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Soren Petersen
Creative professionals, within all artistic areas, can shake the foundations of our world. In so doing, they provide us with meaningful insights and foster gratifying emotions while producing immense sustainable progress. This blog will shed light on how the Creative Economy’s philosophy, behavior and methods continue to profoundly influence business and society.

As an engineer, automotive designer and design researcher, Søren Petersen has assisted top tier international organizations developing products, systems and methodologies for the past two decades.

At Stanford University’s Center for Design Research he developed the metrics and decision methods for integrating design with business ideas, plans, portfolio management, and design briefing while exploring areas as diverse as psychology, art, and organizational behavior. He is author of the book “Profit from Design, - leveraging design in business”

Entries by Soren Petersen

Is Innovative Art an Oxymoron?

(0) Comments | Posted January 25, 2015 | 4:45 PM


Architects, Fashion, Automotive, industrial and graphic designers alike often turn to the Arts for inspiration to create something novel. How innovative is the global art scene of today and is art still the best domain in which to look for innovative thinking?


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Successfully Crowdfunding of Design Driven Startups

(0) Comments | Posted January 20, 2015 | 1:49 AM


Design Driven Startups are ideal for attracting funding on crowdfunding platforms, such as Kickstarter, Indiegogo and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding. For example for Kickstarter "Design" projects only the top half percentile receive...

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The Power of Personal Storytelling in Design and Innovation

(7) Comments | Posted January 10, 2015 | 2:51 PM


Exceptional design is good storytelling rooted in a strong design philosophy. But whether the design philosophy is "form follows function" (Horatio Greenough), "less is more" (Ludwig Mies van der Rohe) or "friendliness" (Steve Jobs), how does one create good stories that support either...

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Creative Professionals 'Sleeping Their Way to the Top'

(0) Comments | Posted January 6, 2015 | 12:05 AM

The super star creative professionals who make well-executed designs, possess rare abilities, work hard and seem to be so lucky inspire us all. So, what "secret sauce" might aid the next tier of top designers? They might be well advised to try sleeping their way to the top.

Studies of...

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Only Those Who Dare... Truly Live

(1) Comments | Posted December 18, 2014 | 1:04 PM


Who wants to live without dreams or to live a mediocre life? What boy ever grew up wishing one day to possess an economy car? When I was still a little boy, my closet was full of toy cars and I can especially...

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Predicting the Success of Design Driven Startups

(0) Comments | Posted December 13, 2014 | 1:28 PM


In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills and experience that founders bring to...

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Most Advanced, Yet Profitable Design

(1) Comments | Posted December 8, 2014 | 3:15 PM

Pure incremental and breakthrough innovation is unsustainable so how does one balance managements' risk-attitude with users' taste preferences when designing innovative offerings?

In the 1930's, Raymond Loewy, the father of American design, advocated MAYA -- Most Advanced, Yet Acceptable, as a canon for industrial design. The bell-shaped model for customer...

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Startups Integrating Marketing and Design

(0) Comments | Posted November 26, 2014 | 2:36 AM

Co-written by Cade Witnish


Building a startup on a shoestring budget is possible up to the point when the first innovator and early adopter users have signed on and been identified. Then, the nascent firm needs to quickly scale up it's offering while...

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Designing Dream Cars of Immense Beauty and Desire

(2) Comments | Posted November 22, 2014 | 12:10 AM


Designing heart-stopping, beautiful objects requires a perfect cocktail of design, styling, expression and aesthetic function - and is not for the faint of heart. Design thinking, design process or a branding matrix, are not sufficient to infuse artifacts with a visceral experience of...

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The Sweet Spot for Startups

(0) Comments | Posted November 11, 2014 | 2:10 PM


Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initially lack in financial capital, they more than make up for in human and social capital. So, how do startup...

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How Sustainable Luxury Can Save The Planet

(2) Comments | Posted November 6, 2014 | 8:50 PM

Co-written by Dr. Gjoko Muratovski


People care about themselves, their children, their animals and then the environment - in that order. Guilt, shame, even doomsday prophecies have little to no effect on how people go about handling their daily consumption. Education...

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Does Child-like Thinking Produce Innovative Designs?

(1) Comments | Posted October 29, 2014 | 9:32 PM


We all marvel at the creativity of children because they are full of energy, uninhibited and inquisitive. When they draw, the worlds they invent make us smile with pride. Are children naturally more innovative than adults and, if so, does that help...

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Schmooze or Lose

(0) Comments | Posted October 27, 2014 | 11:06 PM

Co-written by Tony Luna


Whether networking, talking or mingling, we humans are interdependent and social animals who rely on each other for individual as well as collective success. To continuously innovate ourselves we need safe havens for soliciting informal opinions, advice and making...

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Seven Steps to Apply Design Economically in Startups

(0) Comments | Posted October 15, 2014 | 5:20 PM


Startups' biggest challenge is designing a Minimum Viable Product (MVP) and using it to prove that a niche with paying customers can be profitably acquired. Seemingly, the more innovative the product is, the harder the initial early adopters are to locate and learn...

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Design Consultancies -- The Perfect Platform for Launching Startups

(4) Comments | Posted October 8, 2014 | 10:17 PM

Co-written by Martin Willers


The world is experiencing a boom in interest around startups as well as in design and the combination of the two is seen as the perfect cocktail for creating new and innovative offerings. Despite this perfect marriage,...

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The Top 10 Challenges of Briefing Designers

(0) Comments | Posted October 4, 2014 | 11:13 PM

Co-written by Michael Liedtke


The value added by a good design brief is vastly underrated. When asked from where he received his inspiration, Syd Mead, the brilliant design futurist and the brain behind the concept designs for the movies, Blade Runner, Aliens and...

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The Danish Culture's Competitive Design Advantage

(0) Comments | Posted September 26, 2014 | 6:07 PM

Co-written by Pernille Grønbech


Every culture has its own distinctive signature, which molds its unique competitive advantage. This is reflected in how it creates products, services and experiences - such as furniture, cooking and sightseeing. In the future, a culture's ability to create...

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Love, the Glue That Holds Us All Together

(2) Comments | Posted September 17, 2014 | 10:12 PM


Once in a while someone enters our world that makes us feel especially loved. Everyone feels blessed by their presence and their love provides the glue that makes families and friends unite, colleagues gather and whole communities rally around common goals. Such a...

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How Startups Can Apply Design to Create Superior Customer Experiences

(2) Comments | Posted September 16, 2014 | 10:05 PM


Co-written by Paul Hagen

For a startup to succeed it must do more than simply develop a clever product or evolve features that mimic an incumbents' value propositions. Rather, it must design customer experiences that substantially improve the value propositions by...

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Unleashing Creativity on Business

(0) Comments | Posted September 11, 2014 | 3:28 PM


The creative professions are moving into a new Golden Age after having lived for more than a century now in the shadow of engineering, marketing and financing. In this new era, how do these creative professionals capture the immense value available to best...

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