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Stacey Tisdale

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Change Our Minds and We'll Change Everything

Posted: 11/02/11 07:14 PM ET

The Way We Think about Money is the Real Problem

I was recently discussing what I call "Major Money Moments in Black History" with a dear friend named Marcia Canterella. Marcia is the daughter of great civil rights activist Whitney Young and author of I Can Finish College. Major money moments in black history are events that changed the course of our financial experience. Take desegregation, for example. Prior to desegregation, so many of us thrived in the business world as we provided products and services to our community. I'm not debating the social merits of desegregation, but it did result in a dramatic decline in black-owned businesses.

Another 'moment,' red-lining after World War II. Red-lining is a practice in which banks literally draw a red line around a neighborhood and say that certain people are not welcome there. In fact, Levittown in Long Island, New York had rental and sales agreements that actually said houses could only be rented or sold to members of the "Caucasian" race. The GI Bill gave low cost and subsidized mortgages to men returning from the war. We were shut out of some of the greatest opportunities in history to pass wealth to future generations through real estate.

Education, employment, predatory lending, you name it: There are systemic forces that have worked against our ability to create wealth. As a financial journalist, however, it has been easy to see that perhaps a bigger problem is the mind-set some of these factors have helped to create... The image too many of us have of ourselves as a group that is destined to struggle, and at the mercy of factors beyond our control.

Change Your Mind and You Change Everything

Throughout my career, I have interviewed many blacks who have created healthy financial lives and many who have not. A major difference in the two groups is how they view money and how they view themselves.

The reasons are complex, but successful people transcended the stereotypical image that money will be a struggle. They don't see their financial potential as limited by race. Some simply got different conditioning. They did not grow up with the same negative images of blacks and money as those who struggle. They saw their parents create healthy financial lives. They didn't grow-up in neighborhoods where the only financial institution was a pay day lender. Whatever the reasons, we have to come up with ways to move beyond the 'struggle' mind-set that is playing out in too many of our financial choices.

While many of our socio-economic disadvantages weren't of our own making, the abilities to change our minds and our perspectives are gifts we were all born with. We must tap into these abilities if we are to create the psychological, emotional, and financial environment needed to thrive.

The purpose of this blog and a major purpose of this focus on finance from BlackVoices is to start a dialogue and share information that will help us move into a psychological space that will help us build wealth. We will also discuss economic steps we can take to create financial well-being.

It Begins With Awareness
Financial journalists get a unique vantage point to see how people relate to money. I have observed three major influences at work in everyone's financial beliefs, consequently their choices.

  1. The ways in which we see money handled when we are growing up. Did we see healthy spending and saving habits? Did we hear healthy conversations? What were our 'Major Money Moments?'
  2. The ways in which we respond to social messaging: Social pressures to 'keep up.' Social stereotypes about financial illiteracy based on race and gender? Are we fitting our profiles?
  3. How we see ourselves: "People like me live with debt." "People like me don't invest." "I'll save money later, right now I have to struggle."

We must examine the messages that are really driving our attitudes and behavior if we are to identify the ways in which they need to be rewritten and changed. Key questions must become "What do I see people like me doing when it comes to money?" "What do I see people like me not doing?" "What are the influences that are playing out in my own behavior?" "What would I be doing differently if I were living my ideal relationship with money?"

Here are comments from friends I recently probed about the psychology of blacks and money. I look forward to hearing yours.

NFL Hall of Famer and businessman Ronnie Lott: (Ronnie and I work together to bring a financial literacy program called Winning Play$ http://winningplays.org to high school and college students.) "I always think about a conversation I had with Barry Bonds. He said he wants to think like a Rockefeller... They always think about building wealth for their families, with every decision, every move," says Lott. "The first thing that has to be changed is the thought, the self-image. You have to study what successful people did and how they did it. It's about being financially literate, and understanding what that really means. If you don't' understand how money works, how are you going to teach your kids?"

Dr. Dennis Kimbro, (Motivational Speaker and Author of Think and Grow Rich: A Black Choice http://www.denniskimbro.com/) "I recently spent time with a black diplomat from the Bahamas and I think he said it very well. One of the biggest financial mistakes the black community has made is that we did not record the stories of blacks who were financial success stories. When you turn on the TV, you're not seeing discussions with Oprah about her beliefs about money, you're seeing Warren Buffet," says Kimbro. "Our pocket books can't grow until our minds grow with knowledge. We need to be asking these people what they did differently, what are the things they tell themselves. We need to lose the image of ourselves as a group that has to be accepted. We need to take control of our money."

Lynette Khalfani Cox (Personal Finance Coach and Author, http://themoneycoach.net): "Some people just believe that you're really not down with the community if you haven't been through the struggle. The struggle is glamorized as a way of showing your 'black card.' I struggle with debt. I struggle with money." It's like the struggle itself vets you," says Cox. "These beliefs become self-fulfilling prophecies. It's hard when you see yourself as someone destined to live in financial bondage to feel free and liberated as a human being. You make different choices."

