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Stacey J. Miller
Stacey J. Miller, founder of S. J. Miller Communications, specializes in developing winning online book promotion campaigns for authors and publishers. Her clients benefit from blog tours, book giveaways, bylined article campaigns, and interview opportunities. Stacey also successfully promoted her own book, 101 Recipes for Microwave Mug Cakes, via online and traditional media outlets, and she appeared as a guest on “The Rachael Ray Show.” She is based in Massachusetts, and you can visit her online at

Entries by Stacey J. Miller

As Fresh as Baking Soda

(0) Comments | Posted December 15, 2015 | 7:36 PM

Book promotion is similar to baking soda in one important way. Both will say fresh for only 30 days or so, and then it's time to start over again with a new media angle or a fresh box of baking soda.

Some authors mistakenly believe that, once they've launched...

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Keep Your Book Promotion Campaign Going

(1) Comments | Posted April 12, 2015 | 6:48 PM

Traditional book publishers usually do a wonderful job garnering advance book reviews. But, once the book has been published, they often have used up their book promotion resources.

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication...

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What's Your Point? Five Questions Authors Should Ask

(0) Comments | Posted April 8, 2015 | 5:19 PM

What's the point of your book marketing campaign? That's the question at the core of all successful book promotion efforts.

It's likely that you hope to increase your book sales through a combination of your online book marketing and conventional book promotion efforts. There's a lot of competition in the...

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Bonus Book Publicity Opportunities

(0) Comments | Posted April 6, 2015 | 1:59 PM

Authors and book publicists work hard to create book promotion opportunities. That's why serendipitous, unexpected invitations to appear on radio shows are so welcome. Authors can garner opportunities to appear on radio and TV shows, and to appear in other media outlets, without constantly reaching out to media decision makers....

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Four Ways to Deal With Confrontational Interviewers

(0) Comments | Posted July 9, 2014 | 6:06 PM

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

The story went viral, and it deserved to, because it was so unusual. Most authors appreciate interview opportunities, and...

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What Price Book Publicity?

(0) Comments | Posted April 23, 2014 | 3:31 PM

How much should you expect to pay for your book publicity campaign? There are several variables involved, so it's tough to predict exactly how much you'll have to spend to promote your book. The cost will vary from one author to another, and it will depend on the specifics of...

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Book Marketing by News Hook

(0) Comments | Posted April 18, 2014 | 2:43 PM

With all that's going on in the news, all of the time, why not integrate some of the relevant media hooks into your book marketing campaign? Each media hook you find that you can relate to your topic could be a boon for your book marketing campaign. If the research...

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The Etiquette of Author Radio Interviews

(0) Comments | Posted April 14, 2014 | 5:48 PM

Congratulations! You've done your first radio interview (or you've completed your first flurry of radio interviews), and you're hoping to leverage that accomplishment and build long-term, mutually productive relationships with the radio producers and radio hosts who were gracious enough to invite you to be on the air with them....

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Book Promotion Disappointments Can Happen

(1) Comments | Posted October 12, 2013 | 6:58 PM

You might be a veteran media guest. You might have successfully done hundreds of radio, TV, print and online media interviews as part of your book promotion campaigns. You might have wonderful media relationships, and you might have earned those friendships the honest way: through years of offering the media...

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Book Promotion Is a Crummy Investment, But It's an Excellent Opportunity

(2) Comments | Posted June 14, 2012 | 2:20 PM

A book promotion campaign represents a dubious expenditure if your sole goal is to sell a sufficient number of books to pay for the book promotion campaign and then to move enough additional books to turn a profit. Although there is a relationship between book promotion and book sales, that...

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Five Losing Media Pitches and How to Avoid Them

(1) Comments | Posted September 29, 2011 | 2:01 PM

It's simple -- almost too simple, in fact -- to contact media outlets these days. TV and radio shows (particularly, the ones that are national in scope) want your story ideas and news tips. They make email addresses for their producers available on their web sites (alternatively, they provide story...

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Let the News Work for You

(2) Comments | Posted August 10, 2011 | 3:25 PM

If you're waiting for a slow news day to pitch your story ideas to the media, you'll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the...

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Why Authors Hate Social Networking and How to Promote Books Online, Anyway

(15) Comments | Posted August 2, 2011 | 2:37 PM

Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion,...

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