc Marheineke


Designers harness inspiration from all sorts of things, including visual images. A designer's workspace walls are plastered with images of abstract art, photos of fashion models, competitors' products, as well as, previous and current design projects. Pinned to tack...

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Design in Startups from the Get-Go

(2) Comments | Posted August 8, 2014 | 6:06 PM

Co-written by Bill Gross


There has never been a better time to start a company since there is an abundance of capital, talent and growth rate. The rules of game have changed from a "make and sell" mentality to "how fast...

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Design and Incubation - When Does the Muse Finally Speak?

(0) Comments | Posted August 2, 2014 | 7:04 PM


All may be familiar with the experience of working hard on a challenge, getting stuck and then, while taking a shower, exercising or preparing for bed, the answer suddenly pops up into one's brain. The answer can be more or less complete, however,...

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Design Professionals Building Business Capabilities

(0) Comments | Posted July 27, 2014 | 11:43 PM

Co-written by Riddhi Shah


Experts and generalists are less than useful, however those who thoroughly master a discipline while having a broad general knowledge of multiple disciplines, also called T-shaped people were, at one time, worth their weight in gold.

Now, once...

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Bridging Business and Design By Building Experienced-Based Knowledge

(0) Comments | Posted July 21, 2014 | 6:08 PM


Knowing how to bridge business and design is evidently completely different from actually being able to execute well. Most corporate project managers have one-and-a-half projects worth of experience under their belt, before they are either kicked upstairs or out in the cold. This...

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The Creative Lone Wolf

(0) Comments | Posted July 13, 2014 | 9:06 PM

Co-written by Sally Brownbill


The growing Creative Economy and the democratization of production is fostering a large generation of lone wolf professionals, competing fiercely for a place in the sun and their fifteen minutes of fame.

Being a creative professional has always been...

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The Perception of Design Performance is a Crapshoot

(0) Comments | Posted July 9, 2014 | 3:08 AM


Do some just have a gift for judging design and are design experts superior at judging a product's performance as compared with lay people?

Inviting students in business, design and engineering to rate product performance from images only, using products that had received...

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Hot Rods - Extreme Expressions of Speed and Death

(2) Comments | Posted June 30, 2014 | 6:06 PM


America is all about life, liberty and the pursuit of one's personal version of happiness and in today's politically correct world, few places express the founders' original ideals like Hot Rod shows.

The Central Coast of California has become a stomping ground...

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Unlocking Big Data's Value Potential Through Design with Small Data

(0) Comments | Posted June 22, 2014 | 2:42 AM

Co-written by Finn Birger Lie


Big Data is perceived as the next value opportunity for corporations to innovate and grow. To be of any real value, however, Big Data has to become more accessible and understandable to non-specialist users and leave the domain...

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Design Briefs' Quality Drive Design Performance

(0) Comments | Posted June 9, 2014 | 12:04 PM

Co-written by Jaewoo Joo and Shelley Takahashi


Designing without a brief is a lot like motoring without a steering wheel - in a word, dangerous. However, design briefs provide much more than a clear direction, expectation management and ensuring one's backend is covered...

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Design Thinking - What Is It in Practice?

(0) Comments | Posted May 30, 2014 | 7:07 PM

The design thinking-process' general structure, as compared with the conventional design-process:

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually...

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Ferraris as Far as the Eye Can See

(0) Comments | Posted May 20, 2014 | 9:28 PM


Ferrari-red is a color like no other. The Italian racing color has a slight orange tint to it, which when applied to a car body, makes it radiate passion!

On a Sunday in May, the main drag in Pasadena, California, was closed down...

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When Design Means Business

(0) Comments | Posted May 9, 2014 | 10:04 PM


We all know that for designers to succeed in business, they need to understand the language of business, however that is just the beginning. For business people and designers to collaborate productively, they also need to understand their cultural differences and be able...

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