Bob Knowling: (Business Leader, Author, and Creator and CEO of the New York City Leadership Academy for New York City Schook Principals http://eagleslandingpartners.com/): "Because so much of my life has been defined by intense competition, either as an athlete or as an executive, I am certain about the central element at the heart of most success stories: You have to really want to win. Even when you have been defeated, you still have to want to win. In fact, from the moment that defeat is imminent, you must suit up for the next opportunity. This drive to win will help you know yourself and understand your mistakes. (There will be many.) It is the fuel that will help you get back into the contest, which, fortunately, never really ends."

 
The Way We Think about Money is the Real Problem I was recently discussing what I call "Major Money Moments in Black History" with a dear friend named Marcia Canterella. Marcia is the daughter of gr...
The Way We Think about Money is the Real Problem I was recently discussing what I call "Major Money Moments in Black History" with a dear friend named Marcia Canterella. Marcia is the daughter of gr...
 
 
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HUFFPOST SUPER USER
trthsetsfree2
08:17 PM on 12/15/2011
I like this blog and I agree with it. Just one more consideration. Many in our communities went through or witnessed multi-generational welfare programs. The mother received government help and a check. The father was not a part of the family decision making process. It not only affected the welfare families, but the non-welfare families as well. Fathers were beginning to be seen as unnecessary. Where fathers used to be school principals, coaches and teachers that began to change. Then the child support system made our communities believe the fathers were deadbeat if they did not provide for two households. Thus, the attitudes about fathers, fostered by the child support system and other industries, created the one-parent family mindset. Many of today's women are preconditioned to expect to be the only parent of their children. These women have children on purpose and are already calculating money and resources beyond their sole ability. The guys do not fare any better. The guys are demanded by uncaring judges to provide for two households every month for potentially twenty years. Widely known statistics say it takes two average incomes to provide for one household. So the children grow up without fathers, the mothers are overburdened and the fathers are displaced generation after generation. Shared Parenting would reduce this problem. SP would create the expectation for men and women to only expect to take care of one household and the children each respectively. Most people can handle one household financially.
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trthsetsfree2
04:31 PM on 11/09/2011
I agree we should change our mindset.

I believe also the government could make one significant change to help change the mindset. I think we should go from the" welfare to workfare program" to a "welfare to warfare program." Men and women who have children and need assistance should join the military. The military provides a family support check, housing assistance, health benefits and adds a competent commander, a change from current surroundings, physical discipline and employment training. The military could benefit by using the money normally spent on social welfare programs and the criminal justice system. Either the father or mother enlists with the military while the other parent primarily takes care of the child and has employment. The consolidation would change the mindset of our communities. Whatever parents are in the military would increase the number of employment opportunities for the parents not in the military. Parents who do not know how to control the reproduction process will have four years of disciplined training to learn better self control. Removing these people from their neighborhoods could help the neighborhoods and provide better models for the next generation.
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trthsetsfree2
09:13 PM on 11/06/2011
The fortunes in our community are tied to the fortunes of the American Community. The American Community is dysfunctional in part because of the Child Support System.
It violates at least 5 of the Ten Commandments:

Thou Shall honor thy father and thy mother .
The Child Support System only honors one parent at a time. The other parent is subject to lose custody, income, rights and freedom.

Thou Shall not commit adultery
The CSS teaches that one can change from the shared child mate or spiritual mate for reasons other than infidelity.

Thou Shall not steal
The CSS involuntarily takes from one parent to give to the other and parents who take the money are guilty of stealing.

Thou Shall not bear false witness against thy neighbor. Claims by the CSS that a parent owes money to the other parent are bogus. The job of parent is completely volunteer. Plus the CSS encourages parents to claim child abandonment or abuse in order to get primary custody.

Thou Shall not covet thy neighbor's belongings
The CSS encourages parents to get primary custody so they can get custody and money belonging to the other parent.

Thou Shall have no other Gods before me.
The CSS teaches parents to have blind faith that the other parents, with average incomes,
can provide for two households. Blind faith in something you cannot see is God-like.

When America rids itself of this CS/welfare attitude our families and communities will prosper again.
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05:53 AM on 11/06/2011
I'm a little disappointed in this article because it is trying to blame the victim and portray a false concept of money. Financial issues in the Black community has everything to do with limited to no access to financial resources.

The way the financial system is designed, money is to be transferred and not accumulated to keep the economy going. Right now, the rich is holding on and accumulating wealth with the sole purpose of hurting the current White House administration. Corporations are holding $1 trillion in cash instead of spending it to spur the economy and this is a known fact.

I don't care how "financially discipline" you are, if the rich is not transferring their money back into the system, then you are not getting any money. And for Blacks, they have to make a way. So let's not try to claim this is an "attitude adjustment" when we know Blacks are receiving and only reacting to the limited access to financial resources out there.
05:27 PM on 11/06/2011
@ Dream and Hustle

Your ignorance about money is TYPICAL in the Black Community.......What you fail to understand is that the Black Community has a purchasing power approaching nearly a Trillion Dollar.

However, only 5% is spent with Black Businesses in the Black Community.....

This has nothing to do with what the Rich is doing with their money.......it has everything to do with what the Black Community is doing with their money and that is making other ethinic groups RICH.

