THE BLOG
09/17/2012 03:19 pm ET | Updated Nov 17, 2012

Five 1M/1M Ambassadors Win Scholarships

During last week's roundtable, we started the session by celebrating five of our high performing ambassadors: Danielle Faber from Ontario, Canada; Erin Frank from Madison, Wisconsin; Javier Hernández Pérez from Madrid, Spain; Shilpa Kolte from Singapore, Malaysia; and Saikat Sengupta from Kolkata, India. These five have contributed particularly significantly to the program over the summer, and we look forward to continuing to work with them, as well as our other ambassadors.

If you are interested in working with us as a 1M/1M ambassador, please contact Ravi Bulusu [ravi AT sramanamitra.com]. Ambassadors focus on marketing the program in various geographies through social media.

iTherapeut.ch
We started the entrepreneur presentations with Simon Bless from Zurich, Switzerland, pitching iTherapeut.ch, a practice management software for therapists that is currently available in German and has 300+ highly satisfied customers paying $500 to $800 to buy it. Simon plans to move to a cloud architecture, and the bulk of our discussion today was around product and go-to-market strategy. Clearly, there is a lot of headroom in the German-speaking market to build several million dollars of revenue. Beyond that, competitive analysis is needed to decide the next few markets.

FormVerse
Next Kirk Deininger from San Ramon, California, pitched FormVerse, a form-based business process automation software that works in conjunction with Microsoft Outlook, turning Outlook into a BPA console. The use case Kirk provided was about travel authorization, and I pointed him to Concur as a potential competitor in that category. Use cases would be important to market the software and positioning it to solve specific problems. We also prefer that the company works with a set of beta customers upfront to get more direct input, instead of working in isolation.

ServiceQC
Then Chris Davis from Lubbock, Texas, pitched ServiceQC, a concept for doing service quality assessments for restaurants, retail stores, etc. I pointed Chris to the Medallia case study in my blog and suggested that he first finalize his competitive positioning before building any product whatsoever.

You can listen to the recording of today's roundtable here.

As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PDT on:

Thursday, October 4, TradeKing Contest Finals, Register Here.

Thursday, October 11, TradeKing Contest Finals, Register Here.

Thursday, October 18, 145th 1M/1M Roundtable, Register Here.

If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.

I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch, and it will help you to decide if 1M/1M is a program for you.