Blacks have all the financial resources they need.........what is lacking is basic knowledge in how money CIRCULATES.

Other ethnic group turn their money over MULTIPLE TIMES within their communities. For every $100 spent by an individual.......nine other individuals or businesses will have access to that same $100.....this is the CIRCULATION POWER OF MONEY that creates ECONOMIC POWER in a Community.
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06:32 PM on 11/06/2011
You are calling someone ignorant about money and then your next statement is "purchasing power"?!! Do you know what "purchasing power" means?

My goodness!!!!!!!
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06:36 PM on 11/06/2011
Your long description of circulation and turn money over is a long-winded version of my statement of saying money is transferred - you have not said anything new or different than what I said.

However, you are the one that pretend someone is printing all this money and it mysteriously appears in the Black community. Tell us all how the Black community get the money in the first place to start circulation...yeah, they have to get loans or work a job, right? But Blacks ain't getting loans and jobs, are they?

I look forward to embarrassing you further on the topic of money if you want....
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08:49 PM on 11/06/2011
Right. It is one thing to acknowledge the systemic denial of resources to Black communities, it is equally important to teach the history of those whose wealth was stolen or destroyed. It is one thing to acknowledge all of that while at the same time demanding that those responsible for the systemic denial and destruction are not called on their crimes.
A major part of financial literacy is knowing how fortunes are lost and stolen. The act of redlining did not grow out of a vacuum. It did not just happen. This blog never once mentions the National Housing Acts and the damage they wrought on Black communities all over. If you don't know how exactly you got into a pickle, it is hard to get out.
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HUFFPOST COMMUNITY MODERATOR
Mchris1947
My Life is Too Big, for a teenie-tiny Bio.
02:09 PM on 11/07/2011
This article was meant to seed a larger discussion, which can take us in many directions. "How we got here", and "where do we go from here" are different topics. Are you willing to share your perspectives? How DID the National Housing Acts damage the Black community?
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HUFFPOST SUPER USER
Rwin Hopkins
12:27 PM on 11/04/2011
thank you we need a cultural financial and educational revolution in the black community!!! especially before income tax season if i see another ignorant poor person buying a 60' plasma t.v. at walmart i'm a scream. also rims are a waste of money, jordans are stupid and were so from their inception, do not give h and r block money for an advance on your income tax you can efile for free and get your money in 2weeks. you can wait 2 weeks to go to the club on some 20's with your 30 day tags. sad.
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HUFFPOST COMMUNITY MODERATOR
Mchris1947
My Life is Too Big, for a teenie-tiny Bio.
02:02 PM on 11/07/2011
Dead. On.
11:51 AM on 11/04/2011
Thank you for bringing up the conversation. Are you going to post another article with the suggestions of the different financial advisors giving advice? I look forward to this article. As you know it is very hard because of disparity here in finances. Some people who work at lower income jobs cannot follow the information meant for a worker of a Fortune 500 Company. People who work at lower income jobs sometimes do not have the funds to purchase necessary items. Some who earn more buy items that are out of their reach. Alot of inflation has caused people to skip out on payments of bills. We have to learn how to use our resourses correctly. It also helps when we support our own businesses. It helps our communities. Remember when you buy from some big businesses, they are looking to expand in other areas and are not trying to help the local communities.
09:33 AM on 11/04/2011
I am the Marcia Young Cantarella referenced in the article above. It has been my honor and delight to be collaborating with Stacey on work not only on Black economic history which is tied to my doctoral degree but also to work with her on financial literacy issues especially relating to college through Winning Play$. Some of the work that needs to be done should begin in high school and with parents as well as students. The mortgage crisis, especially in communities of color should have told us that we have a financial literacy gap of huge proportions. Having worked at public and private colleges I have seen the difference between how white families and parents of color(and first generation, low-income and immigrant families) approach finances for college. Those with financial savvy take advantage of tax breaks, shop for scholarships, negotiate for more aid and think about the costs relative to return depending on degree earned. We need to make all families behave that way by giving them the tools and information they need to be money smart.
Marcia Y. Cantarella, PhD Author, I CAN Finish College:The Overcome Any Obstacle and Get Your Degree Guide
09:22 AM on 11/04/2011
Thank you, Ms. Tisdale, for beginning this conversation. However, I was a little disappointed after reading comments from your experts who all want to tell me to think differently, but are not offering suggestions about how to do so. So, please tell me, what did YOU do differently? What choices did you make that may seem a little unusual for those of us with the "struggling black" mentality? What do I teach my children when our current reality is that we live in a neighborhood where predatory payday lenders abound on almost every corner? Again, I appreciate you starting this conversation, but please don't just leave us hanging as most folks do when they want to tell us how to live and what to think.
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msrbsinger
11:57 PM on 11/04/2011
Excellent Post Eric, I was thinking the same thing. smh
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HUFFPOST COMMUNITY MODERATOR
Mchris1947
My Life is Too Big, for a teenie-tiny Bio.
02:13 PM on 11/07/2011
I hate to be cynical, but those people all have books and seminars to sell. On the other hand,this article could be the start of a series on this and other related topics on money. Let's stay tuned and see what develops.